Next Article in Journal
A Critical Discourse Analysis of Newspaper Texts on the Science of Crude Oil Refining in Nigeria
Previous Article in Journal
Newspaper Coverage of Government Contracting in the United States: Fueling a Narrative of Distrust and Incompetence
 
 
Search for Articles:
Title / Keyword
Author / Affiliation / Email
Journal
Article Type
 
 
Advanced Search
 
Section
Special Issue
Volume
Issue
Number
Page
 
Journals
Journalism and Media
Volume 3
Issue 4
10.3390/journalmedia3040044
journalmedia-logo
Submit to this Journal Review for this Journal Propose a Special Issue
► Article Menu

Article Menu

share Share announcement Help format_quote Cite question_answer Discuss in SciProfiles thumb_up
...
Endorse textsms
...
Comment
first_page
settings
Order Article Reprints
Font Type:
Arial Georgia Verdana
Font Size:
Aa Aa Aa
Line Spacing:
Column Width:
Background:
Article

Trends and Evolution of Research on Women’s Entrepreneurship and Communication in the Scientific Literature

by
Dolores Rando-Cueto
1,
Carmen Jambrino-Maldonado
2,
Patricia P. Iglesias-Sánchez
2 and
Carlos De las Heras-Pedrosa
1,*
1
Faculty of Communication Sciences, University of Málaga, 29071 Málaga, Spain
2
Faculty of Commerce and Management, University of Málaga, 29071 Málaga, Spain
*
Author to whom correspondence should be addressed.
Journal. Media 2022, 3(4), 665-681; https://doi.org/10.3390/journalmedia3040044
Submission received: 22 August 2022 / Revised: 27 September 2022 / Accepted: 28 September 2022 / Published: 13 October 2022
Browse Figures
Versions Notes

Abstract

:
In the last decade, there have been an increasing number of studies on female entrepreneurship and its relationship with communication activity. However, as a worldwide current issue, there are no records in the scientific literature in which a bibliometric analysis has been performed in this field. This article aims to fill this gap by reviewing the present situation of research production and analyzing its evolution and trends. To this end, a systematic review of the existing literature is carried out, as well as the bibliometric analysis of the 1356 records found in the Scopus database and the analysis of bibliometric networks referring to authorship, citation, keywords and main affiliations of researchers with VOSviewer software. Among the results, it is worth noting the close correlation between advances in communication strategies on behalf of women entrepreneurs, mainly related to the digitization of processes and the reduction of gender disparities. Thus, there is a need to raise awareness of the importance of communication in business management and to promote training activities that encourage greater interaction between women entrepreneurs and their stakeholders.

1. Introduction

Scientific production in the field of entrepreneurship is widespread worldwide, and in last decades, there has been a remarkable growth in terms of publications in scientific journals, congresses and other specialized events, as well as in the academic field (Garcia and Andrade 2022). Over time, studies on entrepreneurship have become increasingly diversified, with a notable growth in recent years in the number of studies on the entrepreneurial spirit of minorities or specific groups (Sampaio et al. 2022), particularly women as promoters of entrepreneurial activity (Iglesias-Sánchez Patricia and Jambrino 2018). Authors stand up for the role of women entrepreneurs as an economic force, not only because they are considered beneficiaries of Sustainable Development Goals established in the 2030 Agenda of the United Nations (United Nations Statistics Division (UNSD) 2022), but also as agents of positive change for the achievement of such goals (Tovmasyan 2022; Mazhar et al. 2022; Aramand 2012).
However, despite evident progress in recent years, in the job market, gender inequality and women’s marginal position in the entrepreneurial balance is still a reality (Güney-Frahm 2018), which has been aggravated by the pandemic period resulting from the spread of the coronavirus (Global Entrepreneurship Research Association 2021). Women are gaining power positions, but there is still a long way to achieve business parity in the world. (United Nations Statistics Division (UNSD) 2022). This is reflected in the scientific literature that has been disseminated in this regard, which is still insufficient for researchers in the field (Williams et al. 2020; Güney-Frahm 2018).
Adding the concept of “female entrepreneurship” to that of “communication” in analyzed studies, the number of scientific publications is even further reduced, being a field that has little developed in research (Williams et al. 2020; Jose 2018; Olsson and Bernhard 2021), despite the relevance evidenced in the published works. From different points of view, authors underline the importance of the communicative activity in the promotion of female empowerment (Williams et al. 2020; Tovmasyan 2022; Mazhar et al. 2022; Guo et al. 2021; González-Ros 2021): to give a voice to women entrepreneurs, make them visible in the public space and reduce social inequality; foster their entrepreneurial spirit by sharing testimonies and experiences, eliminate obstacles to accessibility and enhance their business outreach; to promote their growth and improve their brand image, survival and market positioning, among many other aspects.
As a prominent element of communication, improving the use of information and communication technologies (ICTs), is key to ensuring women’s full and effective participation and equal opportunities for leadership, as stated in Objective 5 of the Sustainable Development Goals (United Nations Statistics Division (UNSD) 2022). This assertion is validated by the scientific community (Olsson and Bernhard 2021), and authors find in ICTs a solution to promote women’s participation in the business sector (Tanti et al. 2021). This is especially true in certain geographic areas or zones, such as rural areas, where the establishment of information and communication technologies is less used (Ebrahimi et al. 2022; Maksimović et al. 2019; Sánchez and Sánchez 2017). Though there are also significant differences depending on the business sector in question, several authors determined that the implementation of integrated, well-planned communication, in which messages are combined with a specific strategy, is still scarce and incipient in women’s enterprises (González-Ros 2021).
Business innovation by betting on the digitalization of communication, with special attention to social media, is one of the alternatives proposed as the most attractive in the research analyzed (Olsson and Bernhard 2021; González-Ros 2021). For this reason, formative actions oriented to aspects, such as innovation and knowledge management or the acquisition of digital competences and skills, are essential (Mazhar et al. 2022; Ebrahimi et al. 2022; Olsson and Bernhard 2021). In addition, institutional support is essential to address the gender gap in business growth (Wang et al. 2019; Tanti et al. 2021).
The relevance of bibliometric analysis as a methodological tool in studies on evolution and trends in a given field of study for its better understanding and, therefore, accessibility has become evident over the last few years (Blažun Vošner et al. 2017; Ellegaard 2018; Huang and Liu 2019; Ülker et al. 2022). This type of research is suitable for descriptive and conceptual network analysis and allows for the processing of a large number of records over a period of time (Phoong et al. 2022). In the last decade, not only have the number of research studies on these analysis models grown and the fields where they have been carried out have diversified, but there has also been a progress in the resources used for them, and they are increasingly in demand both in the academic and professional spheres (Ellegaard and Wallin 2015; Phoong et al. 2022).
As far as bibliometric studies are concerned, there have been some outstanding works that evaluate aspects related to sustainable entrepreneurship (Sánchez et al. 2021; Moya-Clemente et al. 2021), although there are no bibliometric articles that describe in depth the scientific production on women’s entrepreneurship and communication, its evolution and current research trends.
The objectives of this article are as follows:
  • To analyze the main lines of research in the scientific literature on female entrepreneurship and communication.
  • To offer a summary of the research activity on female entrepreneurship and communication in terms of volume of work, evolution over time and trends.
  • Identify and graphically represent the most prevalent topics in scientific publications, as well as the most influential authors in the international scene, their main affiliations and how they are interrelated.
  • Detect geographic areas where the greatest production is generated and those quality scientific journals that contain the greatest number of publications on the subject under study.
After the introduction of the work carried out, the following pages outline the resources and methods used to reach the research results that respond to the stated objectives. The article concludes with the Discussion and Conclusion Sections that bring this work to a close.

2. Materials and Methods

As a methodological process, first, a systematic review of the international scientific literature published on entrepreneurship and communication is carried out. For this purpose, a search is performed in Elsevier’s Scopus databases, as the largest database of abstracts and citations (Kitchenham and Charters 2007) and the Core Collection of Web of Science (WoS) of Thomson Reuters, considered an accurate, reliable and reference source for scientific analysis (Ramírez et al. 2017; Martínez et al. 2015). From this first search, from which nearly 6000 records were obtained, different annotations were made to outline the research and achieve more precise results.
Finally, as shown in the flowchart in Figure 1 only articles published in scientific journals were selected for the study and the research focused on the relationship between female entrepreneurship and communication, in accordance with the objectives set. In this way, 1363 articles (not duplicated in the databases referred to) were obtained and worked on. Of these, 1356 were collected in Scopus and were the ones analyzed with the VOSviewer software, as a methodological tool for the elaboration of bibliometric maps that facilitate the global understanding of the semantic and conceptual structure of the research field. (Gálvez 2016).
From the analysis of bibliometric networks with VOSviewer, visual representations on female entrepreneurship and communication are extracted regarding the following: the most influential authors and co-authorship, co-citation, prevalent topics according to the keywords chosen by researchers, geographic areas where most production is generated, as well as entities that offer the greatest support to the studies (van Eck and Waltman 2010; Sanchez-Nunez et al. 2020).
The described methodological design provides the scientific community with a form of quantitative and visual representation of the most widespread research topics and growing trends and can be extrapolated to other fields of scientific application (de las Heras-Pedrosa et al. 2022; Bao et al. 2023). The possibility offered by the VOSviewer software to specify the arrangement of the records in the network and the reticular clusters, as well as to select the words to be analyzed (Sanchez-Nunez et al. 2020)—avoiding duplications or those terms that are not significant for the study, for example—are some of the advantages of this tool.

3. Results

From the analysis of the articles found on women’s entrepreneurship and communication in the Scopus database, the results obtained include a notable increase in the number of records published in the last decade. Figure 2 shows the evolution curve of the documents’ spread, which is especially pronounced and approaching the ordinate axis in the last five years.
It was not until 2010 that a significant commitment was made to research on this subject. The year 2021 is the one of greatest scientific production (with 302 articles published out of a total of 1356), although it is expected that the curve will continue to rise in the current year based on the data obtained to date (220 articles up to July).
The recent career of published papers in terms of volume is comparable to the number of citations obtained: a total of 17,434, of which 4263 corresponded to the year 2021 (Figure 3). However, the citation curve is drawn with a smoother line since it began in 2008. It is also expected to continue to rise in 2022, based on the data obtained so far.
With these data, the citation report shown in Table 1 is obtained. The 1356 articles analyzed have a total of 17,434 citations (an average of 12.86 citations per article) and an H-Index of 61.
Figure 4 shows the distribution of articles by the main areas of knowledge in which the Scopus database classifies its records. In this case, the most important category of the selected papers is Business, Management and Accounting. A total of 850 articles correspond to this area of study, followed by Social Sciences (575 records); Economics, Econometrics and Finance (383); Arts and Humanities (89); Computer Science (88); Environmental Science (80); Engineering (68); Psychology (61); Energy (54) and Decision Sciences (52), followed by other categories in which less than 50 documents are included for each one.
The research has been spread through quality scientific journals. Figure 5 shows those in which more than 20 articles on the subject have been published: International Journal of Gender and Entrepreneurship, Sustainability Switzerland, Gender in Management, International Journal of Entrepreneurial Behaviour and Research, International Journal of Entrepreneurship and Small Business, Journal of Enterprising Communities and Journal of Small Business and Enterprise Development. This graph also shows the evolution over time of the publications, highlighting the following journals: Sustainability Switzerland for fast growth as a support of the research under study (since 2017) or Journal of Small Business and Enterprise Development as the first to echo these works since 2005.
Table 2 shows the impact indexes of the 18 scientific journals with more than 10 papers on the subject.

3.1. Keywords Analysis

The prevalence of keywords chosen by the authors for their articles, as well as the analysis of co-occurrence through the visual representation of networks of terms offered by the VOSviewer software, makes it possible to determine the predominant themes in the published research. Thus, the interrelation of concepts is represented through word groupings or clusters (Appendix A, Table A1).
With the keywords of the 1356 articles selected from the Scopus database and with a minimum co-occurrence of three terms, the graph shown in Figure 6 is obtained. The words “entrepreneurship” and “women entrepreneurship”, together with “gender”, stand out as those most frequently repeated and with the strongest relationship between terms. These are related to other terms that also have a high profile, such as “sustainability”, “small and medium enterprises”, “business development”, “women empowerment”, “innovation” and “digitalization”. Although they are not the least recurrent, other clusters with less strength are those corresponding to concepts related to communication: “networks”, “social networks”, “social media” or “information and communication”. The cluster of terms related to the underground economy stands out for its defined representation, and this, in turn, is interrelated with the most prominent clusters mentioned above.

3.2. Authorsip Analysis

In the field of women’s entrepreneurship and communication research, there are authors who are influential in this area of study, both in terms of the number of articles published and, above all, in terms of the number of citations their work has received. Figure 7, which shows the map of co-occurrence of authorship, is represented with the VOSviewer software and, as a complement to this representation, Table 3 is added, showing the articles of the researchers with the highest citation volume published in quality scientific journals (19 classified as Q1 and 1 as Q2).
The emergence of very specific research cores that collaborate with each other is evident in Figure 7. The authors who lead these clusters in turn head other networks in different fields. These researchers do not always correspond to those with the highest scientific production, although they are among the most influential. In this regard, the following stand out with more than 10 publications: Colin C. Williams (Sheffield University, United Kingdom), Helene Ahl (Jönköping University, Sweden), Maura MacAdam (Dublin City University, Ireland) and Susan Marlow (University of Birmingham, United Kingdom), with 20, 14, 11 and 10 articles published on the subject, respectively.
The most cited articles focus their content on aspects related to entrepreneurship and the informal economy (Shinnar et al. 2012); the influence of social networks on entrepreneurial growth aspirations to favor the relationship with institutions (Estrin et al. 2013); the existing gender bias in research (Ahl and Nelson 2015); the lack of qualitative, innovative and in-depth methodology in research on gender and entrepreneurialism (Henry et al. 2016; Anderson et al. 2007); the contribution of women in entrepreneurship (De Vita et al. 2014); the models of collaboration and cooperation among women (Datta and Gailey 2012) considering underrepresented groups based on the “homophily” of activist choice whose basis is the perception of shared structural barriers by women (Greenberg and Mollick 2017); or the impact on business performance and growth of the competencies of committed women entrepreneurs (Brooks et al. 2014; Mitchelmore and Rowley 2013).
The word cloud represented in Figure 8 shows the most recurrent terms in the abstracts of the 10 articles with the highest number of citations in Table 3. The most prominent are those related to entrepreneurship and gender. Other highlighted words also appear, such as “homophily”, “social”, “competences” or “growth”, followed by those related to the research process and, to a lesser extent, those related to the concept of communication, such as “networks”.

3.3. Analysis of Main Co-Authorships—Countries/Organizations and Number of Records

From the analysis of the geographical areas with the greatest scientific production and links between them (Figure 9), the United Kingdom and the United States stand out as the territories with the highest number of papers published regarding the object of study (236 and 306, respectively). These areas are followed in order of volume of published papers by India, Spain, Malaysia, China, Australia, South Africa, Italy and Sweden, which are those countries where more than 50 articles have been published.
Even though it depends on each territory, the relationships between the countries with the highest production are frequent, which implies important networks of scientific collaboration between nations.
With regard to the affiliations of the authors, those entities that offer the greatest support to scientific production appear in Figure 10, with Sheffield University (United Kingdom) standing out with 23 articles, and Högskolan i Jönköping (Sweden) with 18. The joint work between institutions is outstanding, if we consider the interrelationship that is represented between different universities in the United Kingdom, such as the University of Sheffield and the University of Birmingham, and these with the Irish Dublin City University and the Swedish Jönköping University, respectively. Other influential institutions in terms of scientific production are Anglia Ruskin University (United Kingdom), whose work is shared with Sheffield Hallam University (United Kingdom), and Stochholm University (Sweden), which is part of an important research network of Swedish universities.

4. Discussion

From the obtained results, the authors consider relevant the incipient interest in the scientific literature in dealing with aspects related to female entrepreneurship and communication. Although different studies have expressed the opinion that the number of scientific publications in this regard is low (Williams et al. 2020; Jose 2018; Olsson and Bernhard 2021), it must be recognized that the growth—focused on the last five years—both in volume and depth of the articles is increasingly outstanding, allowing for the bibliometric study an analysis of 1356 papers.
In line with Olsson and Bernhard (2021) and Tanti et al. (2021), the digitalization of communication and expertise of new technologies are essential. Today there are still gaps in the acquisition of knowledge among women entrepreneurs, but the lack of training in certain geographical areas, such as rural areas, is particularly significant. This is emphasized by authors such as Aggarwal and Johal (2021), for whom it is necessary to promote formative actions aimed at the development of sustainable entrepreneurship.
According to the results, the samples of most of the articles selected are limited, both in number of elements and in geographical location, and there are generally few global studies. The purpose of this bibliometric analysis is to offer a scenario with which to evaluate the research carried out and to consider possible studies to complete the scientific production.

5. Conclusions

Bibliometric studies guide future research in fields of knowledge such as the one discussed in this case on female entrepreneurship and communication. Education and training in the digitalization of communication processes is shown to be a fundamental and necessary element to advance in the promotion of female entrepreneurship and gender equality, increase the visibility of women and favor their access and positioning in the organizational market.
The results obtained highlight the recent interest in the subject in the scientific community, although there is a lack of a greater number of papers dealing with more globalized aspects, as well as particularly sensitive areas, such as the underground economy in the female population sector or the rural versus urban environment, where technological barriers seem to be greater.
As a limitation of this work, the choice of WoS and Scopus as the only databases for the bibliometric analysis with VOSviewer stands out, although the choice was made to use databases that offered a collection with a greater number of quality publications and whose sample met the proposed objectives. In addition, the standardization of the thesaurus from which the software offers the different bibliometric networks has the subjective bias of the researchers who carried out the study.
Finally, in order to continue the line of research outlined in this article, an in-depth study by geographical area is suggested, with the aim of identifying local trends, as well as its extension over time due to the changes that have taken place in recent years in the area of study analyzed.

Author Contributions

Conceptualization, D.R.-C. and C.D.l.H.-P.; methodology, D.R-C, C.J.-M., P.P.I.-S. and C.D.l.H.-P.; software, D.R.-C.; validation, C.D.l.H.-P. and C.J.-M.; formal analysis, C.D.l.H.-P.; investigation, C.J.-M.; resources, P.P.I.-S..; data curation, D.R.-C.; writing—original draft preparation, D.R.-C., C.J.-M., P.P.I.-S. and C.D.l.H.-P.; writing—review and editing, D.R.-C., C.J.-M., P.P.I.-S. and C.D.l.H.-P.; visualization, C.D.l.H.-P.; supervision, D.R-C, C.J.-M. and C.D.l.H.-P.; project administration, P.P.I.-S.; funding acquisition, C.D.l.H.-P. All authors have read and agreed to the published version of the manuscript.

Funding

This work was supported by Junta de Andalucía Programme PAIDI under grant number PY20_00407 (Junta de Andalucía/Universidad de Málaga) and Funding for Open Access Charge: Universidad de Málaga/CBUA.

Data Availability Statement

Not applicable.

Conflicts of Interest

The authors declare no conflict of interest. The funders had no role in the design of the study; in the collection, analyses, or interpretation of data; in the writing of the manuscript; or in the decision to publish the results.

Appendix A

Table
Table A1. Co-occurrence clusters of author’s keywords *.
Table A1. Co-occurrence clusters of author’s keywords *.
ClustersTerms
1Big data analytics; care; competitiveness; data mining; decision-making; Europe; female leadership; ict; innovation; knowledge; Malaysia; marketing; migration; opportunity recognition; organizational performance; pls-sem; policies; productivity; risk; rural; service quality; small and medium enterprises; social capital; supply chain management; typology, UAE; unemployment; Vietnam
2Benefits; career success; challenges; critical success factors; culture; growth; hospitality; legitimacy; liminality management; Middle East; motivation; performance; religion; Russia; South Africa; stem; stereotypes; sub-Saharan Africa; support; United Arab Emirates; women entrepreneurship
3Agriculture; discourse; emancipation; empowerment; ethnography; family firms; gender; homeworking; Indonesia; Instagram; Ireland; Jordan; Kuwait; leadership; literature review; Palestine; power; resistance; self-employment; social change; strategy; Uganda
4Bangladesh; banks; china; covid-19: customer satisfaction; e-commerce; family support; firm performance; glass ceiling; learning; locus of control; open innovation; patriarchy; private sector; role models; Saudi Arabia; structural equation modeling; students; theory of planned behavior; tourism; work-life-balance
5Adoption; attitude; Cameroon; consumer behavior; context; embeddedness; hegemonic masculinity; hegemony; information and communication; intention; Islam; Lebanon; media; Mena; perceived usefulness; purchase intention; reciprocity; satisfaction; social networks; tam; trust
6Agency; artificial intelligence; bibliometric analysis; blockchain; crowdfunding; discrimination; fintech; immigrants; India, integration; intervention; intimate partner violence; Japan; mental health; mobile applications; prevention; quality of life; refugees; startup
7Analytic hierarchy process; business development; corporate entrepreneurship; e-business; family business; human capital; intellectual capital; intrapreneurship; Iran; qualitative research; relational capital; resources; smartphone adoption; systematic literature review; training; value creation
8Creativity; enterprise; family; feminism; identity; masculinity; motherhood; mumpreneur; narrative analysis; neoliberalism; networks; Pakistan; review; self-employed; youth
9Africa; business; commitment; employment; fear of failure; Ghana; human resource management; microenterprise; Nigeria; opportunity; resilience; rural women; self-efficacy; social inclusion; success
10Barriers; collectivism; development; economy; globalization; human development; internet; Latin America; Oman; poverty; stress; Turkey; well-being
11Commercial entrepreneurship; England; enterprise culture; enterprise development; entrepreneurship; global entrepreneurship monitor; informal sector; logistic regression; Sweden; tax compliance; Ukraine; underground sector.
12Academic entrepreneurship; capital; characteristics; developing countries; finance; institutions; intersectionality; race; social; Tanzania; venture capital
13Afghanistan; corporate social responsibility; emerging economy; ethics; Greece; green marketing; mentoring; sustainability; United Kingdom; women
14 Age; digitalization; e-learning; education; experience; Serbia; skill development; university
15Communication; content analysis; Ethiopia; mixed methods; social media; twitter; women empowerment
16Bricolage; demographic characteristics; technology
* Minimum number of occurrences of a keyword: 3.

References

  1. Aggarwal, Monika, and Ramanjit Kaur Johal. 2021. Rural Women Entrepreneurship: A Systematic Literature Review and Beyond. World Journal of Science, Technology and Sustainable Development 18: 373–92. [Google Scholar] [CrossRef]
  2. Ahl, Helene, and Susan Marlow. 2012. Exploring the Dynamics of Gender, Feminism and Entrepreneurship: Advancing Debate to Escape a Dead End? Organization 19: 543–62. [Google Scholar] [CrossRef] [Green Version]
  3. Ahl, Helene, and Teresa Nelson. 2015. How Policy Positions Women Entrepreneurs: A Comparative Analysis of State Discourse in Sweden and the United States. Journal of Business Venturing 30: 273–91. [Google Scholar] [CrossRef] [Green Version]
  4. Al-Dajani, Haya, and Susan Marlow. 2013. Empowerment and Entrepreneurship: A Theoretical Framework. Edited by Dr Julia Rouse, Lorna Treanor and Dr Emma Fleck. International Journal of Entrepreneurial Behaviour & Research 19: 503–24. [Google Scholar] [CrossRef]
  5. Anderson, Alistair, John Park, and Sarah Jack. 2007. Entrepreneurial Social Capital: Conceptualizing Social Capital in New High-Tech Firms. International Small Business Journal: Researching Entrepreneurship 25: 245–72. [Google Scholar] [CrossRef]
  6. Aramand, Majid. 2012. Women Entrepreneurship in Mongolia: The Role of Culture on Entrepreneurial Motivation. Equality, Diversity and Inclusion: An International Journal 32: 68–82. [Google Scholar] [CrossRef]
  7. Bao, Ligao, Motoi Kusadokoro, Atsushi Chitose, and Chuangbin Chen. 2023. Development of Socially Sustainable Transport Research: A Bibliometric and Visualization Analysis. Travel Behaviour and Society 30: 60–73. [Google Scholar] [CrossRef]
  8. Blažun Vošner, Helena, Samo Bobek, Simona Sternad Zabukovšek, and Peter Kokol. 2017. Openness and Information Technology: A Bibliometric Analysis of Literature Production. Kybernetes 46: 750–66. [Google Scholar] [CrossRef]
  9. Brooks, Alison Wood, Laura Huang, Sarah Wood Kearney, and Fiona E. Murray. 2014. Investors Prefer Entrepreneurial Ventures Pitched by Attractive Men. Proceedings of the National Academy of Sciences 111: 4427–31. [Google Scholar] [CrossRef] [Green Version]
  10. Datta, Punita Bhatt, and Robert Gailey. 2012. Empowering Women through Social Entrepreneurship: Case Study of a Women’s Cooperative in India. Entrepreneurship Theory and Practice 36: 569–87. [Google Scholar] [CrossRef]
  11. de las Heras-Pedrosa, Carlos, Carmen Jambrino-Maldonado, Dolores Rando-Cueto, and Patricia P. Iglesias-Sánchez. 2022. COVID-19 Study on Scientific Articles in Health Communication: A Science Mapping Analysis in Web of Science. International Journal of Environmental Research and Public Health 19: 1705. [Google Scholar] [CrossRef]
  12. De Vita, Luisa, Michela Mari, and Sara Poggesi. 2014. Women Entrepreneurs in and from Developing Countries: Evidences from the Literature. European Management Journal 32: 451–60. [Google Scholar] [CrossRef]
  13. Durkin, Mark, Pauric McGowan, and Niall McKeown. 2013. Exploring Social Media Adoption in Small to Medium-Sized Enterprises in Ireland. Journal of Small Business and Enterprise Development 20: 716–34. [Google Scholar] [CrossRef]
  14. Dy, Angela Martinez, Susan Marlow, and Lee Martin. 2017. A Web of Opportunity or the Same Old Story? Women Digital Entrepreneurs and Intersectionality Theory. Human Relations 70: 286–311. [Google Scholar] [CrossRef] [Green Version]
  15. Ebrahimi, Ramin, Shahla Choobchian, Homayoun Farhadian, Imaneh Goli, Ebrahim Farmandeh, and Hossein Azadi. 2022. Investigating the Effect of Vocational Education and Training on Rural Women’s Empowerment. Humanities and Social Sciences Communications 9: 167. [Google Scholar] [CrossRef]
  16. Ellegaard, Ole. 2018. The Application of Bibliometric Analysis: Disciplinary and User Aspects. Scientometrics 116: 181–202. [Google Scholar] [CrossRef] [Green Version]
  17. Ellegaard, Ole, and Johan A. Wallin. 2015. The Bibliometric Analysis of Scholarly Production: How Great Is the Impact? Scientometrics 105: 1809–31. [Google Scholar] [CrossRef] [Green Version]
  18. Estrin, Saul, Julia Korosteleva, and Tomasz Mickiewicz. 2013. Which Institutions Encourage Entrepreneurial Growth Aspirations? Journal of Business Venturing 28: 564–80. [Google Scholar] [CrossRef] [Green Version]
  19. Gálvez, Carmen. 2016. Visualización de Las Principales Líneas de Investigación En Salud Pública: Un Análisis Basado En Mapas Bibliométricos Aplicados a La Revista Española de Salud Pública (2006–2015). Revista Española de Salud Pública 90: e40028. [Google Scholar]
  20. Garcia, André Spuri, and Daniela Meirelles Andrade. 2022. O Campo de Pesquisas Do Empreendedorismo: Transformações, Padrões e Tendências Na Literatura Científica (1990–2019). Revista Brasileira de Inovação 21: e022002. [Google Scholar] [CrossRef]
  21. Global Entrepreneurship Research Association. 2021. Global Entrepreneurship Monitor. Women’s Entrepreneurship 2020/21: Thriving Through Crisis. London: London Business School. [Google Scholar]
  22. Godwin, Lindsey N., Christopher E. Stevens, and Nurete L. Brenner. 2006. Forced to Play by the Rules? Theorizing How Mixed–Sex Founding Teams Benefit Women Entrepreneurs in Male–Dominated Contexts. Entrepreneurship Theory and Practice 30: 623–42. [Google Scholar] [CrossRef]
  23. González-Ros, Ana. 2021. Comunicación Integrada de Marketing En Nicaragua. Análisis Comparativo de Los Emprendimientos Femeninos Del Sector Moda. Revista Mediterránea de Comunicación 12: 263. [Google Scholar] [CrossRef]
  24. Greenberg, Jason, and Ethan Mollick. 2017. Activist Choice Homophily and the Crowdfunding of Female Founders. Administrative Science Quarterly 62: 341–74. [Google Scholar] [CrossRef] [Green Version]
  25. Güney-Frahm, Irem. 2018. A New Era for Women? Some Reflections on Blind Spots of ICT-Based Development Projects for Women’s Entrepreneurship and Empowerment. Gender, Technology and Development 22: 130–44. [Google Scholar] [CrossRef]
  26. Guo, Qing, Siyu Chen, and Xiangquan Zeng. 2021. Does Fintech Narrow the Gender Wage Gap? Evidence from China. China & World Economy 29: 142–66. [Google Scholar] [CrossRef]
  27. Henry, Colette, Lene Foss, and Helene Ahl. 2016. Gender and Entrepreneurship Research: A Review of Methodological Approaches. International Small Business Journal: Researching Entrepreneurship 34: 217–41. [Google Scholar] [CrossRef] [Green Version]
  28. Huang, Qin, and Furong Liu. 2019. International translation studies from 2014 to 2018: A bibliometric analysis and its implications. Translation Review 105: 34–57. [Google Scholar] [CrossRef]
  29. Iglesias-Sánchez Patricia, P., and Carmen Jambrino. 2018. Diagnóstico de Emprendimiento Femenino en la Provincia de Málaga. Málaga: Diputación de Málaga. [Google Scholar]
  30. Jose, Saju. 2018. Strategic Use of Digital Promotion Strategies among Female Emigrant Entrepreneurs in UAE. International Journal of Emerging Markets 13: 1699–718. [Google Scholar] [CrossRef]
  31. Kitchenham, Barbara, and Stuart Charters. 2007. Guidelines for Performing Systematic Literature Reviews in Software Engineering, Technical Report EBSE 2007-001. Keele University and Durham University Joint Report. Newcastle: Keele University, pp. 1–57. [Google Scholar]
  32. Lafuente, Esteban, Yancy Vaillant, and Josep Rialp. 2007. Regional Differences in the Influence of Role Models: Comparing the Entrepreneurial Process of Rural Catalonia. Regional Studies 41: 779–96. [Google Scholar] [CrossRef] [Green Version]
  33. Maksimović, Goran, Tatjana Ivanović, and Aleksandra Vujko. 2019. Self-Employment of Women through Associations in the Rural Areas of Sirinicka Zupa. Ekonomika Poljoprivrede 66: 251–63. [Google Scholar] [CrossRef] [Green Version]
  34. Martínez, M. A., M. Herrera, E. Contreras, A. Ruíz, and E. Herrera-Viedma. 2015. Characterizing Highly Cited Papers in Social Work through H-Classics. Scientometrics 102: 1713–29. [Google Scholar] [CrossRef]
  35. Mazhar, Saman, Ali Sher, Azhar Abbas, Abdul Ghafoor, and Guanghua Lin. 2022. Empowering Shepreneurs to Achieve the Sustainable Development Goals: Exploring the Impact of Interest-free Start-up Credit, Skill Development and ICTS Use on Entrepreneurial Drive. Sustainable Development. [Google Scholar] [CrossRef]
  36. Mitchelmore, Siwan, and Jennifer Rowley. 2013. Entrepreneurial Competencies of Women Entrepreneurs Pursuing Business Growth. Journal of Small Business and Enterprise Development 20: 125–42. [Google Scholar] [CrossRef] [Green Version]
  37. Moya-Clemente, Ismael, Gabriela Ribes-Giner, and Joana Carolina Chaves-Vargas. 2021. Sustainable Entrepreneurship: And Approach from Bibliometric Analysis. Journal of Business Economics and Management 22: 297–319. [Google Scholar] [CrossRef]
  38. Olsson, Anna Karin, and Iréne Bernhard. 2021. Keeping up the Pace of Digitalization in Small Businesses–Women Entrepreneurs’ Knowledge and Use of Social Media. International Journal of Entrepreneurial Behavior & Research 27: 378–96. [Google Scholar] [CrossRef]
  39. Overå, Ragnhild. 2006. Networks, Distance, and Trust: Telecommunications Development and Changing Trading Practices in Ghana. World Development 34: 1301–15. [Google Scholar] [CrossRef]
  40. Phoong, Seuk Wai, Seuk Yen Phoong, and Shi Ling Khek. 2022. Systematic Literature Review With Bibliometric Analysis on Markov Switching Model: Methods and Applications. SAGE Open 12: 215824402210930. [Google Scholar] [CrossRef]
  41. Ramírez, Cabeza, Luis Javier, Sandra Sánchez Cañizares, University of Cordoba, Fernando Fuentes García, and University of Cordoba. 2017. Entrepreneurship as a Dynamic Field of Study: A Bibliometric Analysis of Research Output. Tourism & Management Studies 13: 59–71. [Google Scholar] [CrossRef] [Green Version]
  42. Rosa, Peter, and Alison Dawson. 2006. Gender and the Commercialization of University Science: Academic Founders of Spinout Companies. Entrepreneurship & Regional Development 18: 341–66. [Google Scholar] [CrossRef]
  43. Sampaio, Carlos, Luís Farinha, João Renato Sebastião, and António Fernandes. 2022. Putting the Magnifying Glass on Minorities Groups in Entrepreneurship: What Can We Observe? Strategic Change 31: 367–86. [Google Scholar] [CrossRef]
  44. Sánchez, Elba Patricia Benavides, Ismael Moya-Clemente, and Gabriela Rives-Giner. 2021. Sustainable Entrepreneurship and Sustainable Development Goals: A Bibliometric Analysis. Tec Empresarial 16: 101–22. [Google Scholar]
  45. Sánchez, Marcelo Sánchez-Oro, and María Rosa Fernández Sánchez. 2017. Digital Technologies and Rural Women’s Entrepreneurship. Prisma Social 18: 260–77. [Google Scholar]
  46. Sanchez-Nunez, Pablo, Manuel J. Cobo, Carlos de las Heras-Pedrosa, Jose Ignacio Pelaez, and Enrique Herrera-Viedma. 2020. Opinion Mining, Sentiment Analysis and Emotion Understanding in Advertising: A Bibliometric Analysis. IEEE Access 8: 134563–76. [Google Scholar] [CrossRef]
  47. Santos, Francisco J., Muhammad Azam Roomi, and Francisco Liñán. 2016. About Gender Differences and the Social Environment in the Development of Entrepreneurial Intentions. Journal of Small Business Management 54: 49–66. [Google Scholar] [CrossRef]
  48. Shinnar, Rachel S., Olivier Giacomin, and Frank Janssen. 2012. Entrepreneurial Perceptions and Intentions: The Role of Gender and Culture. Entrepreneurship Theory and Practice 36: 465–93. [Google Scholar] [CrossRef]
  49. Tanti, Dewi Sad, Robert Jeyakumar Nathan, Ponco Budi Sulistyo, Soekmawati, Farah Hanim, and Viviantie Sarjuni. 2021. Empowering Cross-Border Women Entrepreneurs via Mobile ICT: Framework for Malaysian and Indonesian Women-Led MSMES. Journal of Nusantara Studies (JONUS) 6: 340–57. [Google Scholar] [CrossRef]
  50. Tovmasyan, Gayane. 2022. Promoting Female Entrepreneurship in Tourism for Sustainable Development. Marketing and Management of Innovations 1: 18–36. [Google Scholar] [CrossRef]
  51. Ülker, Pembe, Mustafa Ülker, and Kurtuluş Karamustafa. 2022. Bibliometric Analysis of Bibliometric Studies in the Field of Tourism and Hospitality. Journal of Hospitality and Tourism Insights. [Google Scholar] [CrossRef]
  52. United Nations Statistics Division (UNSD). 2022. The Sustainable Development Goals Report 2020. New York: Department of Economic and Social Affairs. United Nations Publications. Available online: https://unstats.un.org/sdgs/report/2020/The-Sustainable-Development-Goals-Report-2020.pdf (accessed on 16 September 2022).
  53. van Eck, Nees Jan, and Ludo Waltman. 2010. Software Survey: VOSviewer, a Computer Program for Bibliometric Mapping. Scientometrics 84: 523–38. [Google Scholar] [CrossRef] [PubMed] [Green Version]
  54. Wang, Jing, Yaokuang Li, and Dan Long. 2019. Gender Gap in Entrepreneurial Growth Ambition: The Role of Culturally Contingent Perceptions of the Institutional Environment in China. International Journal of Entrepreneurial Behavior & Research 25: 1283–307. [Google Scholar] [CrossRef]
  55. Williams, Colin C., and Sara Nadin. 2010. Entrepreneurship and the Informal Economy: An Overview. Journal of Developmental Entrepreneurship 15: 361–78. [Google Scholar] [CrossRef] [Green Version]
  56. Williams, Sean D., Gisela Ammetller, Inma Rodriguez-Ardura, and Xiaoli Li. 2020. Narratives of International Women Entrepreneurs: An Exploratory Case Study of Identity Negotiation in Technology Startups. IEEE Transactions on Professional Communication 63: 39–51. [Google Scholar] [CrossRef]
Journalmedia 03 00044 g001 550
Figure 1. Flowchart of the bibliographic search and selection process.
Figure 1. Flowchart of the bibliographic search and selection process.
Journalmedia 03 00044 g001
Journalmedia 03 00044 g002 550
Figure 2. Documents by year.
Figure 2. Documents by year.
Journalmedia 03 00044 g002
Journalmedia 03 00044 g003 550
Figure 3. Citations by year.
Figure 3. Citations by year.
Journalmedia 03 00044 g003
Journalmedia 03 00044 g004 550
Figure 4. Subject areas.
Figure 4. Subject areas.
Journalmedia 03 00044 g004
Journalmedia 03 00044 g005 550
Figure 5. Documents per year by source.
Figure 5. Documents per year by source.
Journalmedia 03 00044 g005
Journalmedia 03 00044 g006 550
Figure 6. Keyword co-occurrence map.
Figure 6. Keyword co-occurrence map.
Journalmedia 03 00044 g006
Journalmedia 03 00044 g007 550
Figure 7. Authorship co-occurrence map.
Figure 7. Authorship co-occurrence map.
Journalmedia 03 00044 g007
Journalmedia 03 00044 g008 550
Figure 8. Word cloud of terms.
Figure 8. Word cloud of terms.
Journalmedia 03 00044 g008
Journalmedia 03 00044 g009 550
Figure 9. Countries co-occurrence map.
Figure 9. Countries co-occurrence map.
Journalmedia 03 00044 g009
Journalmedia 03 00044 g010 550
Figure 10. Organizations co-occurrence map.
Figure 10. Organizations co-occurrence map.
Journalmedia 03 00044 g010
Table
Table 1. Citation report.
Table 1. Citation report.
Citation Report
Publications1356
Times cited17,434
Citation average per item12.86
H-Index61
Table
Table 2. Journal Impact Report.
Table 2. Journal Impact Report.
JournalsJournal Impact Report (Scopus, 2022)
International Journal of Gender and EntrepreneurshipQ1
Sustainability SwitzerlandQ1
Gender in managementQ1
International Journal of Entrepreneurial Behaviour and ResearchQ1
International Journal of Entrepreneurship and Small BusinessQ3
Journal of Enterprising CommunitiesQ1
Journal of Small Business and Enterprise DevelopmentQ1
Frontiers in PsychologyQ2
Entrepreneurship and Regional DevelopmentQ1
International Entrepreneurship and Management JournalQ1
Journal of Business ResearchQ1
Journal of Small Business managementQ1
Gender, Work and OrganizationQ1
International Small Business Journal Researching EntrepreneurshipQ1
Journal of DevelopmentalQ2
Small business EconomicsQ1
Journal Women’s Entrepreneurship and EducationQ3
Journal of Small Business and EntrepreneurshipQ1
Table
Table 3. Twenty articles with the highest number of citations.
Table 3. Twenty articles with the highest number of citations.
Authors—YearArticlesSourcesScopusCitation
(Shinnar et al. 2012)Entrepreneurial perceptions and intentions: The role of gender and culture
https://doi.org/10.1142/S1084946710001683		Entrepreneurship: Theory and PracticeQ1447
(Estrin et al. 2013)Which institutions encourage entrepreneurial growth aspirations?
https://doi.org/10.1016/j.jbusvent.2012.05.001		Journal of Business VenturingQ1383
(Ahl and Marlow 2012)Exploring the dynamics of gender, feminism and entrepreneurship: Advancing debate to escape a dead end?
https://doi.org/10.1177/1350508412448695		OrganizationQ1346
(Henry et al. 2016)Gender and entrepreneurship research: A review of methodological approaches
https://doi.org/10.1177%2F0266242614549779		International Small Business JournalQ1256
(Datta and Gailey 2012)Empowering Women Through Social Entrepreneurship: Case Study of a Women’s Cooperative in India
https://doi.org/10.1111/j.1540-6520.2012.00505.x		Entrepreneurship: Theory and PracticeQ1254
(De Vita et al. 2014)Women entrepreneurs in and from developing countries: Evidences from the literature
http://dx.doi.org/10.1016/j.emj.2013.07.009		European Management JournalQ1234
(Anderson et al. 2007)Entrepreneurial social capital: Conceptualizing social capital in new high-tech firms
https://doi.org/10.1177%2F0266242607076526		International Small Business JournalQ1208
(Greenberg and Mollick 2017)Activist Choice Homophily and the Crowdfunding of Female Founders
https://doi.org/10.1177/0001839216678847		Administrative Science QuarterlyQ1177
(Brooks et al. 2014)Investors prefer entrepreneurial ventures pitched by attractive men
https://doi.org/10.1073/pnas.1321202111		Proceedings of the National Academy of Sciences of the United States of AmericaQ1172
(Mitchelmore and Rowley 2013)Entrepreneurial competencies of women entrepreneurs pursuing business growth
https://doi.org/10.1108/14626001311298448		Journal of Small Business and Enterprise DevelopmentQ1154
(Santos et al. 2016)About Gender Differences and the Social Environment in the Development of Entrepreneurial Intentions
https://doi.org/10.1111/jsbm.12129		Journal of Small Business ManagementQ1151
(Dy et al. 2017)A Web of opportunity or the same old story? Women digital entrepreneurs and intersectionality theory
https://doi.org/10.1177/0018726716650730		Human RelationsQ1146
(Overå 2006)Networks, distance, and trust: Telecommunications Development and changing trading practices in Ghana
https://citationsy.com/archives/q?doi=10.1016/J.WORLDDEV.2005.11.015		World DevelopmentQ1124
(Rosa and Dawson 2006)Gender and the commercialization of university science: Academic founders of spinout companies
https://doi.org/10.1080/08985620600680059		Entrepreneurship and Regional DevelopmentQ1122
(Godwin et al. 2006)Forced to play by the rules? Theorizing how mixed-sex founding teams benefit women entrepreneurs in male-dominated contexts
https://doi.org/10.1111/j.1540-6520.2006.00139.x		Entrepreneurship: Theory and PracticeQ1121
(Al-Dajani and Marlow 2013)Empowerment and entrepreneurship: A theoretical framework
https://doi.org/10.1108/IJEBR-10-2011-0138		International Journal of Entrepreneurial Behaviour and ResearchQ1120
(Williams and Nadin 2010)Entrepreneurship and the informal economy: An overview
https://doi.org/10.1142/S1084946710001683		Journal of Developmental EntrepreneurshipQ2117
(Lafuente et al. 2007)Regional differences in the influence of role models: Comparing the entrepreneurial process of rural Catalonia
https://doi.org/10.1080/00343400601120247		Regional StudiesQ1117
(Durkin et al. 2013)Exploring social media adoption in small to medium-sized enterprises in Ireland
https://doi.org/10.1108/JSBED-08-2012-0094		Journal of Small Business and Enterprise DevelopmentQ1115
(Ahl and Nelson 2015)How policy positions women entrepreneurs: A comparative analysis of state discourse in Sweden and the United States
https://doi.org/10.1016/j.jbusvent.2014.08.002		Journal of Business VenturingQ1109
Publisher’s Note: MDPI stays neutral with regard to jurisdictional claims in published maps and institutional affiliations.

Share and Cite

MDPI and ACS Style

Rando-Cueto, D.; Jambrino-Maldonado, C.; Iglesias-Sánchez, P.P.; De las Heras-Pedrosa, C. Trends and Evolution of Research on Women’s Entrepreneurship and Communication in the Scientific Literature. Journal. Media 2022, 3, 665-681. https://doi.org/10.3390/journalmedia3040044

AMA Style

Rando-Cueto D, Jambrino-Maldonado C, Iglesias-Sánchez PP, De las Heras-Pedrosa C. Trends and Evolution of Research on Women’s Entrepreneurship and Communication in the Scientific Literature. Journalism and Media. 2022; 3(4):665-681. https://doi.org/10.3390/journalmedia3040044

Chicago/Turabian Style

Rando-Cueto, Dolores, Carmen Jambrino-Maldonado, Patricia P. Iglesias-Sánchez, and Carlos De las Heras-Pedrosa. 2022. "Trends and Evolution of Research on Women’s Entrepreneurship and Communication in the Scientific Literature" Journalism and Media 3, no. 4: 665-681. https://doi.org/10.3390/journalmedia3040044

Article Metrics

Back to TopTop