A Dramaturgical Analysis of Latina Influencers Use of Props and Settings to Signal Identity
Abstract
:1. Introduction
2. The Social Media Performance of Influencing
Applying Dramaturgical Analysis: Props and Settings in the Context of Influencing
3. Methodology
4. Findings
4.1. Establishing Authenticity
Lifestyle is basically a catch-all in my book. It would be home, fashion, beauty. Kind of just it would probably be more about products, like what I use at home, what I buy to decorate, fashion brands I support, overall sense of style, and then beauty as well. So I think that’s why it’s kind of like a catch-all niche.
Once they send you the product…they’ll send you a PDF or something with their requirements, how they want their picture to look, and how they want it edited basically, because there’s a certain aesthetic that their page is trying to fit. And if you want a better chance to be posted on their Instagram, I would follow those.
4.2. Performing Gender
Once I start promoting who I’m going with, [it’s] a nail tech, not a specific salon. It’s a certain nail tech. I got 15 loyal girls now to go with this nail tech. So imagine how much I am bringing in, for that amount, just by posting my nails and what I got.
4.3. Visualizing a Latina Performance
5. Conclusions
Author Contributions
Funding
Institutional Review Board Statement
Informed Consent Statement
Data Availability Statement
Conflicts of Interest
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Name | Followers as of 5/1/22 (in Thousands) | Profile Focus |
---|---|---|
Leticia | 40.2 | Fashion |
Ana | 5.36 | Fashion, Food, Empowerment |
Araceli | 2.17 | Travel, Fashion, Food |
Citlali | 2.10 | Culture, Fashion |
Emily | 2.38 | Sustainability, Empowerment |
Sofia | 4.47 | Fashion, Business, Travel, Food |
Maya | 1.13 | Travel, Food, Fashion |
Bianca | 1.97 | Fashion |
Itzel | 7.15 | Travel, Business, Fashion |
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Soto-Vásquez, A.D.; Jimenez, N. A Dramaturgical Analysis of Latina Influencers Use of Props and Settings to Signal Identity. Journal. Media 2022, 3, 407-418. https://doi.org/10.3390/journalmedia3030029
Soto-Vásquez AD, Jimenez N. A Dramaturgical Analysis of Latina Influencers Use of Props and Settings to Signal Identity. Journalism and Media. 2022; 3(3):407-418. https://doi.org/10.3390/journalmedia3030029
Chicago/Turabian StyleSoto-Vásquez, Arthur D., and Nadia Jimenez. 2022. "A Dramaturgical Analysis of Latina Influencers Use of Props and Settings to Signal Identity" Journalism and Media 3, no. 3: 407-418. https://doi.org/10.3390/journalmedia3030029