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Open AccessArticle

A TAM-Based Study of the Attitude towards Use Intention of Multimedia among School Teachers

Department of Applied Digital Media, WuFeng University, Minxiong 603-44, Taiwan
Department of Computer Sciences, University of Texas at El Paso, El Paso, TX 79968, USA
Hsinkang Junior High School, Chiayi County 600, Taiwan
Author to whom correspondence should be addressed.
Appl. Syst. Innov. 2018, 1(3), 36;
Received: 8 July 2018 / Revised: 28 August 2018 / Accepted: 7 September 2018 / Published: 12 September 2018
(This article belongs to the Special Issue Selected Papers from IEEE ICICE 2018)
Multimedia teaching materials are widely applied in various disciplines. More resources are provided by authorities to encourage elementary school teachers to use them. The resources provide an opportunity for teachers to share teaching resources for students. In this study, the technology acceptance model (TAM) was used as the basic model to explore the effects of the information technology (IT) environment on the perceived usefulness, perceived ease of use, and attitude towards using multimedia, and the relevance and influence of these attitudes on behavioral intention. There are 2317 teachers in Chiayi county, and 460 participants were selected by stratified random sampling. The results showed that the ease of use of the multimedia material would enhance the intention to use. The attitude toward use also influences the intention to use. View Full-Text
Keywords: technology acceptance model (TAM); multimedia; school teachers technology acceptance model (TAM); multimedia; school teachers
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Weng, F.; Yang, R.-J.; Ho, H.-J.; Su, H.-M. A TAM-Based Study of the Attitude towards Use Intention of Multimedia among School Teachers. Appl. Syst. Innov. 2018, 1, 36.

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