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Journal: Proceedings, 2023
Volume: 85
Number: 10

Article: Measuring the Effect of Consumer Brand Engagement on Brand-Related Outcomes in Gamified Mobile Apps: A Solicitation of Technology Acceptance Model
Authors: by Mandakini Paruthi, Razia Nagina and Gaurav Gupta
Link: https://www.mdpi.com/2504-3900/85/1/10

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