Digitalisation is attracting much scholarly attention at present. However, scholars often take its benefits for granted, overlooking the essential question: “Does digital technology make us better?” This paper aims to help fill this gap by examining digitalisation as a form of government (digitocracy) and the way it shapes a new kind of man: animal digitalis
. I argue that the digitalised man is animal-like rather than machine-like. This man does not use efficient and cold machine-like language, but is rather emotionalised through digital technology. If those who are ruled acted like machines, data would not be produced on a mass scale, and machine learning would stop learning. Digital man has animal features and is ruled by his brain’s reward system. We need to abandon this new form of government and the resulting man. To overcome digitalisation, we need a humanism that recovers the proper place of man over animals and artefacts, but maintains respect for the value of nature.
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