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Journal: FoodsVolume: 9Number: 460
Article: What Drives Customer Satisfaction, Loyalty, and Happiness in Fast-Food Restaurants in China? Perceived Price, Service Quality, Food Quality, Physical Environment Quality, and the Moderating Role of Gender
  • Authors:
  • Yongping Zhong and
  • Hee Cheol Moon*
Link: https://www.mdpi.com/2304-8158/9/4/460

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