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A Year Following the Onset of the COVID-19 Pandemic: Existing Challenges and Ways the Food Industry Has Been Impacted
Article

Food Security and the COVID-19 Crisis from a Consumer Buying Behaviour Perspective—The Case of Bangladesh

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Károly Ihrig Doctoral School of Management and Business, University of Debrecen, 4032 Debrecen, Hungary
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Faculty of Economics and Business, University of Debrecen, 4032 Debrecen, Hungary
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College of Business and Economics, University of Johannesburg, Johannesburg 2006, South Africa
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Hungarian National Bank–Research Center, John von Neumann University, 6000 Kecskemét, Hungary
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Faculty of Engineering, University of Debrecen, 4032 Debrecen, Hungary
*
Author to whom correspondence should be addressed.
Academic Editor: Sylvain Charlebois
Foods 2021, 10(12), 3073; https://doi.org/10.3390/foods10123073
Received: 8 November 2021 / Revised: 4 December 2021 / Accepted: 6 December 2021 / Published: 10 December 2021
Since COVID-19 was confirmed in Bangladesh in March 2020, the government have enacted stringent measures to prevent the spread of the coronavirus, which has had a significant impact on people’s lives. Food consumption habits of consumers have shifted as a result of declining grocery shopping frequency, negative income shock, and food prices shooting up. This paper aims to explore Bangladeshi consumers’ buying behaviour in association with the stress generated from a food supply shortage during the COVID-19 pandemic and the post-outbreak perception of the food industry, using a dataset with 540 online samples collected between July and August 2021. A two-stage cluster sampling method and self-administrated questionnaire techniques were adopted for collecting the data during the third wave of COVID-19. Using partial least squares path modelling (PLS-PM) and multivariate multiple ordered logit regression (MVORD) to reveal the pertinent structure between all the blocks, this study provides two key findings. First, a higher intensity of COVID-19 impact translates into higher food stress associated with income reduction and higher food prices. Second, food stress directly affects consumer buying and consumption behaviour. We strongly recommend connecting consumers with local producers and collective use of shared warehouses through institutions, policies, and reforms to prevent disruption in the food supply chain and to keep food prices stable. Additionally, food producers, distributors, stakeholders, and policy planners should strengthen the food supply chain to stabilize food security. View Full-Text
Keywords: food security; COVID-19; food supply chain management; consumer behaviour food security; COVID-19; food supply chain management; consumer behaviour
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MDPI and ACS Style

Rabbi, M.F.; Oláh, J.; Popp, J.; Máté, D.; Kovács, S. Food Security and the COVID-19 Crisis from a Consumer Buying Behaviour Perspective—The Case of Bangladesh. Foods 2021, 10, 3073. https://doi.org/10.3390/foods10123073

AMA Style

Rabbi MF, Oláh J, Popp J, Máté D, Kovács S. Food Security and the COVID-19 Crisis from a Consumer Buying Behaviour Perspective—The Case of Bangladesh. Foods. 2021; 10(12):3073. https://doi.org/10.3390/foods10123073

Chicago/Turabian Style

Rabbi, Mohammad F., Judit Oláh, József Popp, Domicián Máté, and Sándor Kovács. 2021. "Food Security and the COVID-19 Crisis from a Consumer Buying Behaviour Perspective—The Case of Bangladesh" Foods 10, no. 12: 3073. https://doi.org/10.3390/foods10123073

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