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Educ. Sci. 2019, 9(1), 56; https://doi.org/10.3390/educsci9010056

Qualitative Analysis of Satisfying and Dissatisfying Factors in a University–Industry Cooperation Programme

1
Faculty of International Tourism and Management, City University of Macau, Taipa, Macau, China
2
Department of Finance, The Chinese University of Hong Kong, Hong Kong, China
*
Author to whom correspondence should be addressed.
Received: 4 February 2019 / Revised: 2 March 2019 / Accepted: 3 March 2019 / Published: 13 March 2019
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Abstract

Using qualitative semistructured interviews, this study aims to analyse the satisfying and dissatisfying factors in a university–industry cooperation programme. Work experience, monetary benefit, HR policies, language and time are important factors determining the satisfaction and dissatisfaction of students towards a university–industry cooperation programme. Results help in evaluating and identifying the sustainability of a programme. Marketing practitioners can consider the results in designing corresponding marketing strategies, and HR managers and programme coordinators can formulate guidelines for future improvements of related programmes. View Full-Text
Keywords: university–industry cooperation; sustainability; satisfaction; Macau university–industry cooperation; sustainability; satisfaction; Macau
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).
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Luo, J.M.; Lam, C.F. Qualitative Analysis of Satisfying and Dissatisfying Factors in a University–Industry Cooperation Programme. Educ. Sci. 2019, 9, 56.

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