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Open AccessArticle

Modeling the Success of Application-Based Mobile Banking

1
Department of Industrial Engineering, Minab Higher Education Center, University of Hormozgan, Bandar Abbas 79177, Iran
2
Modern Technology Development and Implementation Research Center, University of Hormozgan, Bandar Abbas 79177, Iran
3
Department of Production & Automation Engineering, University of Skövde, 541 28 Skövde, Sweden
*
Author to whom correspondence should be addressed.
Economies 2019, 7(4), 114; https://doi.org/10.3390/economies7040114
Received: 27 June 2019 / Revised: 25 October 2019 / Accepted: 14 November 2019 / Published: 20 November 2019
The present study addresses the issue of mobile banking customer retention by developing and empirically testing a theoretical model that describes the way mobile banking success is achieved. The data collection process was conducted via a web-based questionnaire survey through which 402 usable responses from users of application-based mobile banking services were collected. The data collected were further analyzed via covariance-based structural equation modeling. Results indicate that application-based mobile banking success can be defined in terms of the favorable attitude toward and repeated use of mobile banking applications. Experienced advantage, user satisfaction, and post-use trust toward mobile banking applications are among the critical enablers of application-based mobile banking success. The findings of this research can enable academicians and practitioners, banks, and financial institutions, in particular, to devise the mechanism through which the success of application-based mobile banking services can be facilitated. View Full-Text
Keywords: mobile banking; loyalty; repeated use; satisfaction; trust; mobile commerce; banking performance mobile banking; loyalty; repeated use; satisfaction; trust; mobile commerce; banking performance
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Ghobakhloo, M.; Fathi, M. Modeling the Success of Application-Based Mobile Banking. Economies 2019, 7, 114.

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