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Journal: J. Open Innov. Technol. Mark. Complex., 2022
Volume: 8
Number: 212
212
Article: Dynamic Effect of Flow on Impulsive Consumption: Evidence from Southeast Asian Live Streaming Platforms
Authors: by Pradeep Paraman, Sanmugam Annamalah, Peter Vlachos, Selim Ahmed, Arunnan Balasubramaniam, Baharudin Kadir, Murali Raman and Wong Chee Hoo
Link: https://www.mdpi.com/2199-8531/8/4/212

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