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Journal: J. Open Innov. Technol. Mark. Complex., 2022
Volume: 8
Number: 28

Article: Strategic Management of the Malaga Brand through Open Innovation: Tourists and Residents’ Perception
Authors: by Elena Cruz-Ruiz, Elena Ruiz-Romero de la Cruz, Gorka Zamarreño-Aramendia and F. J. Cristòfol
Link: https://www.mdpi.com/2199-8531/8/1/28

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