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Retail Transformation under the Influence of Digitalisation and Technology Development in the Context of Globalisation

Department of Trade Policy, Plekhanov Russian University of Economics, 117997 Moscow, Russia
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J. Open Innov. Technol. Mark. Complex. 2021, 7(1), 49; https://doi.org/10.3390/joitmc7010049
Received: 30 December 2020 / Revised: 26 January 2021 / Accepted: 27 January 2021 / Published: 30 January 2021
The study aims to identify the main factors and determine the most probable directions of the transformation of the circulation sphere of the Russian Federation in the context of globalisation and the development of digital technologies. The methods of factor analysis, comparative analysis, correlation analysis, and dynamic series analysis are used in the study. It has been found that there is a close relationship between the processes of information and sociocultural globalisation. The presence of pronounced close direct or reverse connection between the development indicators of the information and communications environment, on the one hand, and the dynamics of the involvement of the Russian Federation in the process of globalisation, on the other hand, has been established. It has been found that the process of cultural globalisation in the Russian Federation proceeds at a higher rate than in other developing countries and is significantly synchronous with the countries of Europe and North America. A significantly high level of realization of the potential attractiveness of the development of retail chains and the penetration of global multinational companies into the Russian sphere of circulation has been revealed. It has been established that the level of information globalisation closely approaches the average European level and develops more synchronously with Europe and Central Asia and North America. The results of the study allow drawing the following main conclusions. In the Russian Federation, socioeconomic, sociocultural, information and communications, as well as global integration processes are observed, which are accompanied by the formation of a unified consumption and buying behaviour according to the Euro-Atlantic type. View Full-Text
Keywords: distribution; globalisation; consumption behaviour distribution; globalisation; consumption behaviour
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MDPI and ACS Style

Ramazanov, I.A.; Panasenko, S.V.; Cheglov, V.P.; Krasil’nikova, E.A.; Nikishin, A.F. Retail Transformation under the Influence of Digitalisation and Technology Development in the Context of Globalisation. J. Open Innov. Technol. Mark. Complex. 2021, 7, 49. https://doi.org/10.3390/joitmc7010049

AMA Style

Ramazanov IA, Panasenko SV, Cheglov VP, Krasil’nikova EA, Nikishin AF. Retail Transformation under the Influence of Digitalisation and Technology Development in the Context of Globalisation. Journal of Open Innovation: Technology, Market, and Complexity. 2021; 7(1):49. https://doi.org/10.3390/joitmc7010049

Chicago/Turabian Style

Ramazanov, Ibragim A., Svetlana V. Panasenko, Vyacheslav P. Cheglov, Elena A. Krasil’nikova, and Alexander F. Nikishin. 2021. "Retail Transformation under the Influence of Digitalisation and Technology Development in the Context of Globalisation" Journal of Open Innovation: Technology, Market, and Complexity 7, no. 1: 49. https://doi.org/10.3390/joitmc7010049

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