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J. Open Innov. Technol. Mark. Complex. 2018, 4(4), 51; https://doi.org/10.3390/joitmc4040051

The Korean Wave in the Middle East: Past and Present

Department of Arabic Interpretation, Hankuk University of Foreign Studies, Seoul 17035, South Korea
Received: 1 October 2018 / Revised: 22 October 2018 / Accepted: 22 October 2018 / Published: 25 October 2018
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Abstract

The Korean Wave—otherwise known as Hallyu or Neo-Hallyu—has a particularly strong influence on the Middle East but scholarly attention has not reflected this occurrence. In this article I provide a brief history of Hallyu, noting its mix of cultural and economic characteristics, and then analyse the reception of the phenomenon in the Arab Middle East by considering fan activity on social media platforms. I then conclude by discussing the cultural, political and economic benefits of Hallyu to Korea and indeed the wider world. For the sake of convenience, I will be using the term Hallyu (or Neo-Hallyu) rather than the Korean Wave throughout my paper. View Full-Text
Keywords: Hallyu; Korean Wave; K-drama; K-pop; media; Middle East; “Gangnam Style”; Psy; Turkish drama Hallyu; Korean Wave; K-drama; K-pop; media; Middle East; “Gangnam Style”; Psy; Turkish drama
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This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).
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Elaskary, M. The Korean Wave in the Middle East: Past and Present. J. Open Innov. Technol. Mark. Complex. 2018, 4, 51.

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