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Castiblanco Jimenez IA, Gomez Acevedo JS, Olivetti EC, Marcolin F, Ulrich L, Moos S, Vezzetti E. User Engagement Comparison between Advergames and Traditional Advertising Using EEG: Does the User’s Engagement Influence Purchase Intention? Electronics. 2023; 12(1):122. https://doi.org/10.3390/electronics12010122

Castiblanco Jimenez, Ivonne Angelica, Juan Sebastian Gomez Acevedo, Elena Carlotta Olivetti, Federica Marcolin, Luca Ulrich, Sandro Moos, and Enrico Vezzetti. 2023. "User Engagement Comparison between Advergames and Traditional Advertising Using EEG: Does the User’s Engagement Influence Purchase Intention?" Electronics 12, no. 1: 122. https://doi.org/10.3390/electronics12010122

Castiblanco Jimenez, I. A., Gomez Acevedo, J. S., Olivetti, E. C., Marcolin, F., Ulrich, L., Moos, S., & Vezzetti, E. (2023). User Engagement Comparison between Advergames and Traditional Advertising Using EEG: Does the User’s Engagement Influence Purchase Intention? Electronics, 12(1), 122. https://doi.org/10.3390/electronics12010122