An Intelligent Museum Agent Framework (IMAF): A Design Science Research Approach to Agentic AI in Museums
Abstract
1. Introduction
2. Related Work
2.1. LLM and Autonomous Agents
2.2. Evolution of Museums with Digital Technology and AI
2.3. Comparative Positioning and Design Implications
3. Research Methodology
3.1. Design Science Research Paradigm in Information Systems and Cultural Heritage
3.2. Problem Identification: Evolution of Agentic AI and Institutional Alignment Challenges
3.3. The DSR Process for IMAF Development and Evaluation
4. Description of the Proposed Artifact: The Intelligent Museum Agent Framework
4.1. Overview of the Intelligent Museum Agent Framework
4.2. Component 1: Context (Governance and Constraints)
4.2.1. Institutional Context
4.2.2. Operational Context
4.2.3. Contextual Constraint Handling and Human Oversight
4.3. Component 2: The Brain
4.4. Component 3: Memory
4.5. Component 4: Planning
4.6. Component 5: Action
5. Artifact Demonstration: Case Study Scenarios
5.1. Scenario 1: Personalized Visitor Engagement and Context-Aware Curation
5.2. Scenario 2: Operational Staff Support and Ethical Decision-Making
6. Evaluation and Technical Feasibility
6.1. Goal-Oriented Qualitative Evaluation
6.2. Technical Feasibility and Agentic Orchestration
- A.
- Hierarchical Configuration: Context and Foundation Resources

- B.
- Orchestration Logic: Governance-Centric Execution

7. Discussion
7.1. Theoretical Implications: Structuring Domain-Constrained Autonomy
7.2. Practical Implications: Supporting Engagement and Institutional Operations
7.3. Ethical Implications: Responsible Agentic AI in Cultural Heritage
7.4. Limitations and Future Research
Funding
Data Availability Statement
Acknowledgments
Conflicts of Interest
References
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| Research Stream | Representative Studies | Main Contribution | Remaining Limitation |
|---|---|---|---|
| General LLM-based autonomous agent architectures | ReAct [2]; Weng [1]; Generative Agents [9]; AutoGen [11]; Wang et al. [10] | Reasoning–acting loop; memory; planning; reflection; tool use; multi-agent coordination | Domain-general; limited treatment of institutional authority, cultural sensitivity, public accountability, and operational constraints |
| Museum LLM applications for documentation and access | Reusens et al. [15]; Weaver et al. [16] | Collection description; transcription; archival access; question answering | Task-specific; focused on information processing rather than autonomous, multi-step, governance-aware behavior |
| Visitor-facing museum AI and conversational guidance | Wang and Matviienko [17]; Ho et al. [18]; Ariya et al. [19]; Vasic et al. [20] | Artwork interpretation; chatbot guidance; personalized narratives; virtual tours | Visitor-centric; limited support for staff workflows, institutional decision support, and policy-constrained execution |
| Context-aware recommendation and smart museum systems | Trichopoulos et al. [21]; Ferrato [22] | Personalization; spatial context; visitor preferences; situational recommendation | Context mainly used for service personalization; limited integration of ethical, rights-related, conservation, and institutional constraints |
| Multi-agent and multimodal systems in cultural heritage | Su et al. [23]; Aragon and D’Haro [24]; Abdelfattah and Atef [28] | Multi-perspective interpretation; multimodal interaction; RAG-based guidance; agent coordination | Prototype- or concept-oriented; limited specification of a museum-wide architecture linking governance, memory, planning, and execution |
| Cultural heritage knowledge representation and semantic infrastructure | CIDOC CRM [29]; Hogan et al. [30]; Hyvönen [31] | Semantic entities and relations; provenance; knowledge graphs; ontology-based retrieval | Strong knowledge structuring, but limited guidance on agent planning, action, communication, and constraint enforcement |
| Museum digital transformation and socio-technical design | Parry [12]; Marty [14]; Agostino and Costantini [32]; Mason [33]; Dal Falco and Vassos [34] | Institutional mission; visitor experience; digital readiness; human-centered design | Strong socio-technical perspective, but limited architectural specification for agentic AI and governed autonomy |
| Component | Role | Sub-Components (and Examples) |
|---|---|---|
| Brain (LLM-based Core) | Orchestrates the system and processes user requests. | LLM Core Engine (reasoning unit); Persona and Tone Controller (institutional voice); Dual Interface (visitor and staff portals). |
| Context | Provides institutional and operational constraints for agent behavior. | Institutional Context: interpretation and voice, conservation and handling, rights and licensing, etc. Operational Context: spatio-temporal availability, infrastructure and asset status, capacity and flow logistics, etc. |
| Memory | Stores and retrieves information required for reasoning and personalization. | Perceptual Buffer (sensory input); Active Interaction Context (short-term interaction history); Heritage and Archive layer (knowledge graph and exhibition records). |
| Planning (Reasoning for complex tasks) | Decomposes complex requests and constructs execution workflows. | Task decomposition; Chain-of-Thought (CoT) prompting; Self-evaluation and refinement. |
| Action (Tool integration) | Executes plans through interaction with internal and external systems. | Code Interpreter (data analysis); Internal API Hub (e.g., CMS, Internet-of-Things (IoT), ticketing); External API Hub (e.g., databases, weather, social platforms). |
| Category | Description | Practical Example |
|---|---|---|
| Interpretation and Voice | Principles governing the scope and style of explanations to ensure factual accuracy and avoid unauthorized speculation. | Restricting speculative claims in provenance descriptions |
| Conservation and Handling | Operational rules regarding the physical safety and preservation of heritage objects within various environmental settings. | Prohibiting activities that risk physical contact or damage |
| Rights and Licensing | Legal and policy-based restrictions related to the reproduction, distribution, and reuse of cultural data. | Managing access levels for high-resolution digital assets |
| Ethics and Sensitivity | Normative frameworks for addressing sensitive historical or cultural content with appropriate contextual perspectives. | Implementing multi-vocal narratives for contested histories |
| Accessibility and Inclusion | Requirements for inclusive communication to ensure information is accessible across diverse linguistic and cognitive needs. | Generating simplified or multi-language content summaries |
| Category | Description | Practical Example |
|---|---|---|
| Spatio-temporal Availability | Real-time constraints related to the physical accessibility of spaces and objects within specific operating hours. | Adjusting routes based on temporary gallery closures or seasonal hours |
| Infrastructure and Asset Status | The functional condition and maintenance state of technical systems, equipment, and digital touchpoints. | Redirecting visitors when specific interactive displays or elevators are out of service |
| Capacity and Flow Logistics | Dynamic limits on visitor density and the scheduling of timed-entry activities to ensure orderly movement. | Modulating recommendations to avoid overcapacity in small exhibition rooms |
| Category | Functional Role | Examples |
|---|---|---|
| Code Interpreter | Executes computational and analytical tasks that support planning and decision-making | Visitor flow analysis; exhibition layout simulation; statistical processing of attendance data |
| Internal API Hub | Provides access to institution-controlled knowledge and operational systems | CMS; gallery occupancy (IoT) sensors; facility management system; ticketing or reservation platform |
| External API Hub | Extends institutional knowledge and situational awareness through external services | Europeana API (https://www.europeana.eu/en/), accessed on 20 February 2026; The Metropolitan Museum of Art Collection API (https://metmuseum.github.io/), accessed on 20 February 2026; Getty Vocabularies (https://www.getty.edu/research/tools/vocabularies/), accessed on 20 February 2026; OpenWeather API (https://openweathermap.org/api), accessed on 20 February 2026 |
| Design Objective (from Section 4.1) | Evaluation Criterion (from Section 6.1) | Supporting Architectural Mechanism |
|---|---|---|
| Academic integrity & information reliability | Reliability | Heritage & Archive layer; relation-based retrieval/grounded responses |
| Governance/policy compliance | Alignment | Bifurcated Context (Institutional + Operational) as regulator |
| Situational awareness of operational conditions | Adaptability | Operational Context guiding Planning (occupancy/facility status) |
| Role diversity (visitor & staff use cases) | Versatility | Dual Interface + role-sensitive interaction mode |
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Ahn, H.J. An Intelligent Museum Agent Framework (IMAF): A Design Science Research Approach to Agentic AI in Museums. Systems 2026, 14, 954. https://doi.org/10.3390/systems14080954
Ahn HJ. An Intelligent Museum Agent Framework (IMAF): A Design Science Research Approach to Agentic AI in Museums. Systems. 2026; 14(8):954. https://doi.org/10.3390/systems14080954
Chicago/Turabian StyleAhn, Hyung Jun. 2026. "An Intelligent Museum Agent Framework (IMAF): A Design Science Research Approach to Agentic AI in Museums" Systems 14, no. 8: 954. https://doi.org/10.3390/systems14080954
APA StyleAhn, H. J. (2026). An Intelligent Museum Agent Framework (IMAF): A Design Science Research Approach to Agentic AI in Museums. Systems, 14(8), 954. https://doi.org/10.3390/systems14080954

