1. Introduction
Consumer sentiment rarely stays within national borders. When households in one major economy turn pessimistic about their financial prospects, equity markets abroad often register the tremor within weeks. The sentiment collapse during the early months of the COVID-19 pandemic and the confidence shock that followed the 2022 inflation surge both spread across advanced economies with a speed that purely domestic models failed to anticipate [
1,
2,
3,
4]. What looks like a local mood swing increasingly behaves as a system-level disturbance, moving through a web of interconnected markets rather than dissipating at its source. Treating each country in isolation misses the very structure that carries the shock. The relevant question is no longer whether sentiment moves markets, a relationship documented for decades, but how an unexpected sentiment shock in one node travels through the system and amplifies elsewhere.
This propagation problem directly matters to the institutions charged with financial stability. Central banks and macroprudential authorities monitor cross-border spillovers in returns, volatility, and credit, yet sentiment-driven contagion sits awkwardly outside their standard toolkit [
5,
6]. A confidence shock is not a price shock. It precedes trading, shapes expectations, and can ignite synchronized selling before any fundamental news arrives. When supervisors cannot identify which economy is the likely origin of a sentiment cascade, or which markets sit most exposed downstream, they lose the lead time that early-warning systems are designed to provide. The cost of this blind spot rises as financial integration deepens and as retail participation, amplified by digital platforms, accelerates the transmission of sentiment across markets [
7,
8]. Evidence that financial outcomes vary systematically across sectors and regions, even within a globally integrated firm population, reinforces the case for studying transmission at the system level rather than market by market [
9].
The greater difficulty is methodological, and it defines the problem this study addresses. Dominant approaches to spillover measurement, including vector autoregressions and the connectedness framework, rest on linear assumptions and treat the cross-market structure as a by-product of pairwise covariances rather than as an object to be modeled in its own right [
10,
11]. They capture how much spillover occurs but say comparatively little about the topology that governs it. If financial markets behave as an interconnected system, then an analysis that does not explicitly represent that topology will misread systemic contagion, attributing to individual markets what is, in fact, a property of their relational structure. The response here is not quantitative modeling for its own sake but quantitative tools applied to characterize a system. Every estimator is used to describe the boundaries, structure, and emergent behavior of the market network rather than to fit an isolated relationship. This is the gap the present study targets: existing tools quantify spillover without mapping the system that produces it, and they rarely separate the question of who is connected from the question of who transmits.
This study maps sentiment-driven contagion across thirteen advanced economies from 2015 to 2025, treating national markets as nodes in a single interconnected system and their evolving dependencies as edges. The contribution is threefold. Theoretically, it reframes cross-country sentiment contagion as a problem of network structure within a complex socio-economic system, linking the behavioral origin of a sentiment shock to its systemic propagation. Empirically, it identifies the unexpected component of consumer confidence through an autoregressive filter and traces its transmission with connectedness measures, Granger-causal testing, and centrality analysis, while separating structural position from transmission role. For policy, it identifies the economies that act as systemic transmitters and cautions that these roles should not be inferred from threshold-network centrality alone, thereby refining where cross-border monitoring efforts should concentrate.
This framing places the study within systems thinking rather than within a single-channel empirical exercise. The object of analysis is the whole market system, defined by its boundary with the surrounding environment and characterized by emergent properties that no individual market displays in isolation. A holistic reading is necessary precisely because the phenomenon of interest, the transmission of mood across markets, is a system-level property: it cannot be recovered by studying any one country, any one linkage, or any one estimator on its own. The eight analyses reported below are therefore complementary lenses on one system, moving from its descriptive state to its connectedness, causal contagion, topology, and, finally, the relationship between structural position and systemic role.
The analysis yields three findings previewed here. Return spillovers are led by the Euro-area core, whereas sentiment-shock contagion, though concentrated, survives multiple-testing correction for twelve of 114 tested pairs, with Japan as the dominant source. A small set of economies occupies structurally central positions while one economy remains topologically peripheral, marking the boundary of the thresholded system. The centrality diagnostic, interpreted as exploratory because it rests on 13 economies, provides no robust evidence that threshold-based centrality predicts VAR-based net spillover roles. The remainder of the paper proceeds as follows.
Section 2 reviews the literature, develops the theoretical framework, and states the hypotheses.
Section 3 describes the data and empirical strategy.
Section 4 reports the results.
Section 5 discusses them, draws policy implications, and notes limitations.
Section 6 concludes.
5. Discussion
This study set out to map how consumer-sentiment shocks propagate across national financial markets and to ask whether the economies that sit at the center of the system are the ones that transmit those shocks. Three findings stand out. The system is densely connected, with total connectedness above 80%; sentiment-shock contagion, once corrected for multiple testing, is concentrated rather than broad-based, surviving for twelve of 114 tested pairs led by Japan as the dominant source; and, contrary to a common assumption, an economy’s structural centrality bears no relationship to its net transmission role. Each finding speaks to a distinct strand of prior work.
The high level of connectedness aligns with evidence that crises and integration have tightened cross-market linkages over the past two decades [
34,
71,
72]. The Euro-area core, comprising Italy, Spain, Germany, and France, emerges as the dominant net transmitter of return spillovers, echoing connectedness studies that place continental European markets at the center of regional risk dynamics [
33,
73]. Türkiye’s near-isolation, which holds at every network threshold, is best read not as weak membership but as a system boundary. In open-systems terms, the boundary is where coupling with the environment breaks down, and Türkiye’s distinct monetary regime, higher inflation, and currency dynamics over the sample place it outside the dependency structure that binds the advanced-economy core [
23,
48,
60]. Treating the isolated node as a boundary rather than an outlier clarifies that the system under study is the integrated advanced-market core, with Türkiye marking its edge. This boundary claim rests on the full-sample thresholded correlation network and should be read with that scope in mind; it describes structural position, not transmission capacity. The sub-period connectedness results, where Türkiye emerges among the leading transmitters after 2022, are not a contradiction of that claim but an illustration of the same H3 finding: an economy can sit outside the dense correlation core while still generating measurable forecast-error variance in other markets, because structural position and dynamic transmission are distinct dimensions of the system. This regional differentiation echoes broader evidence that financial relationships are not uniform across regions and sectors but are conditioned by structural context, so that a single pooled estimate can obscure where the real heterogeneity lies [
9].
The contagion results sharpen rather than simply confirm prior findings. At nominal levels, sentiment shocks predict volatility in several network-connected pairs, supporting the view that mood is mobile and economically consequential [
22,
25,
74]. After Benjamini-Hochberg false-discovery-rate correction, however, only the Japan-to-United States link remains statistically robust. This narrows the claim from broad contagion to a specific directional channel. One reading is temporal and systemic: Japanese sentiment is observed before U.S. market adjustment in the monthly cycle, so it can operate as an early signal rather than a universal driver. In socio-technical terms, the result is a feedback loop through the information channel of an open system, where the timing of information flow, rather than the size or centrality of an economy, determines the observed leading role [
48,
49]. The interpretation is consistent with broader financial-contagion evidence and rational-expectations models in which information revealed in one market updates beliefs in others [
75,
76,
77], but the corrected evidence requires a conservative conclusion: sentiment-shock contagion is detectable in this sample, yet it is sparse rather than pervasive.
In terms of consumer behavior and macromarketing, the FDR-robust Japan-to-United States link suggests that consumer psychology can operate as a cross-border signal rather than only a domestic demand indicator. Although the corrected evidence does not support a pervasive contagion map, it shows that the direction and timing of global consumer sentiment may still matter for market monitoring when behavioral shocks originate in an earlier-closing market and are incorporated later elsewhere.
The panel estimates add a further caution. The neighbor-weighted sentiment shock is negative and statistically significant in the baseline specification (−0.0083,
p < 0.001) and remains negative and significant once month fixed effects absorb common global shocks (−0.0092,
p < 0.001;
Appendix Table A1). The economy’s own sentiment shock remains insignificant in both specifications. These results support a stabilization or buffering interpretation: connectivity to neighboring markets is associated with lower, not higher, subsequent volatility once own-market dynamics are accounted for. A robust-yet-fragile theory offers a plausible account of this pattern, whereby connectivity dampens ordinary disturbances while remaining a channel for amplification during tail events [
37,
45,
46]; the present panel estimates support the dampening side of that mechanism as an empirical finding, though the tail-event side remains outside the scope of a linear panel specification.
The most consequential finding is the absence of any link between network centrality and net spillover role, which the robustness analysis shows to hold at every threshold. This directly challenges the intuitive equation of centrality with systemic importance and supports formal results showing that systemic risk need not increase with connectedness [
46,
47]. Italy transmits the most while ranking only mid-table in centrality; Germany is the most central node yet a moderate transmitter. The two properties, structural position and transmission capacity, behave as separate dimensions. A socio-technical reading explains why. Centrality, measured from return co-movement, captures embeddedness in the technical subsystem of price co-movement. In contrast, transmission of a sentiment shock travels through the social and informational subsystem of expectations and coordination. Because an open system’s behavior is emergent, the channel that carries a disturbance need not be the channel that records co-movement so that a market can be densely embedded yet rarely originate stress [
49,
50]. This distinction matters for the network-based risk literature, which has often used centrality as a proxy for systemic importance [
38,
39]. The evidence here suggests that proxies can mislead and that directional spillover and centrality should be measured separately rather than treated as interchangeable [
44].
Three theoretical implications follow. First, behavioral asset pricing and contagion theory combine naturally when sentiment is treated as the origin of a shock and the network as its conduit; the framework accommodates both the generation and the propagation of disturbances. Second, the separation of centrality from transmission implies that complex-systems descriptions of financial integration need at least two structural dimensions, not one: a market can be deeply embedded yet rarely originate systemic stress or be peripheral yet capable of transmitting it under the right conditions. Third, the socio-technical reading contributes a vocabulary that fits these patterns better than a purely structural one. System boundaries explain the isolated node, feedback loops through the information channel explain the leading role of earlier-closing markets, and the divergence between centrality and net transmission role illustrates that structural position does not by itself determine systemic behavior. Framing interconnected markets as an open socio-technical system, rather than a static graph, turns three otherwise puzzling findings into coherent features of one system [
49,
57,
59].
5.1. Policy Implications
The findings carry concrete guidance for the institutions that monitor cross-border financial stability. Because transmission role and centrality diverge, macroprudential authorities and central banks should not rank systemic importance by connectedness alone. A monitoring framework that watches only the most central markets would have overlooked Italy, the strongest net transmitter in the sample. Supervisory dashboards should therefore track directional spillover measures alongside centrality, updating both as the network evolves [
10,
33]. Because this comparison is estimated over the full sample rather than in real time, it should inform how a monitoring framework is designed rather than serve as a live monitoring signal itself.
The FDR-robust transmission network, in which Japan is the dominant source across twelve surviving directed links, suggests a structural sequencing pattern that could inform, but should not itself be operationalized as, a real-time early-warning system, since the underlying network is estimated over the full sample rather than updated live. Monitoring desks at bodies such as the European Central Bank and the Bank for International Settlements should treat confidence movements in earlier-closing markets as candidate leading indicators rather than as automatic contagion signals, prioritizing only those links that survive statistical correction. For an emerging market such as Türkiye, evidence of near-isolation implies that contagion from the advanced-economy core is a secondary concern relative to domestic drivers; supervisory attention there is better directed toward local vulnerabilities than toward imported sentiment shocks.
These findings also speak to macromarketing and global consumer behavior. Because transmission capacity does not mechanically follow raw connectedness, global consumer sentiment should be treated as heterogeneous rather than as a homogeneous wave. For analysts, the practical implication is to track directional sentiment-transmission nodes alongside structurally dense financial hubs; in this sample, the corrected evidence points most clearly to the Japan-to-United States channel rather than to a broad Asian-to-Western pattern.
Finally, because the neighbor-shock coefficient is robust to a standard fixed-effects check, supervisors may reasonably treat the negative correlation between neighbor sentiment and volatility as consistent with a stabilizing mechanism under ordinary conditions; the more cautious inference concerns generalization, since this stabilizing pattern is estimated over the full sample and its behavior during acute tail episodes, documented elsewhere in this study, may differ and is better addressed with dedicated contingency tools [
37]. The practical priority, in order, is to measure directional transmission directly, to sequence monitoring by market-opening time, and to calibrate intervention thresholds to distinguish normal-time co-movement from crisis-time amplification.
5.2. Limitations and Suggestions for Future Research
Several limitations bound the present findings. The sample covers thirteen advanced economies, a size dictated by the strict requirement that a harmonized monthly confidence series be jointly available with equity data across the full window. While this protects measurement consistency, it constrains the cross-sectional dimension relative to studies that pool larger but less comparable panels [
73]. The same data-availability rule excludes Canada, an economy that would otherwise be an obvious member of the advanced-economy panel, because no consistent monthly consumer-confidence series is published for it over the full window. This exclusion narrows the generalizability of the findings to economies with harmonized monthly sentiment reporting, and it means the North American leg of the system is represented only through the United States. Extending the panel to economies with different survey infrastructures, once comparable series become available, would test whether the centrality-transmission divergence documented here also holds outside this specific sample. The dependency network is built from return correlations above a fixed threshold; alternative edge definitions, such as tail dependence or quantile connectedness, could reveal linkages that linear correlations miss [
32,
39].
The sentiment shock is identified through a parsimonious autoregressive filter, which isolates the unexpected component but does not separate demand-side from information-side innovations. Richer identification using structural or sign restrictions would refine the behavioral interpretation. Finally, the monthly frequency cannot capture the within-month dynamics through which sentiment may travel fastest.
Three directions follow. First, future work could extend the framework to a larger and more heterogeneous set of economies, including emerging markets, to test whether the centrality-transmission divergence generalizes beyond advanced markets [
47]. The sub-period evidence here shows that transmission roles shift across regimes, so a wider panel could establish whether the divergence is a general law or a feature of this core. Second, higher-frequency data and intraday sequencing would allow a direct test of the conjecture that Asian sentiment leads Western volatility through the market-opening cycle, moving the feedback-loop interpretation from inference to measurement [
76]. Third, a multilayer socio-technical network that separates a return layer, a volatility layer, and a sentiment layer could clarify whether the divergence between centrality and transmission arises within each layer or from their interaction, giving the social and technical subsystems distinct representations [
50,
56,
78]. Future studies could also use graph neural networks and graph-attention architectures to model nonlinear propagation across these layers more flexibly [
74,
79,
80,
81,
82,
83,
84]. Each of these would address an open question left unresolved by the present design.
6. Conclusions
This study mapped the cross-border propagation of consumer-sentiment shocks across 13 advanced economies and asked how structural centrality and systemic transmission relate. The system is densely connected in returns; sentiment-shock contagion, once corrected for multiple testing, is sparse rather than pervasive; and the small-sample centrality diagnostic shows no robust evidence that the most central markets are necessarily the strongest propagators. The central message is that systemic importance should be read through at least two faces: being well connected and being a source of transmission, and the two need not coincide in a given empirical system.
The contribution is to bring a behavioral origin and a network lens together within a systems-thinking frame, showing that mood travels through a structured socio-technical system in ways that standard linear spillover measures and centrality proxies do not fully capture. Treating the markets as one open system, bounded by its environment and governed by emergent feedback rather than as a collection of separate series, is what makes the divergence between connectedness and transmission visible in the first place. For analysts and supervisors, the practical lesson is to measure who transmits separately from who is connected and to treat the FDR-robust sentiment-transmission network, anchored by Japan across seven of the twelve surviving links, as a structural feature of the system whose negative association with recipient-market volatility is consistent with a stabilizing rather than destabilizing transmission channel. Recognizing that connectedness and transmission are distinct dimensions reframes how systemic contagion should be monitored and leaves a clear agenda for richer data, finer identification, and broader sampling.