1. Introduction
Logistics has become a pivotal support for economic growth [
1]. Nowadays, the development of advanced technologies largely changed the processes of logistics, making logistics systems more complicated in practice than ever [
2]. This poses the challenges of effectively operating logistics under the current digitalization era [
3], which makes it more difficult for practitioners to manage logistics activities [
4]. To meet the market requirements, students majoring in logistics management need not only to grasp the disciplinary knowledge, but also to properly apply them into the practices of logistics operations [
5]. This drives the changes in higher education and promotes the industry–university collaboration education.
In China, the logistics talent training and education have transformed to be more practice-oriented. For example, in 2023, the national smart logistics industry–education integration community was established to link logistics education more tightly to the industrial practices (see:
https://zhijiao.eol.cn/detail/2023/10/16/1697446523_9342.html, accessed on 2 July 2025). Also, some universities developed industry–university collaboration courses and projects. For example, Hubei University of Economics collaborated with the Kingdee company to develop a business operations course to teach students digital management systems (see:
https://zcb.hbue.edu.cn/dc/ac/c8152a318636/page.htm, accessed on 2 July 2025), which covers manufacturing, operations, and overall management practices. It can be seen that industry–university collaboration education has become a popular mode for higher education in logistics and relevant disciplines.
Although this education mode attracts the attention of logistics educators, the learning outcomes of such mode may not be easily guaranteed. Compared to the traditionally taught courses in higher education, the industry–university collaboration courses can differ in many aspects, such as curriculums, delivery approaches, instructors, and evaluation approaches [
6,
7]. These differences could not only amplify the difficulty in course design, but also make it difficult for students to adapt, thereby reducing the learning outcomes. Therefore, it is important to investigate the influential factors that enhance the learning outcomes of industry–university collaboration courses.
However, although the current literature covers different aspects of industry–university collaboration (e.g., [
8,
9]), there are few publications in logistics management discipline investigating the influential factors of learning outcomes of industry–university collaboration courses, with even fewer studies providing the actionable advice for learning outcome enhancement from a logistics educator perspective. As the discipline of logistics management has its own uniqueness, and as its knowledge and practices change rapidly due to the market environments, lacking in deep analysis on how good learning outcomes can be achieved in industry–university collaboration courses will slow down the quality improvement of logistics higher education.
Therefore, to fill the gap of the literature and to pave the way to enhance course quality, this study aims to solve the following research questions: What are the factors that can influence the learning outcomes of the industry–university collaboration courses and what are their relative importance? To answer the questions, a case study based on a logistics industry–university collaboration course in a Chinese university was conducted, and mixed methods including qualitative exploration and quantitative modeling using IVPF numbers as well as WASPAS were applied.
This study can have the following contributions:
From the academic perspective, this study identified the 15 factors that can influence the learning outcomes of logistics industry–university collaboration courses, providing a theoretical framework for future research in education quality assessment. Also, this study linked IVPN-WASPAS to rank the relative importance of different factors, confirming its methodological values in logistics educational studies and providing new analytical tools for relevant fields. Compared with the previous literature related to industry–university collaboration courses in logistics management, this study can contribute to the theoretical basis as well as methodological support for studies in this topic.
From the practical perspective, this study can inform the course designers, lecturers and tutors, as well as students who take this type of course about how the courses can be better prepared and implemented. The “life-cycle” approach of the course delivery that this study advocates can give educators information about how good outcomes of industry–university collaboration courses in logistics discipline can be achieved. This can therefore contribute to the fruitful practice-related teaching and learning in higher education and eventually enable logistics management graduates greater career competitiveness.
This study has six sections. After the introduction, the second section thoroughly reviews the literature relevant to this study. The third section introduces the methods used to explore the research questions, followed by the fourth section presenting the results. The fifth section provides the discussion of the results, and the study is concluded by implications, limitations, and future directions.
3. Materials and Methods
This study aims to explore the influential factors of the learning outcomes of industry–university collaboration courses in logistics management. To achieve this, this study conducted a case study using mixed research methods. A practice-oriented logistics management course is selected as the case course of this study. In the rest of this section, the case background is presented first, followed by an explanation of the specific methods adopted.
3.1. Case Background
The case course deployed in this study is a course collaborated between a university and logistics companies, including a port company and an express company. Students taking this course are in their second year of university study, and they need to participate in different daily operations of companies as interns for several weeks. Companies will appoint experienced employees as students’ tutors to teach them basic knowledge about how logistics companies operate. After the completion of the internship, students are asked to identify the operational process and possible problems of the logistics companies and write course reports to solve them by applying their discipline knowledge. The academic performance will be evaluated by simultaneously considering their performance in the company as well as in the reports. Through this, students can understand the basic operations and policies of logistics companies, enhancing their ability of applying discipline knowledge in practice.
The reason why this course is selected as the case is justified by its representativeness. In contrast to other courses which are taken in the classroom, this course gives the students a chance to work in companies, and the students can not only receive the teaching from university lecturers, but also obtain guidance from the industrial tutors. Also, as the course requires students to stay in the company for several weeks rather than one or two days, the students can have enough time to gain thorough experience of logistics practices. This makes them have a deep understanding about how learning outcomes of industry–university collaboration courses in logistics management discipline can be improved, which can give our study rich information to investigate.
3.2. Methodology
To thoroughly identify the relevant factors and investigate their relative importance, the methodological flows in
Figure 1 were deployed in our case study.
Figure 1 indicated that this study consists of two main components, namely, qualitative exploration and quantitative modeling. For the qualitative exploration, the study focused on identifying relevant influential factors from students’ feedback. To achieve this, students were invited to provide course feedback after course completion, and three authors conducted qualitative coding to analyze the content and generate the relevant factors. After that, the quantitative modeling was applied to compare the relative importance of the coded factors. The IVPF-WASPAS method was adopted due to its advantage in capturing rich information from decision makers and in result robustness [
28]. The questionnaire was circulated to students for their opinions of the relative importance of different factors, which was then analyzed by IVPF-WASPAS. The factor rank was derived and the result robustness was examined by sensitivity analysis. The following two sections provide the details of the methodology.
3.2.1. Qualitative Exploration
The study started with the qualitative exploration, and the first step was to collect the students’ feedback. After the completion of the industry–university collaboration course, we asked the students to share their course feedback. To more effectively collect the influential factors of the course outcomes, we asked the students to provide the feedback for the following open question: What kind of factor(s) do you think will influence the outcomes of your industry–university collaboration course before/during/after the course? The question considered the temporal changes in the courses to help students better organize their ideas and clarify different factors. The reason why the three stages (i.e., before/during/after the course) were differentiated in qualitative feedback is largely inspired by Gagné’s theory on the conditions of learning [
29]. The well-known Nine Events of Instruction model provided by Gagné [
30] can enable good cognitive processing and essentially can be justifiable to suggest the importance of factors in pre-class (e.g., gaining attention, informing the learner of the objective, or stimulating recall of prerequisite learning), during-class (e.g., presenting the stimulus material, providing learning guidance, or eliciting the performance), and post-class (e.g., providing feedback, assessing the performance, enhancing retention and transfer). Therefore, underpinned by the well-developed theory, we asked students to provide feedback on learning outcome factors by considering different stages of the courses to help them build a more organized logic to express their experience.
After collecting the feedback, three authors conducted qualitative analysis to code the relevant influential factors of the course outcomes. A rigorous content analysis process was adopted as follows. First, three authors coded the feedback separately, generating potential factor codes. Second, three authors met to unify their codes and identify the ones that they cannot achieve an agreement. Finally, the authors thoroughly discussed the identified codes that had not reached an agreement, and eventually achieved an agreement by modifying the codes. The rigorous coding process ensures the validity of the factor generation steps.
3.2.2. Quantitative Modeling
After the completion of the qualitative exploration, we developed quantitative models to quantify the relative importance of the factors. Specifically, IVPF-WASPAS was adopted for this study. Compared to other traditional MCDM methods like AHP and TOPSIS, IVPF-WASPAS can bring the following superior advantages. First, the IVPF number can capture richer information from the participants’ linguistic articulation, where the degree of membership, non-membership, and indeterminacy for describing a specific object can be all expressed using IVPF numbers [
27,
31]. This therefore enables a more inclusive quantification of the participants’ response. Also, the analysis can benefit from the robustness of WASPAS compared to other methods, as the result is a weighted combination of the weighted sum and the weighted product which are two types of alternative evaluation [
32]. The following explains how this method is used.
To better introduce the method, the key definitions of the IVPF set are presented.
Definition 1. Suppose is an interval-valued fuzzy Pythagorean number (IVPFN) on a fixed set . It can be quantified as follows [
33]:
where ; . Based on the property of IVPFN, the following relationship holds: The degree of indeterminacy, can be determined directly: For simplicity, we denote IVPFN as .
Definition 2. For an IVPFN, its product and power operations with a real number are as follows [
31]:
Definition 3. For two IVPFNs, and , the summation and the product of them are as follows [
28]:
Definition 4. is the defuzzied value for , and it can be calculated as follows [
27]:
After defining IVPFN, the questionnaire for evaluating the importance of each factor using IVPFN was developed and circulated to the students. Specifically, the questionnaire listed the coded factors generated from the qualitative exploration steps. For each specific factor, students were asked the following question: How significantly do you think this factor will influence the outcome of the course you attended? For the answer of this question, based on the previous literature [
31], a seven-scale choice was adopted, ranging from certainly low significance to certainly high significance.
After collecting the questionnaire from the students, the judgments obtained from each student in the linguistic terms were then transformed into IVPFNs based on [
31], with the transformation relationship listed in
Table 2.
Based on the above transformation, the decision matrix,
, can be formed as follows:
For the decision matrix,
is the number of factors, while
is the number of valid responses collected from questionnaires. The
is the element of
with
and
. According to the previous literature, to conduct WASPAS, the decision matrix needs to be normalized. The normalized matrix,
, is formed as follows:
where
, with
and
.
Based on the normalized matrix, the arithmetic weighted matrix
and power weighted matrix
are calculated separately. Here, this study assumes that each student filling the questionnaire has the same importance; therefore, an equal weight method is used in the calculation of
and
. As there are
valid results from students, the weight is essentially
. Suppose the element of
is
with
and
, and the element of
is
with
and
. Based on Equations (5) and (6), the relationships are as follows:
Based on the above relationship, the WASPAS can be derived by using the following steps [
32]. The weighted sum value of each factor is defined as
with
, while the weighted product value of each factor is defined as
with
. The following relationships are derived from
and
, respectively, as follows:
Based on the weighted sum and product values of each factor, the WASPAS value of each factor is notated as
with
and can be calculated as follows:
The factors are then ranked by their importance measured by the defuzzied value of
using Equation (9). The
here is defined as the weight of
and is the WASPAS parameter, indicating the relative importance of
. The α is defined in the range between 0 and 1 [
32]. In the initial calculation, the
is set equal to 0.5 [
32,
34]. After that, a sensitivity analysis is performed to examine the result robustness to the different values of
.
5. Discussion
Based on the results of the IVPF-WASPAS model as well as the sensitivity analysis, it can be identified that the most important factors for the outcomes of the logistics industry–university collaboration course are factors 8 and 7, followed by factors 3, 10, and 14. Therefore, this study will focus on these factors and discuss the approaches to enhance the learning outcomes.
First, factor 8 ranks as the most important element based on the students’ questionnaire. This means that the working environment of the course is important for the learning outcome. This is consistent with the previous literature that suggested the environment comforts can directly influence the learning outcomes, and appropriate learning and teaching environments should be created for the learners [
37]. From the literature, the results as to why this factor is valued most by the students can be reasonably inferred as that it is probably a good working environment that can help students quickly adapt to the new norms of their study. Therefore, the course developers need to prioritize the development of good working environments for the students. To achieve this, staff from the university need to work with the managers from the companies to create a good physical environment, such as good dormitory and workplace, and a good team atmosphere, such as friendly tutoring and good team allocations.
Second, factor 7 which concerns the students’ own ability is also an important element for successful course learning. This is not surprising and has been witnessed in the previous literature for logistics management education (e.g., [
10]). For this industry–university collaboration course, it simulates how logistics companies really operate in practice; students are in essence asked to behave like the normal employees of logistics companies so that they can finish the tasks allocated. To achieve this, multiple abilities, not just the learning ability in the classroom, should be equipped. As suggested by [
10], these important abilities for students in logistics management major can possibly be grasped by the efforts of the instructors and the students. This may give the course developers the hint that, to make students benefit more from the course, they should purposefully cultivate the students’ different abilities to work under pressure, manage time, solve problems, communicate with team members, etc. before the course by giving students mixed practices, instead of expecting students to grasp the important abilities by themselves.
In addition, factor 3 ranks in the third place, meaning that students should be self-motivated to obtain better learning outcomes in this course. Such experience from students is suggested by the previous literature (e.g., [
36]). This may be due to the fact that this course is practice-oriented, in contrast to the traditionally taught courses in classrooms in the logistics discipline. The taught courses are usually delivered by a lecturer who will set the clear objectives for the students. Therefore, even though the students have no specific aims in the classroom, they can simply follow the lecturer. This may inform course developers that to make students have better outcomes of learning this course, they need to provide students with the experience and skills to set and make appropriate course objectives, even before the beginning of the course.
Factor 10 also reveals that students are the centers of obtaining the good learning outcomes. They can benefit more if they take the work seriously, instead of overlooking or ignoring it. This is consistent with the previous literature (e.g., [
10]). However, ignorance of the work can possibly happen, due to the fact that the approach in which this course is delivered is largely different from the traditionally taught courses. The students could have the sense that the course is not formal enough, and thus put fewer efforts in it. Therefore, to achieve a good learning outcome, the tutors from the companies and the lecturers from the university should both emphasize the importance of the course for students.
Finally, factor 14 indicated that to enhance the learning outcomes, the after-course performance evaluation should be fair and transparent. On the one hand, this may be due to the fact that if the evaluations are not fully fair or inclusive, it can demotivate the students and make them lose interest in the course. Therefore, they may not put an effort in summarizing the experiences and knowledge learnt from the course. On the other hand, as suggested by the previous literature (e.g., [
42]), if the standards and rules of marking and performance evaluation are not clear and transparent enough, it is difficult for the students to identify their weakness, and thus the direction to work on, hindering their way of continuous improvement.
To sum up, it can be seen that in all stages of the course (i.e., before/during/after the course), there are important factors that need to be considered by the course developers, lecturers, and tutors. This means the course should be delivered by a “life-cycle” approach to cover all periods of the study. As suggested above, it can be reasonably argued that this insight is essentially consistent with the ideas of Gagné’s theory on conditions of learning [
29], informing course designers and instructors to collaborate with industrial practitioners to develop activities in all stages of the courses to improve the learning outcomes, instead of just focusing on a single stage. Also, under such a thought, practitioners for industry–university collaboration courses in logistics management can benefit from using Gagné’s Nine Events of Instruction model [
29,
30] in course design.
6. Conclusions
In this study, the factors influencing the learning outcomes of industry–university collaboration courses in logistics management discipline were investigated. The study adopted a mixed method. First, the qualitative explorations were conducted, identifying 15 factors that can determine the course learning outcomes across the periods before/during/after the course. After that, the novel modeling approach was built by IVPF-WASPAS to rank the factors by their relative importance. The study found that the most important factors are appropriate work environments as well as the students’ own ability, followed by the students’ attitudes and learning objectives, students’ seriousness to work, and students’ continuous learning and application after the course. The study revealed that all periods of the course (i.e., before/during/after the course) are important for outcome improvement. Therefore, this study advocates that the course designers and lecturers should follow a life-cycle style to prepare and implement the course, instead of only focusing on the teaching during the course.
This study can provide an academic contribution from the following perspectives. First, this study identified the influential factors for industry–university collaboration courses in logistics management discipline, providing a theoretical basis for future studies to develop the course evaluation index system in logistics management and other relevant disciplines. Also, this work creatively applied the IVPF-WASPAS method in the logistics education field, confirming the method’s potential in management educational studies. This can largely enrich the methodological tools for educational analysis in logistics and other management fields. Finally, this study adopted a temporal view to analyze the influencing factors of course outcomes, covering the pre-, during, and post-course stages. The case study in this paper confirmed the value of such analytical view, and it can support the current logistics educational studies to better design assessments for education quality.
Practically speaking, this study can inform different practitioners and improve the learning and studying quality. For course designers, this study may shed light on the importance of life-cycle course design and preparation, as well as inspire the designers about opportunities to better arrange course activities and scheduling. For lecturers and tutors of the courses, this study can inform them about how students in this type of courses should be taught, evaluated, and motivated to enhance their learning outcomes. The findings of this study can call for different teaching modes compared with the traditional classroom courses. Also, the students can benefit from the findings by developing the important abilities identified in this study. Apart from the educators and students, our results can also inform the different stakeholders in logistics industry sector. For example, the managers in logistics companies or manufacturing companies can possibly benefit from our findings to adjust their training programs in the companies, make human resource management policies, and develop instruction courses for early career logistician. Also, our paper sheds light on how the industry–university collaboration projects can be conducted, informing managers to more appropriately collaborate with educational institutes to achieve fruitful outcomes.
Although this study has academic and practical contributions, we acknowledge that there are still limitations. First, this study was conducted in China. Therefore, the results may be different from other countries due to different structures and policies in higher education systems [
6]. In addition, the market differences across countries may lead to the change in our results, as logistics needs across markets can differ. This can lead to the difference in logistics student training and the design of industry–university collaboration courses in higher education institutes. From a disciplinary perspective, as this study only considered the logistics management field, the generalization of the results may be only limited to the relevant field, such as business administration or operations management, but not necessarily valid in the engineering discipline. Methodologically speaking, as the qualitative nature of the IVPN-WASPAS method [
27], there could be subjectivity in the fuzzy modeling, causing potential judgmental bias in the results. In addition, we only considered the most widely used operations of IVPN-WASPAS without comparing advanced model extensions. As both IVPN and WASPAS can have multiple extensions, such as the modifications on aggregation operations [
44] and defuzzification and scoring [
44,
45], it can be argued that the extension might bring potential changes to the results.
Therefore, there could be several interesting future directions to explore. First, the future studies can consider extending the research contexts by considering different countries, multiple disciplines, and various industry–university collaboration modes when studying course outcome factors. Also, as we only applied subjective data (i.e., student feedback and questionnaire responses), future research can supplement our study by using some objective data, such as students’ test scores or report performance to validate our findings. Empirical and statistical methods may need to be considered for use, such as regression and structural equation modeling. By applying them, future studies can be expected to triangulate the findings in this study. Also, future research can extend the IVPN-WASPAS method by developing new analytical tools for logistics education, such as using other IVPN operations [
44,
45] or altering IVPN by other types of fuzzy numbers like intuitionistic fuzzy numbers [
46]. To achieve this, different types of fuzzy numbers can be integrated into the linguistic transformation process, and different types of operations can be applied for aggregation. Future research can compare how different types of fuzzy numbers and operations can support the identification of the factors and examine the robustness of the results under these modifications.