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Journal: Systems, 2025
Volume: 13
Number: 528

Article: Strategic Interaction Between Brands and KOLs in Live-Streaming E-Commerce: An Evolutionary Game Analysis Using Prospect Theory
Authors: by Shizhe Shao, Yonggang Wang, Zheng Li, Luxin Li, Xiuping Shi, Hao Liu and Ziyu Gao
Link: https://www.mdpi.com/2079-8954/13/7/528

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