This section reviews theoretical frameworks and empirical evidence exploring the relationship between banking competition and efficiency. It outlines four key hypotheses such as the QLH, SCPH, ESH, and BSH that offer competing explanations for how market power influences efficiency. Conflicting empirical findings are synthesized, highlighting studies supporting both negative (QLH/SCPH) and positive (BSH/ESH) associations between competition and efficiency. Building on this debate, hypotheses are formulated to test whether Pakistan’s banking sector aligns with theories linking market power to efficiency gains or whether efficiency drives market power. The discussion sets the stage for analyzing these dynamics in a specific emerging market context.
2.1. Theoretical Relationship Between Banking Competition and Efficiency
There are four broadly recognized hypotheses that can be explored to illustrate the theoretical linkage between competition and efficiency. Firstly, the QLH introduced by Hicks [
30] asserts that, if competition is minimal, businesses have more control over the industry, and management becomes less energized to decrease costs in the pursuit of more profits. As a result of this negligent administration, businesses that occupy a larger share of the industry are less inclined to optimize their profits and, thus, are less efficient. For instance, higher credit revenues and lower deposit costs counteract potential cost increases; this could make banking managers less incentivized to augment efficiency as opposed to a competitive industry. Nonetheless, fostering competition may alleviate this problem, and this will push banking executives to improve their efficiency.
Secondly, the SCPH proposed by Bain [
42] stresses that the activities and performance of businesses are influenced by the industry dynamics and higher market power (i.e., concentration) in their respective industries. If there is less competition or high concentration in an industry, businesses might be less efficient since they have greater leverage over the industry and are less likely to be driven out of business. Thus, in accordance with the SCPH, businesses competing within a highly concentrated industry are less likely to perform more efficiently.
Thirdly, in particular, Demsetz [
31] introduced the ESH and postulated a causal reversed nexus between competition and efficiency, or, in other words, competition deteriorates efficiency. The ESH opposed the implied conceptual perspective of the SCPH. The ESH perspective holds that performance is the primary driver of structure. In particular, when the industry share of more efficient businesses improves, the industry share of less efficient businesses declines, leading to a higher degree of concentration. If viewed from this standpoint, higher industry concentration would enable a more efficient banking sector. As a matter of fact, Goldberg and Rai [
43] also confirmed that more cost-efficient banks boost their business at the expense of their less cost-efficient opponents, resulting in a higher level of power within the industry. Thus, the ESH holds that low competition improves business efficiency. However, the SCPH, QLH, and ESH are not peculiar to the banking industry.
Fourthly, the BSH, which is more relevant to the banking sector, is based on the study of Pruteanu-Podpiera, Weill [
9], who posit that higher banking competition lowers CE due to data asymmetries. Credit data asymmetries may promote a banking specificity-type industry structure [
44]. Banking firms and policymakers are compelled to track clients and leverage economies of scale to mitigate data asymmetries. Banking firms may access client data at lower costs by cultivating long-term relationships. Strong competition within the banking industry might hinder the ability of bankers to retain long-term commercial relationships. For instance, if competition in the banking industry increases, it may induce clients to switch banks more often. Similarly, accomplishing economies of scale and serving clients for a shorter period could be more costly if the banking industry has more competitors for the same pool of clients, reducing economies of scale and raising operational costs; hence, higher competition undermines the CE of banking firms.
2.2. Empirical Relationship Between Banking Competition and Efficiency
The empirical paradox of the relationship between banking competition and efficiency is well observed in the scarce empirical literature, which mainly focuses on the banking systems of advanced economies. Fewer prior studies supported the QLH, while most of the others supported the BSH and ESH. For this reason, we organize the prior literature on the competition–efficiency nexus based on two paradoxical findings: (i) a positive association and (ii) a negative association.
The research carried out by the studies of [
2,
19,
21,
33,
34,
35,
36,
37] has shown that competition is negatively associated with efficiency, hence confirming the validity of the QLH or SCPH. From 1986 to 1989, Molyneux and Forbes [
37] analyzed the banking sector in Europe. In broad terms, the conclusions corroborate the SCPH, and their insights demonstrate that a higher concentration facilitates anti-competitive operations and networking, thus exerting a negative influence on banking performance. Berger and Hannan [
19] discovered an inverse relationship between the efficiency of the banks in the USA and the level of market concentration, which represents competition evaluated by the Herfindahl–Hirschman Index. They assert that less competition drives suboptimal managerial practices, which results in inefficiency. Similarly, Delis and Tsionas [
2] showed that the presence of market power (less competition) has negative impacts on the efficiency of the banks on the largest dataset in both the U.S. and EU. markets, thus verifying the validity of the QLH.
In estimating the influence of banking competition on CE ratings, Coccorese and Pellecchia [
34] pursued a two-step approach employing datasets on the Italian banking sector from 1992 to 2007. They controlled for additional factors and used the LI of market power to examine competition. According to the study’s results, the LI of market power and CE have a negative relationship, adding confidence to the QLH. Nonetheless, the degree of influence of market power on efficiency was not particularly striking. By examining the Spanish banking industry—which has been through major changes in recent years—banks with vastly different ownership structures and operating models [
35] examine the association between competition (or market power) and three separate efficiency measures (or technical cost and allocative). The results illustrate that this association varies with business competitiveness, efficiency indicator, and banking firm type, revealing that the QLH might be pertinent to a specific group of banks. Asongu and Odhiambo [
33] examined the competition–efficiency nexus in African banking using a sample of 162 banking entities from 42 economies between 2001 and 2011. Researchers used the LI in the loan market to assess competition and 2SLS in the second stage to investigate its impact on banking efficiency. The results broadly validated the QLH, although the sub-sample with a LI lower than the median propels it. From 2004 to 2016, Eggoh, Dannon [
36] examined the connection between market power and the cost-effectiveness of 63 West African Economic and Monetary Union banks. The findings substantiate the QLH by demonstrating that growing market power has a detrimental effect on banking efficiency. However, interestingly, nonlinear analysis articulates that this favorably affects banks’ CE above certain thresholds of market power, establishing the ESH. According to the findings of El Moussawi and Mansour [
21], CE had a negative relationship with competition (as measured by LI of market power)
3 in the MENA region from 1999 to 2018, supporting the QLH.
However, several prior studies from Europe [
7,
9,
11,
41], the USA [
17,
22], South Asia [
45,
46], Africa [
47], and worldwide [
3,
40] revealed a positive association between banking competition (i.e., high market power) and efficiency, justifying the BSH, ESH, or both. For instance, Weill [
7] examined the competition and CE relationship in 12 European banking industries between 1994 and 1999. They modeled banking competition by applying the Rosse–Panzar H-statistic. Unlike LI, the Rosse–Panzar H-statistic directly measures competition, and the results suggest that competition adversely affects CE. These findings support the ESH and BSH, which posit that lower competition, or in other words, high market power fosters higher efficiency.
In five EU economies, Casu and Girardone [
11] examined banking competition and the CE link. Banking CE was assessed using the SFA, DEA, and competition via the LI. A Granger causality test unraveled that market power positively influences CE. The reverse Granger causal relationship between banking CE and competitiveness is lower, which confirms the robustness of the BSH and provides weaker evidence for the ESH. Banking efficiency and competition association were studied for fifteen European Union economies between 1993 and 2002 by Maudos and De Guevara [
41], using the LI to estimate market power and stochastic frontier analysis for banking CE. The findings demonstrated that market power is positively associated with CE and nullified the QLH. The association between competition and CE in US commercial banking was shown by Koetter, Kolari [
17], using the QLH as a baseline claim. The study assessed U.S. commercial banking competition via the LI. The study’s results show that CE improves with market power (e.g., less competition), reject the practicality of a QLH, and favor the ESH and BSH. Likewise, Pruteanu-Podpiera, Weill [
9] investigated quarterly Czech bank time series data from 1994 to 2005 to assess how banking competition affects co-CE. The LI analyzed Czech bank loan competitiveness. A Granger causality test revealed that competition and CE have a negative association, refuting the QLH while backing the ESH and BSH.
Furthermore, recently, Yin [
3] focused on the association between banking competition and efficiency in 148 countries from 1995 to 2015. In contrast to the QLH and the support of the BSH, the analysis of banking competition using the LI of asset market power reveals that it enhances CE. Likewise, the findings of Bayeh, Bitar [
22] reveal that, between 2001 and 2019, the CE of US banks was positively affected by competition, as examined by the LI of market power in the deposit market, which coincides with the BSH. In addition, Duc-Nguyen, Mishra [
40] carried out research on banking systems in 24 emerging economies between 2004 and 2014 to investigate the association between competition and efficiency. Their findings reveal that market power generally promotes efficiency, thus reinforcing the BSH. Nevertheless, the effect of market power fluctuates significantly, and it is more obvious in countries featuring well-established banking systems, tighter capital thresholds, strong market oversight, a dearth of branch networks, and inadequate access to credit data.
The BSH states that weak competition characterized by higher market power in the banking industry is likely to result in CE. It suggests that lower competition, which is referred to as higher market power, in loan, deposit, as well as asset markets has a favorable effect on CE. However, the QLH posits that, in a less competitive financial market landscape, without pressure from other peers, the banks avoid cost-cutting and efficiency enhancement measures, which leads to high operational costs and lower efficiency. Firstly, Koetter, Kolari [
17] argued that banks focus on lowering interest rates or relaxing credit restrictions to tempt borrowers in a competitive loan market. This results in a high level of data asymmetry, whereby borrowers are likely to undervalue their degree of risk, thus resulting in elevated inefficiency levels and loan defaults for banks [
21]. However, the BSH argues that high market power in the loan market gives banks the flexibility to set higher interest rates, which helps mitigate the data asymmetry and imposes rigorous lending standards [
9]. This results in lower loan defaults and enhanced risk control, eventually leading to a reduction in operating costs and an improvement in CE [
41]. Contrarily, the lack of pressure to bring down costs in banks results in higher administrative expenses and interest charges in the loan market. Innovation and process improvements, which are vital for the accurate pricing of loans, are broadly overlooked, and, thus, based on the QLH, less competition (i.e., high market power) adversely influences the efficiency [
33].
Secondly, intense competition in the deposit market pushes banks to provide inflated interest rates or costly marketing endeavors, thus reducing their interest revenue and overall profit margins. It may become even more challenging and costly for banks to manage liquidity when deposit volumes are subject to seasonal variations. Yet, following BSH high market power in the deposit market brings stability and a high level of predictability in terms of financing sources. As a result, banks might be positioned to reduce costs by enhancing their liquidity control along with favorable interest rate deals, thus improving their overall CE [
22]. On the other hand, based on the QLH, reduced competition (i.e., high market power) drives banks to offer less interest to depositors in the deposit market, along with higher operational costs [
35] borne by poor returns to depositors, as opposed to investing in customer service or technology, which leads to lower CE.
Thirdly, in a highly competitive asset market, banks interact with the demand from clients for rapid short-term returns, which might lead them to focus on projects with higher instantaneous return and, at the same time, might involve higher risks. This might lead to higher unpredictability and a higher probability of losses in the long run, which, in turn, might be reflected in the higher CE. However, the BSH contends that high market power in the asset market empowers banks to secure deals that are even more productive for procuring or monitoring assets by their preferable conditions and terms [
40]. This may lead to a rise in general asset return and enhance CE [
3]. However, the QLH argues that, as a result of low competition in the asset market, banks will not be driven to optimize their investment strategies, resulting in higher management fees and lower returns for their clients. Inadequate competition in the market poses inefficiencies and less innovation in investment and risk management strategies [
34,
36]. Thus, in light of this, we hypothesize as follows:
H1a. High market power in loan, deposit, and asset markets positively influences the cost-efficiency of Pakistan’s banking industry, supporting the BSH.
The ESH in the banking sector implies that the market power of banks determines the market structure, which is an outcome of the higher efficiency levels of specific types of banks. However, in essence, banks that exhibit higher efficiency levels, more effective governance, and robust cost-reduction strategies can capture more market power at the expense of their less efficient counterparts [
31,
43]. In this regard, the loan market’s efficient structure (ES) enables highly efficient banks to leverage their market power to benefit from economies of scale and scope. This results in reduced per-unit costs and a lower likelihood of loan defaults in contrast to less efficient peers [
9,
41], which leads to higher efficiency. Antithetically, high market power and market concentration following the SCPH would result in certain conduct by the firm, which would then affect its performance. Hence, banks in less competitive markets would depict complacency and operational slack with higher costs in contrast to firms in more competitive environments. Higher market power in the loan market would indicate less competitive pressure on the banks, which would, in turn, allow them to charge high loan rates and high margins without necessarily affecting the structure of operational efficiency [
23]. In other words, banks with high market power may not consequently be motivated to slash costs or increase efficiency since they can revert to the market power that they possess to be profitable [
39], whereas the ES in the deposit market gives highly efficient banks the power to pay lower deposit rates to savers and charge higher lending rates to borrowers, thereby enhancing their overall profitability and efficiency as opposed to their less efficient counterparts [
22]. In contrast, higher market power in the deposit market would mean less competitive pressure and would, in turn, accord the banks an opportunity to pay lower interest rates on deposits without the fear of losing customers to competitors [
23]. Consequently, this would lessen the competitive pressure on a bank to operate efficiently and cut expenses. Therefore, we expect banks to become complacent in deploying cost-saving measures or adopting efficiency-enhancing technologies. Thus, in accordance with the SCPH, non-competitive structures in the deposit market breed behaviors that adversely influence banks’ CE. Moreover, the banking industry’s ES in the asset market allows highly efficient banks to use their market power for asset portfolio diversification [
40], thereby decreasing overall risk, maximizing steady profits at the expense of less efficient rivals, and, thus, enhancing CE. Conversely, higher market power in the asset market would indicate that banks obtain more significant pricing and share control over financial assets. The better position is related to less competitive pressure to be efficiently operated since banks with immense market power will remain profitable regardless of the level of costs, although through high margins [
37]. Therefore, the banks do not have pressure to have urgency in streamlining the operations or making investments in technologies that enhance efficiency, which results in higher operational costs. The operational slack and inefficiency implications of that are broadly harmonious with the SCPH, which suggests that a less competitive market structure fosters conduct counterproductive to CE. In light of this, we hypothesize the following:
H1b. High-efficient banks capture higher market power in loan, deposit, and asset markets at the expense of low-efficient counterparts, which positively influences the CE of Pakistan’s banking industry, supporting the ESH.