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Journal: Systems, 2023
Volume: 11
Number: 471
471
Article: How Does Interactive Narrative Design Affect the Consumer Experience of Mobile Interactive Video Advertising?
Authors: by Chao Gu, Shuyuan Lin, Wei Wei, Chun Yang, Jiangjie Chen, Wei Miao, Jie Sun and Yingjie Zeng
Link: https://www.mdpi.com/2079-8954/11/9/471

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