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Examining the Effects of eWOM, Trust Inclination, and Information Adoption on Purchase Intentions in an Accelerated Digital Marketing Context

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Journal: Information, 2020
Volume: 11
Number: 545

Article: Can Narrative Advertisement and eWOM Influence Generation Z Purchase Intentions?
Authors: by , and
Link: https://www.mdpi.com/2078-2489/11/12/545

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