Unveiling the Interplay Between Religiosity, Faith-Based Tourism, and Social Attitudes: Examining Generation Z in a Postsecular Context
Abstract
1. Introduction
1.1. Religiosity and Religious Tourism in a Postsecular Era
1.2. Polish Context: Current Transformations in Religiosity
1.3. Generation Z—Digital Natives: Transforming Identity, Faith, and Travel Trends
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- Digital immersion: growing up in an always online environment, Generation Z is deeply embedded in social media and streaming platforms (Twenge et al. 2012), which raises concerns about self-awareness and mental well-being due to constant peer surveillance (Madden et al. 2013).
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- Historical imprint: shaped by major global events, including the 9/11 attacks, the 2007–2008 financial crisis, and the COVID-19 pandemic (Tapscott 2009; Turner 2015), which have influenced collective consciousness and risk perception.
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- Education and career anxiety: highly educated and pragmatic in career planning, yet increasingly worried about academic performance and job prospects (Adelantado-Renau et al. 2019).
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- Mental health vulnerability: more susceptible to anxiety, insomnia, and cognitive disorders, while also demonstrating greater awareness of these issues (Twenge et al. 2019), with a heightened sense of nostalgia potentially linked to digital media consumption and sociopolitical instability (Burrows 2022).
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- Progressive engagement and social responsibility: defined by a liberal outlook and active participation in cultural and identity debates (Coyette et al. 2015), Generation Z prioritizes environmental sustainability, ethical consumption (Puiu et al. 2022), and social justice movements focused on inequality and climate change (Tapscott 2009).
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- Declining religious affiliation but sustained spiritual openness: the least religiously affiliated generation, yet many embrace non-institutional beliefs, spirituality, and alternative religious expressions (Cox 2022; Manalang 2021). Globally, only 42% consider faith important, whereas 39% view it as irrelevant. Secularization trends are particularly prevalent in Europe (46%), Australasia (50%), and the United States (36%) (Hackett et al. 2018). Digitalization plays a central role in shaping young spiritual experiences, yet it remains underexplored. Social media platforms like YouTube, TikTok, and Instagram increasingly mediate spiritual engagement, providing access to traditional religious content and alternative practices (Campbell and Tsuria 2021). Importantly, these online practices do not remain confined to the digital realm but actively influence offline behaviors, including travel choices. Digital exposure to pilgrimage vlogs, influencer-led retreats, and online faith communities increasingly motivates Generation Z to engage in physical forms of religious and spiritual tourism, illustrating a reciprocal online–offline dynamic (Campbell and Tsuria 2021; Haddouche and Salomone 2018).
1.4. Generation Z as Spiritual and Religious Tourists: The Research Gap
- Define the characteristics and changes of religiosity components (believing, belonging, and behaving, using Davie’s 2006) analytical framework,
- Identify key attributes of religious and spiritual tourism participation
- Analyse social attitudes toward religiosity
- Examine interrelations between religiosity components, religious and spiritual tourism participation, and social attitudes
- Explore variations in these relationships across sociodemographic factors, within broader context of sociocultural shifts.
2. Results
2.1. Components of Religiosity and Temporal Change
2.2. Associations Between Sociodemographic Characteristics and Religious Components
2.3. Patterns and Determinants of Religious and Spiritual Tourism
2.4. Perception of the Visited Place
2.5. Motivations for Religious and Spiritual Tourism
2.6. Sociodemographic Correlates of Religious and Spiritual Tourism
2.7. Interdependencies of the Studied Attributes of Generation Z
2.7.1. Religiosity and Social Attitudes
2.7.2. Components of Religiosity and Religious and Spiritual Tourism
2.7.3. Religious and Spiritual Tourism and Social Attitudes
3. Discussion
3.1. Patterns of Religiosity Among Generation Z
3.2. Religiosity, National Identity, and Social Attitudes
3.3. From Institutionalized Religion to Individualized Spirituality
3.4. Religious Engagement, Tourism, and Social Attitudes: Institutional and Personalized Faith in Motion
3.5. Religious and Spiritual Tourism as a Postsecular Experience
3.6. Faith in the Digital Age: Generation Z, Religious Engagement, and Mobility
4. Materials and Methods
5. Conclusions
Supplementary Materials
Author Contributions
Funding
Institutional Review Board Statement
Informed Consent Statement
Data Availability Statement
Conflicts of Interest
References
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| Demographics | % |
|---|---|
| Religious affiliation | |
| Roman Catholicism | 78.8 |
| atheism/agnosticism/nonaffiliated | 13.5 |
| other/no response | 7.7 |
| Education | |
| primary | 26.1 |
| secondary | 42.0 |
| technical/professional | 7.8 |
| university | 22.5 |
| other | 0.8 |
| no response | 0.8 |
| Place of residence | |
| village | 32.2 |
| Small town (<10,000) | 9.2 |
| City (10,000–100,000) | 19.0 |
| City (100,000–500,000) | 8.6 |
| City (>500,000) | 30.2 |
| no response | 0.8 |
| Employment status | |
| pupil | 34.5 |
| student | 37.3 |
| employed | 23.5 |
| unemployed | 1.2 |
| homemaker | 1.0 |
| retired | 0.2 |
| other | 1.0 |
| no response | 1.3 |
| Economic status * | |
| higher income | 48.0 |
| lower income | 11.2 |
| no response | 40.8 |
| Component | Women (n = 291) | Men (n = 210) | ||||||
|---|---|---|---|---|---|---|---|---|
| M | SD | M | SD | U | Z | p | r | |
| a. belief in God/higher powers | 6.57 | 2.71 | 6.10 | 2.94 | 28,021.5 | −1.60 | 0.110 | 0.07 |
| b1. religious identity | 6.03 | 2.96 | 5.61 | 3.05 | 27,756.5 | −1.49 | 0.136 | 0.07 |
| b2. commitment to traditional religious values | 6.54 | 2.64 | 6.33 | 2.66 | 29,004.0 | −0.98 | 0.328 | 0.04 |
| c. participation in religious practices | 5.85 | 2.91 | 5.23 | 3.04 | 26,825.5 | −2.26 | 0.024 | 0.10 |
| Component | Education | Place of Residence | Sense of National Identity |
|---|---|---|---|
| a. belief in God/higher power | −0.04 | −0.15 ** | 0.30 *** |
| b1. religious identity | −0.05 | −0.10 * | 0.35 *** |
| b2. commitment to traditional religious values | −0.09 * | −0.16 *** | 0.33 *** |
| c. participation in religious practices | −0.13 ** | −0.16 *** | 0.33 *** |
| Component | Roman Catholics (n = 399) | Nonaffiliated (n = 69) | ||||||
|---|---|---|---|---|---|---|---|---|
| M | SD | M | SD | U | Z | p | r | |
| a. belief in God/higher power | 7.15 | 2.36 | 3.10 | 2.36 | 3519.5 | −9.99 | <0.001 | 0.46 |
| b1. religious identity | 6.68 | 2.62 | 2.06 | 1.62 | 2189.5 | −11.22 | <0.001 | 0.52 |
| b2. commitment to traditional religious values | 7.07 | 2.27 | 3.52 | 2.52 | 4418.5 | −9.12 | <0.001 | 0.42 |
| c. participation in religious practices | 6.38 | 2.62 | 2.06 | 1.54 | 2603.5 | −10.75 | <0.001 | 0.50 |
| Roman Catholics (n = 399) | Nonaffiliated (n = 69) | ||
|---|---|---|---|
| yes | 177 (44.4%) | 13 (18.8%) | χ2(2) = 16.29 |
| no | 210 (52.6%) | 54 (78.3%) | p < 0.001 |
| I don’t know | 12 (3.0%) | 2 (2.9%) | V = 0.19 |
| Primary | Secondary | Technical/Professional | University | ||
|---|---|---|---|---|---|
| yes | 8 (13.1%) | 34 (30.9%) | 9 (69.2%) | 18 (32.7%) | H(2) = 6.57 p = 0.037 |
| no | 43 (70.5%) | 71 (64.5%) | 4 (30.8%) | 34 (61.8%) | |
| I don’t know | 10 (16.4%) | 5 (4.5%) | 0 | 3 (5.5%) |
| Social Attitudes | a. Belief in God/Higher Power | b1. Religious Identity | b2. Commitment to Traditional Religious Values | c. Participation in Religious Practices |
|---|---|---|---|---|
| i. Faith and religious identity are not strongly correlated | −0.13 ** | −0.24 *** | −0.18 *** | −0.21 *** |
| ii. Faith does not require alignment with institutional practices | −0.05 | −0.14 ** | −0.09 * | −0.19 *** |
| iii. Personal beliefs and freedom of choice are central to religiosity | −0.16 *** | −0.21 *** | −0.15 *** | −0.17 *** |
| iv. My faith is a personal choice rather than a result of family upbringing | −0.15 *** | −0.19 *** | −0.23 *** | −0.21 *** |
| v. My faith has significantly declined in recent years | −0.43 *** | −0.43 *** | −0.23 *** | −0.42 *** |
| vi. Religious institutions must address moral and social issues publicly | 0.31 *** | 0.33 *** | 0.28 *** | 0.33 *** |
| vii. Religious institutions should also engage in political discourse | 0.16 *** | 0.21 *** | 0.13 ** | 0.22 *** |
| viii. Church involvement in public life strengthens faith and religious identity | 0.35 *** | 0.39 *** | 0.32 *** | 0.35 *** |
| ix. Church involvement strengthens national identity | 0.31 *** | 0.37 *** | 0.35 *** | 0.37 *** |
| x. Catholicism is central to Polish national identity | 0.46 *** | 0.48 *** | 0.43 *** | 0.42 *** |
| Religious Tourism | Spiritual Tourism | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Yes (n = 202) | No (n = 291) | Yes (n = 69) | No (n = 155) | |||||||||||||
| M | SD | M | SD | U | Z | p | r | M | SD | M | SD | U | Z | p | r | |
| a. belief in God/higher power | 7.40 | 2.60 | 5.59 | 2.79 | 18,305.5 | −7.18 | <0.001 | 0.32 | 7.83 | 2.41 | 5.70 | 2.88 | 2976.0 | −5.34 | <0.001 | 0.36 |
| b1. religious identity | 7.16 | 2.78 | 4.86 | 2.84 | 16,066.0 | −8.49 | <0.001 | 0.38 | 7.32 | 2.72 | 5.03 | 2.81 | 2844.5 | −5.45 | <0.001 | 0.37 |
| b2. commitment to traditional religious values | 7.27 | 2.39 | 5.81 | 2.72 | 20,040.5 | −6.06 | <0.001 | 0.27 | 7.22 | 2.42 | 6.09 | 2.73 | 3968.0 | −3.11 | 0.002 | 0.21 |
| c. participation in religious practices | 6.79 | 2.64 | 4.67 | 2.93 | 17,358.5 | −7.74 | <0.001 | 0.35 | 6.81 | 2.65 | 4.64 | 3.13 | 3303.0 | −4.61 | <0.001 | 0.31 |
| Religious Tourism | Spiritual Tourism | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Yes (n = 200) | No (n = 290) | Yes (n = 69) | No (n = 155) | |||||||||||||
| M | SD | M | SD | U | Z | p | r | M | SD | M | SD | U | Z | p | r | |
| i. Faith and religious identity are not strongly correlated | 3.19 | 1.16 | 3.50 | 1.17 | 24,930.5 | −2.72 | 0.006 | 0.12 | 3.39 | 1.11 | 3.51 | 1.14 | 4994.0 | −0.82 | 0.415 | 0.05 |
| ii. Faith does not require alignment with institutional practices | 3.37 | 1.26 | 3.54 | 1.32 | 26,619.0 | −1.59 | 0.112 | 0.07 | 3.48 | 1.18 | 3.67 | 1.23 | 4768.5 | −1.34 | 0.181 | 0.09 |
| iii. Personal beliefs and freedom of choice are central to religiosity | 3.63 | 1.21 | 4.09 | 1.15 | 22,026.5 | −4.76 | <0.001 | 0.22 | 3.75 | 1.21 | 4.11 | 1.03 | 4479.5 | −2.05 | 0.040 | 0.14 |
| iv. My faith is a personal choice rather than a result of family upbringing | 2.18 | 1.35 | 2.51 | 1.43 | 25,143.0 | −2.55 | 0.011 | 0.12 | 2.01 | 1.32 | 2.17 | 1.41 | 5064.5 | −0.68 | 0.496 | 0.05 |
| v. My faith has significantly declined in recent years | 2.31 | 1.48 | 3.01 | 1.51 | 20,957.0 | −5.29 | <0.001 | 0.24 | 2.09 | 1.42 | 3.28 | 1.53 | 3032.0 | −5.19 | <0.001 | 0.35 |
| vi. Religious institutions must address moral and social issues publicly | 3.33 | 1.33 | 2.44 | 1.32 | 18,585.0 | −6.92 | <0.001 | 0.31 | 2.99 | 1.43 | 2.90 | 1.33 | 5177.5 | −0.39 | 0.698 | 0.03 |
| vii. Religious institutions should also engage in political discourse | 2.48 | 1.33 | 2.05 | 1.27 | 23,385.5 | −3.77 | <0.001 | 0.17 | 2.25 | 1.22 | 1.85 | 1.20 | 4182.5 | −2.83 | 0.005 | 0.19 |
| viii. Church involvement in public life strengthens faith and religious identity | 3.06 | 1.26 | 2.38 | 1.22 | 20,361.5 | −5.70 | <0.001 | 0.26 | 2.75 | 1.33 | 2.68 | 1.27 | 5205.5 | −0.33 | 0.745 | 0.02 |
| ix. Church involvement strengthens national identity | 2.85 | 1.22 | 2.33 | 1.22 | 22,163.0 | −4.52 | <0.001 | 0.20 | 2.54 | 1.26 | 2.32 | 1.13 | 4863.5 | −1.12 | 0.263 | 0.07 |
| x. Catholicism is central to Polish national identity | 3.56 | 1.29 | 2.81 | 1.34 | 13,147.5 | −5.50 | <0.001 | 0.28 | 3.16 | 1.38 | 2.95 | 1.39 | 4901.5 | −1.02 | 0.308 | 0.07 |
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Liro, J.; Kubal-Czerwińska, M.; Pawłowska-Legwand, A.; Bilska-Wodecka, E.; Sołjan, I.; Meneghello, S.; Zielonka, A. Unveiling the Interplay Between Religiosity, Faith-Based Tourism, and Social Attitudes: Examining Generation Z in a Postsecular Context. Religions 2025, 16, 1325. https://doi.org/10.3390/rel16101325
Liro J, Kubal-Czerwińska M, Pawłowska-Legwand A, Bilska-Wodecka E, Sołjan I, Meneghello S, Zielonka A. Unveiling the Interplay Between Religiosity, Faith-Based Tourism, and Social Attitudes: Examining Generation Z in a Postsecular Context. Religions. 2025; 16(10):1325. https://doi.org/10.3390/rel16101325
Chicago/Turabian StyleLiro, Justyna, Magdalena Kubal-Czerwińska, Aneta Pawłowska-Legwand, Elżbieta Bilska-Wodecka, Izabela Sołjan, Sabrina Meneghello, and Anna Zielonka. 2025. "Unveiling the Interplay Between Religiosity, Faith-Based Tourism, and Social Attitudes: Examining Generation Z in a Postsecular Context" Religions 16, no. 10: 1325. https://doi.org/10.3390/rel16101325
APA StyleLiro, J., Kubal-Czerwińska, M., Pawłowska-Legwand, A., Bilska-Wodecka, E., Sołjan, I., Meneghello, S., & Zielonka, A. (2025). Unveiling the Interplay Between Religiosity, Faith-Based Tourism, and Social Attitudes: Examining Generation Z in a Postsecular Context. Religions, 16(10), 1325. https://doi.org/10.3390/rel16101325

