The Slovak Republic is a country of a deeply rooted Catholic religion and rich cultural, religious and craft tradition. The authors, in their own research, primarily focus on a group of pilgrims, believers, mostly Roman Catholic and Greek Catholic, who are inhabitants of the Slovak Republic (not necessarily the region in which the object of interest is located). The research is based on geographic and sociological selection. The authors define the research object as cultural and historical secular monuments—museums, castles, chateaux, and the like—located in the centre attractive for this group of tourists, that is to say, in places connected with pilgrimage sites, cathedrals, historically important objects from the point of view of religious belief in individual regions of the Slovak Republic. The aim of the authors is to provide the management of these objects with valuable recommendations reasonably justified by the result of their research, in the context of attracting the target group to visit a selected cultural object not directly related to the tourist activity of the target group, but located in the region of which the target group expresses a strong interest, solely for reasons of religious belief and pilgrimage. The primary research phase target of the authors was to solve the problem of the existence of a specific spectrum of common dominant motivation factors of pilgrimage tourist participation as a target group of exploration of activities and an offer of secular objects in the region (see Materials and Methods, H1). We analysed the results of our research through the SPSS program. We used the factor analysis method to extract the key motivation factors, and we have extracted key factors using principal component analysis and VARIMAX rotation in the right-angle system (rotated solution), clusters, assuming that each corresponds to one of the expected motivation factors. Detailed research conception and methodology as well as the results are described in the article.
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