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Open AccessArticle

Which Human Resources Are Important for Turning Agritourism Potential into Reality? SWOT Analysis in Rural Nepal

by Kumar Bhatta 1,*, Yasuo Ohe 2 and Adriano Ciani 3,†
1
Department of Food and Resource Economics, Chiba University, Chiba 271-8510, Japan
2
Department of Agribusiness Management, Tokyo University of Agriculture, Tokyo 156-8502, Japan
3
World Friendship Association of Rural Areas (AMAR-WFARA), Perugia 06125, Italy
*
Author to whom correspondence should be addressed.
Passed away at the end of April, 2020.
Agriculture 2020, 10(6), 197; https://doi.org/10.3390/agriculture10060197
Received: 13 April 2020 / Revised: 22 May 2020 / Accepted: 23 May 2020 / Published: 1 June 2020
(This article belongs to the Section Agricultural Economics, Policies and Rural Management)
Despite Nepal’s agritourism strategies for promoting agrarian villages, agritourism has not yet gained popularity. Based on two different surveys conducted in August 2017 and January 2019, we explore the agritourism development strategies and the agritourism potential for Phikuri village, an agrarian village in Nepal. Using a strengths, weaknesses, opportunities, and threats (SWOT) matrix, we explore four main strategies and 15 sub-strategies. The four main categories are as follows. A maxi-maxi strategy characterised by strengths and opportunities, a maxi-mini strategy characterised by strengths and threats, a mini-maxi strategy characterised by weaknesses and opportunities, and a mini-mini strategy characterised by threats and weaknesses. A quantified SWOT matrix of the estimated total value of the internal and external factor evaluation matrices reveals that Phikuri village has more strengths than weaknesses and more opportunities than threats. We statistically compare the opinions of three different groups, organised by gender, age, and occupation. The results reveal statistically significant differences in the opinions of men and women, younger and older generations, and public and private workers. This study also shows that women are critical for agritourism development, even in a male-dominated society. View Full-Text
Keywords: agritourism; developing country; human resources; role of women; SWOT strategies; Nepal agritourism; developing country; human resources; role of women; SWOT strategies; Nepal
MDPI and ACS Style

Bhatta, K.; Ohe, Y.; Ciani, A. Which Human Resources Are Important for Turning Agritourism Potential into Reality? SWOT Analysis in Rural Nepal. Agriculture 2020, 10, 197.

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