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Article

The Experience of VaccinarSinToscana Website and the Role of New Media in Promoting Vaccination

1
Department of Health Sciences, University of Florence, 50134 Florence, Italy
2
Medical Specialization School of Hygiene and Preventive Medicine, University of Florence, 50134 Florence, Italy
3
Nuovo Ospedale delle Apuane, North-West Tuscany LHU (Local Health Authorities), Viale Enrico Mattei, 21, 54100 Marina di Massa, Italy
*
Author to whom correspondence should be addressed.
Vaccines 2020, 8(4), 644; https://doi.org/10.3390/vaccines8040644
Received: 14 September 2020 / Revised: 5 October 2020 / Accepted: 29 October 2020 / Published: 3 November 2020
The Department of Health Sciences (University of Florence) developed a regional website “VaccinarSinToscana” in order to provide information on vaccines and communicate with the general population, as well as the healthcare community, at a regional and local level. The aim of this paper is to present the VaccinarSinToscana website framework and analyze the three-year activity of the website and the related social network account on Facebook in terms of dissemination and visibility. In the first three years since its launch, the VaccinarSinToscana portal has increased its visibility: the number of single users, visits and single web pages has grown exponentially. Our results also demonstrate how the Facebook account launch contributed enormously to the increase in the visibility of the website. The objective for the future of the VaccinarSinToscana portal is to grow further, in order to reach out to an even wider audience. View Full-Text
Keywords: vaccination; information; website; VaccinarSi; VaccinarSinToscana; new media; Italy vaccination; information; website; VaccinarSi; VaccinarSinToscana; new media; Italy
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MDPI and ACS Style

Boccalini, S.; Bonanni, P.; Chiesi, F.; Pisa, G.D.; Furlan, F.; Giammarco, B.; Zanella, B.; Mandò Tacconi, F.; Bechini, A. The Experience of VaccinarSinToscana Website and the Role of New Media in Promoting Vaccination. Vaccines 2020, 8, 644. https://doi.org/10.3390/vaccines8040644

AMA Style

Boccalini S, Bonanni P, Chiesi F, Pisa GD, Furlan F, Giammarco B, Zanella B, Mandò Tacconi F, Bechini A. The Experience of VaccinarSinToscana Website and the Role of New Media in Promoting Vaccination. Vaccines. 2020; 8(4):644. https://doi.org/10.3390/vaccines8040644

Chicago/Turabian Style

Boccalini, Sara, Paolo Bonanni, Fabrizio Chiesi, Giulia D. Pisa, Federica Furlan, Barbara Giammarco, Beatrice Zanella, Francesco Mandò Tacconi, and Angela Bechini. 2020. "The Experience of VaccinarSinToscana Website and the Role of New Media in Promoting Vaccination" Vaccines 8, no. 4: 644. https://doi.org/10.3390/vaccines8040644

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