Reference to its multiple medicinal properties was found in five of these papers, which highlighted its sympathomimetic and broncho-spasmolytic effects, with possible further actions as a stimulant, anti-obesity and appetite suppressant agent. The molecule is cited also as an antimicrobial with specific antifungal activity [
45], as a nasal decongestant [
47] and as an ingredient of dietary supplements [
48]. Other scholarly papers (a total of seven) made passing or limited reference to Octodrine, covering the chemical properties and analyses of several compounds including this one, or providing data on its antimicrobial effects only [
45,
46]. These are other scattered examples of relevant documentation, including an invention patent from 2012 [
49]. However, the lack of experimental randomized controlled trials (RCTs) and other interventional studies on humans has led to a complete absence of systematic reviews and meta-analytic studies related to use of Octodrine as a medicinal agent or food supplement. Two of the three papers found on PubMed were published in the
Journal of Pharmacology and Experimental Therapeutics in 1947 and 1951 respectively [
27,
30], while the third paper [
29] was published at the
Archives internationales de pharmacodynamie et de thérapie. Since the 1950s, there have been no other scholarly-published data specific for Octodrine in any peer-reviewed journal, neither observational nor experimental could be found on the entire web, including medical and paramedical databases, or unpublished literature. The substance remerged on the literature in 2017, when Cohen et al. published a study conducted on six different supplements: Game Day, Infrared, 2-Aminoisoheptane, Simply Skinny Pollen, Cannibal Ferox AMPed and Triple X. All these products disclosed on their label the words Octodrine, 2-amino-6-methylheptane and 6-methyl-2-heptanamine or listed the stimulant as if it were an extract of Aconitum kusnezoffii plant. Results showed that only one of them, Game Day, contained Octodrine, while the others contained different or banned stimulants [
50].
3.1.3. Bodybuilding Website, (Bio)Chemistry, Pharmaceutical Websites, Blogs and Online Fora
Body building websites provided a major source of data, especially in relation to the analysis of online trading platforms and fora discussing Octodrine and its effects. A multilingual approach used in this part of the study facilitated the characterisation of regional and national features of sport-stimulant markets.
No specific inclusion criteria were imposed upon the body-building websites, beyond demonstrating a mention of DMHA or synonym. All such instances were included in the evaluation.
The English-language domain was investigated with relevant results. No results were produced from searches in Arabic. Thousands of websites can be located using the Google search terms “Octodrine” and its synonyms [
56,
57,
58,
59]. Popular brand names include: Olympus Labs CONQU3R Unleashed, Total War, Simply Skinny Pollen, AdrenaCLENV2, Game Day, Cannibal Ferox Amped, Giant Sports Giant Rush [
57,
58,
59,
60,
61,
62,
63,
64,
65,
66]. By January 2018, 68 English- and 6 German-language online shops selling Octodrine were identified. The product is often advertised as the “next big thing” in bodybuilding environments and described as the “new MDAA” whose effects are “just right” for dietary supplement users and/or stimulant-enthusiasts as it can allegedly enhance focus, experience and performance. Many of these sites also provide detailed information around usage and dosage, alongside with warnings on risks and severe side effects of this emerging molecule [
56,
57,
58,
59]. Professional scientific or pharmaceutical sites regarding the chemistry characterization of this compound can be found on the web, as well as “amateur” websites, displaying more generic scientific information on this potentially dangerous substance [
67,
68]. Online stores are predominantly American or Australian domains that ship their products all over the world. Octodrine is presented as a DMAA-like stimulant and predominantly sold as a fat-burner product or pre-workout formula. Some websites also recommended it for intensive study sessions, positioning this molecule among the Nootropics; pharmaceuticals used to improve cognitive and executive function, memory and creativity in healthy individuals. Claims such as “It boosts dopamine and noradrenaline uptake, while slowing down reuptake just long enough for a solid workout or study session” are quite common [
58].
Usually Octodrine is sold in powder (e.g., Cannibal Ferox AMPed, Olympus Labs CONQU3R Unleashed, Game Day, Total War) as pre-workout or in capsules (Infrared, Simply Skinny Pollen) as fat burner, with prices ranging from 1.75 to 3.75 dollars per serving.
German online trading platforms focus customers’ attention on Octodrine with detailed feedback from the reviewers (estimation of taste, effects, “price-quality”) [
68] or vague offers of “fitness hardcore pre-workout booster for pumps and focus” [
69]. The trader for amazon.de mentions Octodrine as additives “Oct” in “Arginine AKG, Beta-Alanine, Citrullin Malate complex” and omits a description of its side-effects. Standard marketing technologies widely used by German traders are also employed, such as discounts, world-wide express-delivery and even “halal” certification.
In terms of the Russian-language results, the majority consisted of bodybuilding resources linked to 73 online shops delivering Octodrine to the Russian Federation, the Ukraine and 4 Central Asian countries. In contrast, fora did not indicate significant popularity among local athletes and were predominantly arranged within Russian social nets [
70,
71]. All identified Russian-language websites run their activity legally on the surface web, a fact explained by the absence of any law enforcement restrictions referring to DMHA and DMAA in Russia and Ukraine. The relative lesser popularity of these particular stimulants is no doubt influenced by the availability of much cheaper locally produced analogues. An imported stimulant complex with DMHA and DMAA (from the USA) costs 1.27 ± 0.19 USD per unit compared to a local analogue for 0.49 ± 0.23 USD per unit. The local online platforms offer more than 20 brands of Octodrine. The immense variety of trading names of this substances is attributable to continuous rebranding as attempts to overcome counterfeit production [
72]. By offering athletic stimulant complexes, Russian online shops strive to advertise DMHA and DMAA as the active components for the desirable results; less attention is paid to other substances such as vitamins, tyrosine, taurine and DMAE [
73,
74]. Trading and producing companies announced anti-inflammatory, anaesthetic, spasmolytic and anticonvulsant properties of Octodrine offering the “ideal” substance for “hard-core” training [
72]. The use of Octodrine as a weight loss product is rarely advertised (e.g., only 9 Russian-language online shops were identified). Fat burners containing Octodrine are typically sold at a higher price point: 1.3 USD per unit in contrast to the 0.5 USD for the pre-training complex. Taking into account the legality of DMHA and DMAA in Russian-language territories and the absence of relevant trading regulations, local online shops did not notify their customers to possible side and toxic effects of the stimulants. Some shops explicitly claim that Octodrine has no side effects and that is potential is the same as caffeine [
75]. For example, berserktakticalfarma.blogspot.com underlined the safety and high effectiveness of DMHA, emphasising that its potency is equal to 90% of DMAA [
76]. Only one of 73 identified online websites warned that Octodrine and DMAA can be detected and could possibly mislead sport competition testing and thus advised users to cease Octodrine beforehand [
74]. An additional online shop mentioned contraindications generally for stimulant complexes without specification on Octodrine [
77].
Discussions on fora include suggested dosages, combinations, duration of action, among others. According to such anecdotal evidence, a “safe dose” is considered to be around 1mg/kg of bodyweight up to 160 mg per day, while others recommend 100 mg of the synthetic DMHA isomer and 75 mg of the natural one to reach the “sweet spot.” In the Russian-language internet zone, the recommended dose of DMHA substantially differed between online shops (30 to 400 mg), as did the dosing schedule. For instance, the online retailer hulkfood.ru advised to take Octodrine for 45 days without stopping to gain significant desired stimulating effects before sporting competition [
78].
Users suggest an intake approximately 15–30 or 30–60 min prior to working out [
79,
80]. Alternatively, if used for its appetite suppressant properties, DMHA consumption was advised between meals and never in the evening as it might affect sleeping. According to users, 25 mg twice a day are enough to “keep one’s mind off food” [
81]. Experienced users shared their insights: “If used predominantly for its appetite suppressant properties, DMHA can be used during the day between meals. However, we recommend taking caution if using this ingredient late in the afternoon or early evening, as it has the potential to hinder your ability to sleep.”
DMHA effects will occur ~15 to 60 min after consumption. The substance demonstrates potency to heighten level of mental focus, increase energy and reduce appetite, as well as raise feelings of wellbeing. Bloggers described a three-phase effect for pre-work-out complexes containing DMHA: (1) stimulation, (2) post-stimulation side effect symptoms and (3) sleep disturbances. Octodrine is frequently advised as a substance intensifying the first two phases with no impact on sleep [
82]. Because of its stimulants effects, Octodrine has also been used outside fitness settings, including working environments as non-prescribed medication [
83,
84]. To boost athletic performance, it is sometimes ingested in combination with huperzine A, DMAE, n-acetyl tyrosine, alpha-gpc, noopept, phenotropil and picamilon to gain maximal focusing on training. Phenibut and ladasten strengthen the euphoric effects of Octodrine [
82].
Side effects such as mood swings, tremor, concentration deficiency, over-stimulation, energy crashes, anxiety, high blood pressure, dyspnoea, rapid heartbeat and heartburn have been reported 6–8 h after the initial onset of effects [
85,
86]. Some users also reported eyes twitching (blepharospasm), pulsing sinus area (carotid sinus), mood fluctuation, absent-mindedness; a rise in blood pressure, piloroerection and hyperthermia following ingestion of Octodrine (e.g., Anabolicminds.com, 2016; Project Bodybuilding, 2016; kandeleria.ru). There were only a limited number of indications for professional athletes: some websites suggest avoiding consumption for ethical considerations, or because it could be considered a violation of the WADA restrictions [
72,
86,
87].
Some fora provide information on abuse potential and possibility of dependency on Octodrine. Namely, users warned about withdrawal symptoms and growth of tolerance resulting from the short- and long-term use of the stimulant [
71,
82]. Experienced athletes recommend alternating 3-4 stimulant complexes each training day to overcome undesirable adaptation [
77].