Effect of a Taekwondo Academy’s Technology-Based Self-Service on Perceived Value and Intention to Use Continuously in the Interaction between Humans and Technology
Abstract
:1. Introduction
2. Literature Review
3. Materials and Methods
3.1. Data Collection
3.2. Measures
3.3. Validity and Reliability of the Measurement Tools
3.4. Statistical Analysis
4. Results
4.1. Normality of Data and Pearson’s Correlation Analysis
4.2. Effect of TBSS Characteristics of Taekwondo Academies on Perceived Value and Intention to Use Continuously
4.2.1. Effect of TBSS Characteristics of Taekwondo Academies on Perceived Value
4.2.2. Effect of TBSS Characteristics of Taekwondo Academies on the Intention to Use Continuously
4.2.3. Effect of Perceived Value of Taekwondo Academies on the Intention to Use Continuously
5. Discussion
6. Conclusions
Author Contributions
Funding
Institutional Review Board Statement
Informed Consent Statement
Data Availability Statement
Acknowledgments
Conflicts of Interest
References
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Variable | Category | n | Percentage (%) |
---|---|---|---|
Gender | Male | 163 | 86.7 |
Female | 25 | 13.3 | |
Age groups | 20 s | 46 | 24.5 |
30 s | 54 | 28.7 | |
40 s | 66 | 35.1 | |
Over 50 s | 22 | 11.7 | |
Usage period | Less than 1 year | 114 | 60.6 |
More than 1 year–Less than 3 years | 38 | 20.2 | |
More than 3 years–Less than 5 years | 10 | 5.3 | |
More than 5 years | 26 | 13.8 | |
TBSS Preferred by Taekwondo academies | Taekwon-friends | 52 | 27.7 |
Edu-family | 41 | 21.8 | |
Make-edu | 34 | 18.0 | |
Kizguard | 31 | 16.5 | |
Care-I | 22 | 11.7 | |
Others | 8 | 4.3 | |
Total | 188 | 100 |
Factors | Questions | β | SE | t | AVE | CR | |||||
---|---|---|---|---|---|---|---|---|---|---|---|
Enjoyment | I enjoy providing services through the TBSS system | 0.844 | - | - | 0.773 | 0.911 | |||||
I find it interesting to provide services through the TBSS system | 0.956 | 0.052 | 19.699 | ||||||||
I think providing services through the TBSS system is a new challenge | 0.831 | 0.057 | 15.159 | ||||||||
Usefulness | I think the overall performance of gym operation has improved through the TBSS system | 0.893 | - | - | 0.792 | 0.920 | |||||
I think it is possible to operate the gym smoothly through the TBSS system | 0.861 | 0.056 | 16.820 | ||||||||
I think the TBSS system is efficient for Taekwondo participants and their parents | 0.872 | 0.053 | 17.280 | ||||||||
Ease of use | I can easily participate in the operation of the gym using the TBSS system | 0.863 | - | - | 0.703 | 0.876 | |||||
I was effectively guided on how to use the TBSS system | 0.829 | 0.067 | 15.221 | ||||||||
I think the use of the TBSS system is generally easy | 0.811 | 0.063 | 14.633 | ||||||||
Reliability | I think the TBSS system accurately provides guidance on the services needed to operate the academy | 0.896 | - | - | 0.717 | 0.883 | |||||
I think the provision of services for the TBSS system is consistent | 0.858 | 0.055 | 16.445 | ||||||||
I think the TBSS system will work without a problem even if an unexpected situation occurs | 0.767 | 0.067 | 13.343 | ||||||||
Model Fit | X2 | df | p | X2/df | NFI | TLI | CFI | RMR | RMSEA | ||
147.156 | 47 | 0.000 | 3.13 | 0.937 | 0.938 | 0.956 | 0.031 | 0.097 |
Factors | Question | β | SE | t | AVE | CR | |||||
---|---|---|---|---|---|---|---|---|---|---|---|
Perceived value | I am happy when I provide services through the TBSS system | 0.836 | - | - | 0.742 | 0.963 | |||||
Using the TBSS system is fun | 0.817 | 0.045 | 22.028 | ||||||||
The use of the TBSS system is interesting | 0.771 | 0.054 | 17.912 | ||||||||
The cost of using a TBSS system is reasonable | 0.849 | 0.073 | 14.766 | ||||||||
Buying services from the TBSS system is a smart way of consumption | 0.861 | 0.063 | 15.115 | ||||||||
TBSS systems offer a variety of values at a low cost | 0.838 | 0.068 | 14.445 | ||||||||
TBSS systems effectively improve academy performance | 0.923 | 0.061 | 17.121 | ||||||||
TBSS systems contribute to gym performance and achievement | 0.912 | 0.065 | 16.749 | ||||||||
TBSS systems have various functions | 0.798 | 0.066 | 13.369 | ||||||||
Intention to use continuously | I will continue to use the TBSS system | 0.937 | - | - | |||||||
I will increase the frequency of use of the TBSS system | 0.942 | 0.040 | 25.641 | ||||||||
I plan to use the TBSS system more | 0.952 | 0.038 | 26.782 | ||||||||
Model Fit | X2 | df | p | X2/df | NFI | TLI | CFI | RMR | RMSEA | ||
119.558 | 48 | 0.000 | 2.491 | 0.959 | 0.966 | 0.975 | 0.021 | 0.089 |
Enjoyment | Usefulness | Ease of Use | Reliability | Perceived Values | Intention to Use Continuously | |
---|---|---|---|---|---|---|
1 | 1 | |||||
2 | 0.777 ** | 1 | ||||
3 | 0.809 ** | 0.863 ** | 1 | |||
4 | 0.764 ** | 0.796 ** | 0.843 ** | 1 | ||
5 | 0.829 ** | 0.855 ** | 0.853 ** | 0.862 ** | 1 | |
6 | 0.763 ** | 0.859 ** | 0.836 ** | 0.778 ** | 0.877 ** | 1 |
M | 3.65 | 3.82 | 3.69 | 3.63 | 3.65 | 3.60 |
SD | 0.96 | 0.85 | 0.89 | 0.87 | 0.81 | 0.86 |
Skewness | −0.29 | −0.46 | −0.37 | −0.91 | −0.15 | −0.10 |
Kurtosis | −0.26 | 0.43 | 0.10 | 0.05 | 0.43 | −0.20 |
B | SE | β | t | p | Collinearity Statistics | |||
---|---|---|---|---|---|---|---|---|
Tolerance | VIF | |||||||
Perceived value | (constant) | 0.276 | 0.111 | 2.490 | 0.014 | |||
Enjoyment | 0.211 | 0.044 | 0.250 | 4.811 | 0.000 | 0.307 | 3.252 | |
Usefulness | 0.281 | 0.058 | 0.294 | 4.862 | 0.000 | 0.228 | 4.388 | |
Ease of use | 0.089 | 0.064 | 0.098 | 1.407 | 0.161 | 0.171 | 5.863 | |
Reliability | 0.332 | 0.053 | 0.354 | 6.254 | 0.000 | 0.260 | 3.853 | |
Adjusted R2 = 0.844, F = 254.635 *** |
B | SE | β | t | p | Collinearity Statistics | |||
---|---|---|---|---|---|---|---|---|
Tolerance | VIF | |||||||
Intention to use continuously | (constant) | 0.135 | 0.145 | 0.933 | 0.352 | |||
Enjoyment | 0.109 | 0.058 | 0.118 | 1.902 | 0.059 | 0.307 | 0.3252 | |
Usefulness | 0.497 | 0.076 | 0.474 | 6.563 | 0.000 | 0.228 | 0.4388 | |
Ease of use | 0.236 | 0.083 | 0.237 | 2.839 | 0.005 | 0.171 | 5.863 | |
Reliability | 0.113 | 0.069 | 0.110 | 1.630 | 0.105 | 0.260 | 3.853 | |
Adjusted R2 = 0.777, F = 164.172 *** |
B | SE | β | t | p | Collinearity Statistics | ||
---|---|---|---|---|---|---|---|
Tolerance | VIF | ||||||
(constant) | 0.211 | 0.145 | 1.456 | 0.147 | |||
Perceived value | 0.960 | 0.039 | 0.877 | 24.840 | 0.000 | 1.000 | 1.000 |
Adjusted R2 = 0.767, F = 617.044 *** |
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Kim, D.-K.; Kim, N.-H.; Oh, C.-Y.; Jang, J.; Nho, H.; Park, S.-U. Effect of a Taekwondo Academy’s Technology-Based Self-Service on Perceived Value and Intention to Use Continuously in the Interaction between Humans and Technology. Appl. Sci. 2022, 12, 12420. https://doi.org/10.3390/app122312420
Kim D-K, Kim N-H, Oh C-Y, Jang J, Nho H, Park S-U. Effect of a Taekwondo Academy’s Technology-Based Self-Service on Perceived Value and Intention to Use Continuously in the Interaction between Humans and Technology. Applied Sciences. 2022; 12(23):12420. https://doi.org/10.3390/app122312420
Chicago/Turabian StyleKim, Dong-Kyu, Na-Hye Kim, Chae-Yun Oh, Jusun Jang, Hosung Nho, and Sung-Un Park. 2022. "Effect of a Taekwondo Academy’s Technology-Based Self-Service on Perceived Value and Intention to Use Continuously in the Interaction between Humans and Technology" Applied Sciences 12, no. 23: 12420. https://doi.org/10.3390/app122312420
APA StyleKim, D.-K., Kim, N.-H., Oh, C.-Y., Jang, J., Nho, H., & Park, S.-U. (2022). Effect of a Taekwondo Academy’s Technology-Based Self-Service on Perceived Value and Intention to Use Continuously in the Interaction between Humans and Technology. Applied Sciences, 12(23), 12420. https://doi.org/10.3390/app122312420