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Article

Emotional Effects Induced by the Application of a Cosmetic Product: A Real-Time Electrophysiological Evaluation

1
Centre d’Investigation Clinique Inserm CIC 1431, CHU Besançon, 25000 Besançon, France
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EA 481, Laboratory of Neurosciences, University of Burgundy Franche-Comté, 25000 Besançon, France
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Neuroimaging and Neurostimulation Department Neuraxess, CHU Besançon/University of Burgundy Franche-Comté, 25000 Besançon, France
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Research & Innovation—UID Excipients Seppic, 127 Chemin de la Poudrerie, CEDEX, 81105 Castres, France
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Department of Clinical Psychiatry, University Hospital of Besançon, 25000 Besançon, France
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FondaMental Foundation, 94000 Créteil, France
*
Author to whom correspondence should be addressed.
Academic Editor: Flavia Ravelli
Appl. Sci. 2021, 11(11), 4766; https://doi.org/10.3390/app11114766
Received: 27 April 2021 / Revised: 18 May 2021 / Accepted: 20 May 2021 / Published: 22 May 2021
(This article belongs to the Section Neurosciences)
Well-being is an essential concept in cosmetics, but its complexity makes it very difficult to measure. The goal of the present study was to use electroencephalography (EEG) to compare the emotions induced by the application of two cosmetic products, and to offer to the experimenter a real-time representation of the participants’ emotional state. Fifteen female subjects participated in a cross-over study. Two cosmetic products of similar consistency were compared and applied from the dominant hand to the non-dominant hand. During the application, the neural activity of each participant was recorded with EEG. We found that the most appreciated product was the one that induced emotions with the most positive valence and the higher arousal, as recorded by EEG. Moreover, the videos recorded of each participant allowed us to attest to the differences in emotion processing for each product in real-time. This exploratory study shows that EEG can be successfully used to assess the emotions induced by the application of a cosmetic product, and in real-time. This technique could be a useful adjunct to other methods of examining emotions, such as observational experiments, surveys, and questionnaires. View Full-Text
Keywords: emotions; EEG; cosmetics; Emotiv; artistic visualization; real-time representation emotions; EEG; cosmetics; Emotiv; artistic visualization; real-time representation
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MDPI and ACS Style

Gabriel, D.; Merat, E.; Jeudy, A.; Cambos, S.; Chabin, T.; Giustiniani, J.; Haffen, E. Emotional Effects Induced by the Application of a Cosmetic Product: A Real-Time Electrophysiological Evaluation. Appl. Sci. 2021, 11, 4766. https://doi.org/10.3390/app11114766

AMA Style

Gabriel D, Merat E, Jeudy A, Cambos S, Chabin T, Giustiniani J, Haffen E. Emotional Effects Induced by the Application of a Cosmetic Product: A Real-Time Electrophysiological Evaluation. Applied Sciences. 2021; 11(11):4766. https://doi.org/10.3390/app11114766

Chicago/Turabian Style

Gabriel, Damien, Emmanuelle Merat, Adeline Jeudy, Sophie Cambos, Thibault Chabin, Julie Giustiniani, and Emmanuel Haffen. 2021. "Emotional Effects Induced by the Application of a Cosmetic Product: A Real-Time Electrophysiological Evaluation" Applied Sciences 11, no. 11: 4766. https://doi.org/10.3390/app11114766

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