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Wine Experiences: A Review from a Multisensory Perspective

Department of Economics, Management and Business Law, University of Bari, 70124 Bari, Italy
School of Management, Universidad de los Andes, Bogotà 111711, Colombia
Department of Economics and Finance, University of Bari, 70124 Bari, Italy
Author to whom correspondence should be addressed.
Academic Editors: Guillaume Antalick, Lorena Butinar, Melita Sternad Lemut and Christian Philipp
Appl. Sci. 2021, 11(10), 4488;
Received: 21 April 2021 / Revised: 10 May 2021 / Accepted: 12 May 2021 / Published: 14 May 2021
(This article belongs to the Special Issue New Frontiers in Wine Sciences)
The existing multisensory literature suggests that the combination of the different human senses in a controlled fashion during food/drink experiences can provide more enjoyment to consumers. The present research reviews recent literature relating multisensory perception with wine experiences, focusing on the interaction of the five basic senses (taste, smell, vision, touch, and sound). This is mostly being assessed from a perceptual and behavioral consumer perspective. Here, the authors report different ways in which such interactions across these senses can affect the way a wine is experienced, prior to, during, and even after tasting. The authors finish this literature review by providing some insights in the context of wine and food pairing, while also generally reflecting on potential future work. These insights may be inspirational for a diverse group of organizations working with wine. Based on such multisensory approaches, it may be possible to bring unforeseen sensations to the different wine experiences, while at the same time stressing particular sensory and/or emotional attributes. View Full-Text
Keywords: consumer research; food pairing; multisensory; perception; wine consumer research; food pairing; multisensory; perception; wine
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MDPI and ACS Style

Campo, R.; Reinoso-Carvalho, F.; Rosato, P. Wine Experiences: A Review from a Multisensory Perspective. Appl. Sci. 2021, 11, 4488.

AMA Style

Campo R, Reinoso-Carvalho F, Rosato P. Wine Experiences: A Review from a Multisensory Perspective. Applied Sciences. 2021; 11(10):4488.

Chicago/Turabian Style

Campo, Raffaele, Felipe Reinoso-Carvalho, and Pierfelice Rosato. 2021. "Wine Experiences: A Review from a Multisensory Perspective" Applied Sciences 11, no. 10: 4488.

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