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Adm. Sci. 2018, 8(3), 44; https://doi.org/10.3390/admsci8030044

Role of Employer Branding Dimensions on Employee Retention: Evidence from Educational Sector

Department of Leadership and Management Studies, National Defence University, Islamabad 44000, Pakistan
These authors contributed equally to this work.
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Received: 10 June 2018 / Revised: 27 July 2018 / Accepted: 2 August 2018 / Published: 14 August 2018
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Abstract

Owing to a “War for Talent” every organization is struggling for the best employer status. Thus, attracting, recruiting and retaining talented human capital is the primary focus of every organization. In this regard the aim of the present study is to answer the most frequent and recently asked question of what value(s) organization focus on the retention of their workforce? In so doing, Social Learning Theory and Reciprocity Theory were used as a theoretical background; to further proceed with the study, data was purposively collected from 204 respondents from educational institutes of Pakistan. Findings of the study revealed that development value has a substantial relationship with employee retention. Since, development of new knowledge and skills results in the improvement of one’s present job. Furthermore, limitations and implications of the study are discussed. View Full-Text
Keywords: employer branding; employee retention; education sector; development value employer branding; employee retention; education sector; development value
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This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (CC BY 4.0).
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Hadi, N.U.; Ahmed, S. Role of Employer Branding Dimensions on Employee Retention: Evidence from Educational Sector. Adm. Sci. 2018, 8, 44.

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