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Journal: Adm. Sci., 2024
Volume: 14
Number: 343
Article:
The Role of Relationship Marketing and Brand Love Among Banking Consumers in an Emerging Market Context
Authors:
by
Jose Alberto Panduro-Ramirez, Miguel Angel Gallegos-Reyes, Miluska Villar-Guevara, Elizabeth Emperatriz GarcÃa-Salirrosas and Israel Fernández-Mallma
Link:
https://www.mdpi.com/2076-3387/14/12/343
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