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Journal: Adm. Sci., 2024
Volume: 14
Number: 323
Article:
Assessing the Effectiveness of Tourism Promotional Videos: Creativity, Emotional Impact, Perceived Quality, and Attitude Towards the Destination
Authors:
by
Francisco Dias and Alexandra Meira Lavaredas
Link:
https://www.mdpi.com/2076-3387/14/12/323
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