1. Introduction
Entrepreneurship development is an important topic in the socio-economic development discourse today owing to its perceived contribution to advancing the United Nations’ Sustainable Development Goals (SDGs) (
Agu 2021;
Surana et al. 2020). Scholars believe that entrepreneurship is critical for job creation, economic growth, and poverty eradication and that it should be promoted at the local, national, and international levels (
Lukeš et al. 2019;
Schwab and Sala-i-Martin 2014;
Wagner et al. 2021). The present study focuses on the collective impact of entrepreneurial self-identity and entrepreneurial self-efficacy on college students’ long-term objectives of starting their businesses. Previous research investigated the effects of these factors separately, prompting
Ceresia and Mendola (
2020) to call for additional research to investigate the combined influence of these factors. The evidence for this relationship is inconclusive, and it is important to determine whether entrepreneurial self-identity and self-efficacy are better predictors of entrepreneurial intentions when studied either separately or together. This work can provide new insights into this previously unexplored research area. For practice, the study addresses the need for credible empirical evidence to support policies aimed at encouraging the advancement of entrepreneurship.
Furthermore, some studies question the inclusion of self-identity as a predictor of behavioural intentions in addition to the variables captured in established frameworks such as the theory of planned behaviour, arguing that aspects of self-identity are already represented in the attitude variable (
Sparks and Shepherd 1992;
Sparks and Guthrie 1998). Others argue that self-identity is not a reliable predictor of any type of behavioural intention, because it is a result of past behaviour and thus cannot predict it (
Rise et al. 2010;
Sparks 2000;
Eagly and Chaiken 1993). As a counterargument, it is claimed that while the concepts of attitude and self-identity are similar, they serve different purposes in determining actions, with attitude serving as an instrumental variable and self-identity serving self-verification purposes (
Biddle et al. 1985;
Stets and Burke 2000). Considering this, self-identity is regarded as a legitimate autonomous predictor of behavioural intentions, and it is investigated as such in this study.
In addition to theorising entrepreneurial self-identity as a predictor of entrepreneurial goal intention due to its role in self-affirmation (
Leitch and Harrison 2016), the present study contends that individuals’ prior entrepreneurial experience and entrepreneurial self-identity intervene in the effects of entrepreneurial self-efficacy on entrepreneurial intentions. Self-efficacy, a concept borrowed from Bandura’s social cognitive theory, refers to a person’s belief in their ability to complete a task and has been widely used to understand career choice and decision making (
Arghode et al. 2021); thus, it is relevant to this study. Even though numerous studies have validated self-efficacy as a direct predictor of people’s entrepreneurial intentions (
Gorgievski et al. 2018;
Hockerts 2017;
Ip et al. 2017;
Malebana and Swanepoel 2015;
Santos and Liguori 2020), alternative mechanisms underlying the relationship between the two variables are still unknown. Taking this into account, the study contends that the greater the individuals’ confidence in their ability to perform entrepreneurial tasks is, the greater the likelihood of developing an identity is, which leads to entrepreneurial career intentions.
The study is conceptualised using
Stryker’s (
1968) identity theory and
Lent et al.’s (
2002) Social Cognitive Career Theory. According to the identity theory, entrepreneurial self-identity is assumed to be a generally consistent and unique set of features that make up parts of the self and which comprise ways in which individuals identify with the diverse functions that they routinely play in today’s highly diversified society (
Stryker and Burke 2000). Pursuing one’s self-identity entails discovering one’s interests, passions, and values, including making a career choice. The Social Cognitive Career Theory, on the other hand, seeks to explain, among other things, how career choices are made. The theory is built on three components: goals, self-efficacy beliefs, and outcome expectations. According to the Social Cognitive Career Theory, people are likely to take an interest in, plan to follow, and excel at tasks wherein they hold strong self-efficacy beliefs if they also possess the required abilities.
Due to Zimbabwe’s distinct socioeconomic situation, which is marked by a high rate of graduate unemployment and poverty, the study focuses on students in vocational education in the country. Since 2000, Zimbabwe has experienced sustained de-industrialisation, high rates of youth unemployment, and economic hardship (
Kanyenze et al. 2017;
Shonhe 2019). Therefore, college graduates who are unable to find traditional employment options have the choice of looking for entrepreneurial opportunities or moving to other nations in search for employment that suits their skill sets (
Crush et al. 2015). It cannot be overstated how important it is to understand the factors that influence students’ intentions to engage in such activities, especially considering the pressing need to provide youth in economies under stress with the skills necessary to initiate business enterprises. The main research question is, therefore, stated as follows:
“How are entrepreneurial self-efficacy, entrepreneurial self-identity, and entrepreneurial goal intentions of students at Zimbabwean vocational education institutions related, and how does gender influence this association?”
The rest of the paper is organized as follows: The first section provides a summary of the theories and literature on the variables under consideration. Following that is an explanation of the research methodology used to answer the research questions. In the fourth section, the research data are analysed to determine the suitability of the measurement and structural models. The implications for practice are then discussed, as well as how the findings relate to previous research. The paper concludes by discussing the study’s limitations and future research directions.
3. Research Methodology
3.1. Population and Sampling
Using positivist philosophy and quantitative research methodologies, this study examined how self-efficacy and entrepreneurial self-identity, moderated by previous experiences, affected students’ intentions of pursuing entrepreneurial goals in Zimbabwe. It was founded on an examination of cross-sectional data obtained from a sample of undergraduate students chosen from different areas of study enrolled full-time at technical and vocational education and training (TVET) institutions in Zimbabwe. These institutions are mandated by the government of Zimbabwe to provide practically oriented education and produce vocationally ready graduates. Of importance, they provide compulsory entrepreneurship education classes to all enrolled students.
A convenient sample of 505 respondents was given questionnaires by 3 trained research assistants. Respondents were selected from various departments based on their willingness to participate in the survey voluntarily. The questionnaires were distributed by the research assistants at the end of lectures. The respondents were asked to complete the questionnaires and either hand them back to the research assistants soon after or complete the questionnaires at a convenient time and deposit them in boxes placed at designated points at the different institutions. Data were collected between May and July of 2019. Before being asked to complete the questionnaires, potential participants from the target population were informed of the purpose of the study, their rights as research participants, and the confidentiality of their contributions. Individuals had to be enrolled as undergraduate college students and be taking or have completed the required entrepreneurial skill development course to be eligible. The researcher obtained the voluntary consent of respondents.
There were only 297 questionnaires completed and returned. However, 262 of these were deemed suitable for further evaluation. As a result, 51.9% per cent of people responded. Of the final sample of 262, the majority (52.3 per cent, n = 137) were female, aged between 21 and 30 (72.6 per cent, n = 188), single (79.4 per cent, n = 216), had only a high school certificate as their highest educational achievement (79.4 per cent, n = 208), studied engineering (48.1 per cent, n = 126), and had some prior entrepreneurial experience (53.4 per cent, n = 140).
3.2. Measurement Instrument
The data collection questionnaire was divided into four sections, A to D, each with a series of closed-ended questions. Respondents chose one of the options provided for each survey item. Section A asked about the respondent’s gender, age, course of study, highest qualification obtained, entrepreneurial experience, and knowledge on a nominal and ordinal scale. Sections B–D used a five-point Likert scale to assess entrepreneurial self-identity, entrepreneurial self-efficacy, and entrepreneurial goal intentions. The scale points for entrepreneurial self-identity and goal intentions ranged from 1 (strongly disagree) to 5 (strongly agree). For entrepreneurial self-efficacy, the scale points ranged from 1 (very ineffective) to 5 (very effective).
Entrepreneurial self-identity was measured using
Liñán and Fernandez-Serrano’s (
2018) three-item scale, which required respondents to indicate the extent to which they agreed that the following activities reflected their identity: “Inventing new solutions to problems”, “To be a founder of a business”, and “To make companies grow and develop”.
Entrepreneurial self-efficacy was measured using the five items designed by
Liñán et al. (
2016), which required respondents to indicate how effectively they were able to perform the following activities: “To define my business idea and the strategy of a new company”, “To maintain the process of creating a new company under control”, “To negotiate and maintain favourable relationships with potential investors and banks”, “To recognize opportunities in the market for new products and/or services”, “To connect with key people to obtain capital to create a new company’, and “To start a new company”.
Entrepreneurial goal intentions were measured using
Liñán and Chen’s (
2009) six-item scale, which included the following: “It is very likely that I will start a venture one day”, “I am willing to make every effort to become an entrepreneur”, “I have serious doubts whether I will ever start a venture”, “I am determined to start a venture in the future”, and “My professional objective is to be an entrepreneur”. The scales’ validity and reliability are described in the section of this paper that deals with the measurement model.
3.3. Statistical Procedure
The data were analysed using structural equation modelling partial least squares. The analysis was carried out using Smart PLS 4 software. A researcher can use partial least squares structural equation modelling to test predictive models by integrating latent and observable variables (
Garson 2016). The procedure assesses the measurement and structural validity of a conceptual model. As a result, the analysis focuses on the validity and reliability of latent variables, as well as the statistical significance and strength of the latent variables’ direct and indirect relationships.
3.4. Common Method Bias
Herman’s one-factor method was used in the study to measure the likelihood of common method bias. Using this procedure, all the indicator items for the three latent variables were fixed into one factor in the exploratory factor analysis. The components explained 35.1 per cent of the variance in the single factor, according to the evaluation. This result confirmed the absence of common method variance, because the variance explained was less than 50%.
3.5. Control Variables
The control variables included respondents’ gender, marital status, age group, the field of study, the highest qualification attained, and entrepreneurship experience. The demographic variables’ predictive effects on the entrepreneurship intentions variable were not statistically significant.
5. Discussion of Findings
The study focused on the influence of entrepreneurial self-efficacy and entrepreneurial self-identity on the entrepreneurial goal intentions of higher-education students exposed to entrepreneurship education. There is limited research on the collective influence of the predictor variables on the outcome variable. Our research examined both the direct and indirect effects of entrepreneurial self-efficacy on entrepreneurial intentions, emphasising the mediating role of entrepreneurial self-identity and the moderating influence of prior entrepreneurial experience. The study contributes to theory by investigating these understudied relationships, which researchers have rarely investigated in a single study.
Not all the hypothesised relationships were statistically significant. Only entrepreneurial self-identity, followed by entrepreneurial self-efficacy, had statistically significant influences on entrepreneurial intentions. Furthermore, the mediation effect of entrepreneurial self-identity on the effect of entrepreneurial self-efficacy on entrepreneurial intentions was positive. However, the proposed moderation effects of prior experience on the relationships among entrepreneurial self-efficacy, entrepreneurial intentions, and entrepreneurial self-identity were not statistically significant.
The finding that entrepreneurial self-efficacy is a positive predictor of entrepreneurial intentions is consistent with previous research (
Drnovšek et al. 2010;
Laguna 2013;
Santos and Liguori 2020) and emphasises the importance of entrepreneurial self-efficacy in shaping entrepreneurship intentions. This lends credence to the Social Cognitive Career Theory’s claim that people are more likely to take an interest in, plan to follow, and excel at tasks in which they have strong self-efficacy.
The finding that entrepreneurship self-identity had the strongest influence on entrepreneurial intentions is intriguing, given that some scholars (
Sparks 2000;
Eagly and Chaiken 1993) downplay the individual influence of this factor. This finding supports those of
Liñán et al. (
2018) and
Obschonka et al. (
2015) and portrays self-identity as a key factor in the emergence of behaviour-related outcomes that policymakers and other key stakeholders in entrepreneurship must consider when devising measures to support future entrepreneurs. That entrepreneurial self-identity was a significant mediator of the effects of entrepreneurial self-efficacy on entrepreneurial intentions is consistent with the findings of
Ndofirepi (
2021), whose study confirmed the interventional role of entrepreneurial self-identity in the influence of a set of a personal-level and situational variables on entrepreneurial intentions.
The study found no statistically significant differences in the pattern of relationships among entrepreneurial self-efficacy, entrepreneurial self-identity, and entrepreneurial goal intentions between male and female respondents. However, because the findings are based on the perspectives of 262 respondents recruited through non-probability sampling, they may not be representative of the target population (full-time technical college students in Zimbabwe) and should be interpreted with caution.
The study’s findings have important implications for future practice, particularly in terms of increasing youth interest in entrepreneurship careers. To increase the number of active entrepreneurs and start-up businesses, stakeholders involved in entrepreneurship support must include measures that activate target groups’ self-efficacy and self-identity. For example, entrepreneurship education content at higher-education institutions should be designed to emphasise entrepreneurial competencies to boost students’ self-belief in their ability to conduct entrepreneurship-related tasks. The competencies addressed should include those specific to entrepreneurship as well as those that are general to the business domain, allowing aspiring entrepreneurs to believe in their ability to succeed.
This study’s findings also provide evidence for policymakers who decide what should be done to support entrepreneurship. Given that entrepreneurial self-identity can be formed during one’s formative years, educational institutions at all levels should design educational curricula and establish institutional philosophies that support the entrepreneurship agenda and emphasise the desirability of entrepreneurship as a career. Because the literature indicates that the new venture creation stage is critical to identity formation, entrepreneurship education and training programmes should place a greater emphasis on course content that is related to this stage of the entrepreneurship process. Business idea generation and business plan preparation are two examples of course elements that may resonate with entrepreneurial identity formation.
6. Limitations and Areas for Further Research
Regardless of its importance, the study has limitations. Firstly, the use of a convenience sample of respondents makes the results less generalizable to the Zimbabwean student population. Secondly, the number of variables investigated in this study limited the study’s scope. Beyond entrepreneurial self-efficacy and entrepreneurial self-identity, the researcher acknowledges the existence of other important determinants of entrepreneurial intentions. Third, because the data generated in this study were based on self-reports, there is a risk of self-reporting bias, which could undermine the validity of the inference drawn from the study’s findings.
The natural progression of this work is to investigate how the variables examined in this study interact with other personal and situational factors in shaping entrepreneurial intentions and, eventually, entrepreneurial behaviour. This study could also be repeated in a larger sample using more robust research designs to improve the generalizability of the findings. In the same vein, it is recommended that the study be replicated in other settings, contexts, and countries to validate the findings of the current study. The issue of the mediation effects of entrepreneurial self-identity is intriguing and could be further investigated in future studies, particularly how it relates to antecedents to entrepreneurial goal intentions other than those examined in this study.