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Journal: Adm. Sci., 2021
Volume: 11
Number: 20

Article: Value Co-Creation Process and Measurement in 4.0 SMEs: An Exploratory Research in a B2B Marketing Innovation Context
Authors: by Marcelo Royo-Vela and Mariell Velasquez Serrano
Link: https://www.mdpi.com/2076-3387/11/1/20

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