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Journal: Adm. Sci., 2021
Volume: 11
Number: 19

Article: Samsung vs. Apple: How Different Communication Strategies Affect Consumers in Portugal
Authors: by Margarida Almeida, Eva Sousa, Carolina Rodrigues, Maria Beatriz Candeias and Manuel Au-Yong-Oliveira
Link: https://www.mdpi.com/2076-3387/11/1/19

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