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Journal: Behav. Sci., 2025
Volume: 15
Number: 189
Article:
Decomposing Brand Loyalty: An Examination of Loyalty Subcomponents, Product Price Range, Consumer Personality, and Willingness to Pay
Authors:
by
Gabriele Damaschi, Ali Aboueldahab and Marco D’Addario
Link:
https://www.mdpi.com/2076-328X/15/2/189
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