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Journal: Behav. Sci., 2023
Volume: 13
Number: 689
Article:
Factors Affecting Purchase Intention of Hanfu: Considering Product Identification, Cultural Motivation, and Perceived Authenticity
Authors:
by
Xianyue Li, Yongge Niu and Jiuping Xu
Link:
https://www.mdpi.com/2076-328X/13/8/689
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