Determinants of Continuous Usage Intention in Community Group Buying Platform in China: Based on the Information System Success Model and the Expanded Technology Acceptance Model
Abstract
:1. Introduction
2. Literature Review
2.1. Information System Success Model (D&M Model)
2.2. Technology Acceptance Model (TAM)
2.3. Integrated Theories and the Proposed Model
3. Research Hypothesis Development
3.1. Expectation Confirmation
3.2. Perceived Usefulness
3.3. Perceived Ease of Use
3.4. Subjective Norms
3.5. Perceived Trust
3.6. System Quality
3.7. Service Quality
3.8. User Satisfaction
3.9. Continuous Usage Intention
3.10. Mediating Effect
4. Research Method
4.1. Design of Research Scheme
4.2. Data Collection and Sample Profile
5. Statistical Analysis
5.1. Reliability Test
5.2. Validity Test
5.3. Structural Equation Model Testing
6. Discussion and Implications
6.1. Discussion
6.2. Theoretical Implications
6.3. Practical Implications
7. Limitations and Future Research Directions
8. Conclusions
Author Contributions
Funding
Institutional Review Board Statement
Informed Consent Statement
Data Availability Statement
Conflicts of Interest
References
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Variable Factor | Item Content | Reference Source |
---|---|---|
Perceived usefulness | 1. The community group buying platform provides a wide range of commodities that can meet my daily needs. 2. I can buy cost-effective, cheap, and cost-effective goods on the community group buying platform. 3. The goods delivery service of community group purchase should satisfy me. 4. Using the community group buying platform can increase my choice space and improve my quality of life. | Bhattacharjee [37] Davis [18] Lee [42] |
Perceived trust | 1. My brand trust in the community group buying platform makes me more interested in using it for shopping. 2. I think the leader is very concerned about my interests and needs 3. The leader tries to be fair in his dealings with others. 4. I think the leader is capable of doing his job well. | Shiau [8] Kamboj [47] Alzaidi [45] |
Perceived ease of use | 1. I know how to complete shopping, pick-up, return, and exchange with a community group buying platform on a mobile phone, which is easy to master. 2. I think using a community buying platform can save a lot of time and effort. 3. I think the after-sale service of the community group buying platform solves my concerns to a large extent. | Yoon [21] Chang [19] Lim [43] |
Subjective norms | 1. My friends and family are happy to use the community group buying platform. 2. I think a lot of people are using community group buying platforms. 3. People who have influenced me greatly support my use of the community buying platform. | Zhai and Zhang [35] Tian and Suki [46] |
System quality | 1. I think the system has a strong response processing capacity. 2. I think the community group buying platform has high privacy and security. | Jeon [31] Zheng [48] |
Service quality | 1. My application for services on the community group buying platform was quickly responded to. 2. The leader can help the platform solve problems promptly. | Han [49] Padlee [50] Aliman [51] |
Expectation confirmation | 1. The “leader & self-pickup” service provided by the community group buying platform is reasonable. 2. The goods I bought met my expectations after using the community group buying platform. 3. After using the community group buying platform, I felt that the levels of platform services, content, and other aspects were higher than expected. | Bhattacharjee [37] Joo [39] Lin [40] |
User satisfaction | 1. I am satisfied with using the community group buying platform for shopping. 2. I am happy with the functionality of using the community group buying platform. 3. The life brought by the community group buying platform helps me feel satisfied. | Wang [17] Bhattacharjee [37] Delone& McLean [13] |
Continuous usage intention | 1. I am happy to recommend community group buying platforms to my friends. 2. I would like to continue using the community group buying platform. 3. Under the same conditions, I would like to prioritize the community group buying platform. | Bhattacharjee [52] |
Cronbach Reliability Analysis | ||||
---|---|---|---|---|
Variables | Total Correlation of Correction Items | The α Coefficient of the Term Has Been Deleted | Cronbach α Coefficient | Total Cronbach α Coefficient |
Perceived usefulness 1 | 0.563 | 0.754 | 0.789 | 0.908 |
Perceived usefulness 2 | 0.680 | 0.693 | ||
Perceived usefulness 3 | 0.577 | 0.747 | ||
Perceived usefulness 4 | 0.573 | 0.749 | ||
Perceived trust 1 | 0.530 | 0.724 | 0.763 | |
Perceived trust 2 | 0.579 | 0.699 | ||
Perceived trust 3 | 0.589 | 0.693 | ||
Perceived trust 4 | 0.555 | 0.711 | ||
Perceived ease of use 1 | 0.619 | 0.743 | 0.796 | |
Perceived ease of use 2 | 0.622 | 0.742 | ||
Perceived ease of use 3 | 0.689 | 0.671 | ||
Subjective norm 1 | 0.671 | 0.651 | 0.781 | |
Subjective norm 2 | 0.569 | 0.756 | ||
Subjective norm 3 | 0.634 | 0.690 | ||
System quality 1 | 0.630 | - | 0.765 | |
System quality 2 | 0.630 | - | ||
Service quality 1 | 0.665 | - | 0.783 | |
Service quality 2 | 0.665 | - | ||
Expectation confirmation 1 | 0.669 | 0.648 | 0.781 | |
Expectation confirmation 2 | 0.635 | 0.687 | ||
Expectation confirmation 3 | 0.561 | 0.763 | ||
User satisfaction 1 | 0.785 | 0.855 | 0.884 | |
User satisfaction 2 | 0.761 | 0.850 | ||
User satisfaction 3 | 0.827 | 0.807 | ||
Continuous usage intention 1 | 0.735 | 0.851 | 0.877 | |
Continuous usage intention 2 | 0.727 | 0.858 | ||
Continuous usage intention 3 | 0.828 | 0.766 |
Results of Validity Analysis | ||||||||||
---|---|---|---|---|---|---|---|---|---|---|
Variables | Factor Load Coefficient | Common Degree (Variance of Common Factor) | ||||||||
Factor 1 | Factor 2 | Factor 3 | Factor 4 | Factor 5 | Factor 6 | Factor 7 | Factor 8 | Factor 9 | ||
Perceived usefulness 1 | 0.599 | 0.542 | ||||||||
Perceived usefulness 2 | 0.841 | 0.771 | ||||||||
Perceived usefulness 3 | 0.671 | 0.610 | ||||||||
Perceived usefulness 4 | 0.688 | 0.617 | ||||||||
Perceived trust 1 | 0.627 | 0.538 | ||||||||
Perceived trust 2 | 0.735 | 0.639 | ||||||||
Perceived trust 3 | 0.810 | 0.708 | ||||||||
Perceived trust 4 | 0.667 | 0.596 | ||||||||
Perceived ease of use 1 | 0.738 | 0.687 | ||||||||
Perceived ease of use 2 | 0.746 | 0.690 | ||||||||
Perceived ease of use 3 | 0.863 | 0.803 | ||||||||
Subjective norm 1 | 0.822 | 0.758 | ||||||||
Subjective norm 2 | 0.752 | 0.648 | ||||||||
Subjective norm 3 | 0.791 | 0.712 | ||||||||
System quality 1 | 0.845 | 0.803 | ||||||||
System quality 2 | 0.884 | 0.821 | ||||||||
Service quality 1 | 0.859 | 0.823 | ||||||||
Service quality 2 | 0.880 | 0.829 | ||||||||
Expectation confirmation 1 | 0.841 | 0.770 | ||||||||
Expectation confirmation 2 | 0.769 | 0.709 | ||||||||
Expectation confirmation 3 | 0.706 | 0.617 | ||||||||
User satisfaction 1 | 0.858 | 0.834 | ||||||||
User satisfaction 2 | 0.788 | 0.796 | ||||||||
User satisfaction 3 | 0.867 | 0.864 | ||||||||
Continuous usage intention 1 | 0.838 | 0.808 | ||||||||
Continuous usage intention 2 | 0.694 | 0.748 | ||||||||
Continuous usage intention 3 | 0.851 | 0.868 | ||||||||
Cumulative variance interpretation rate % (after rotation) | 72.63% | - | ||||||||
KMO | 0.884 | - | ||||||||
Bartlett | 5030.334 | - | ||||||||
df | 351 | - | ||||||||
p | 0 | - |
Model Fit Coefficients | ||||||||
---|---|---|---|---|---|---|---|---|
CMIN | df | CMIN/DF | NFI | IF | TLI | CFI | GFI | RMSEA |
468.065 | 292 | 1.603 | 0.909 | 0.964 | 0.956 | 0.963 | 0.926 | 0.038 |
Suggested value | <3 | >0.8 | >0.9 | >0.8 | >0.9 | >0.8 | <0.08 |
Pathway Test Results | |||||||||
---|---|---|---|---|---|---|---|---|---|
Path | Relationship Path between Variables | Non-Standardized Regression Coefficient | Standardized Regression Coefficient β | Standard Error | t | p | Pathway Test Results | ||
Path 1 | Perceived usefulness | ← | Expectation confirmation | 0.334 | 0.360 | 0.064 | 5.207 | *** | Support |
Path 2 | Perceived usefulness | ← | Subjective norms | 0.312 | 0.372 | 0.057 | 5.445 | *** | Support |
Path 3 | User satisfaction | ← | Expectation confirmation | 0.303 | 0.191 | 0.119 | 2.536 | 0.011 | Support |
Path 4 | User satisfaction | ← | Subjective norms | −0.178 | −0.124 | 0.102 | −1.751 | 0.080 | Nonsupport |
Path 5 | User satisfaction | ← | Perceived usefulness | 0.441 | 0.258 | 0.122 | 3.624 | *** | Support |
Path 6 | User satisfaction | ← | Perceived ease of use | 0.202 | 0.167 | 0.076 | 2.668 | 0.008 | Support |
Path 7 | User satisfaction | ← | Perceived trust | 0.353 | 0.231 | 0.106 | 3.326 | *** | Support |
Path 8 | User satisfaction | ← | System quality | −0.079 | −0.060 | 0.073 | −1.083 | 0.279 | Nonsupport |
Path 9 | User satisfaction | ← | Service quality | 0.159 | 0.141 | 0.061 | 2.592 | 0.010 | Support |
Path 10 | Continuous usage intention | ← | Expectation confirmation | 0.181 | 0.166 | 0.078 | 2.315 | 0.021 | Support |
Path 11 | Continuous usage intention | ← | Subjective norms | 0.154 | 0.156 | 0.067 | 2.307 | 0.021 | Support |
Path 12 | Continuous usage intention | ← | Perceived usefulness | 0.185 | 0.157 | 0.081 | 2.289 | 0.022 | Support |
Path 13 | Continuous usage intention | ← | User satisfaction | 0.092 | 0.133 | 0.041 | 2.251 | 0.024 | Support |
Path 14 | Continuous usage intention | ← | Perceived ease of use | 0.111 | 0.133 | 0.050 | 2.220 | 0.026 | Support |
Path 15 | Continuous usage intention | ← | Perceived trust | 0.151 | 0.144 | 0.070 | 2.156 | 0.031 | Support |
Path 16 | Continuous usage intention | ← | System quality | −0.057 | −0.063 | 0.047 | −1.209 | 0.227 | Nonsupport |
Path 17 | Continuous usage intention | ← | Service quality | 0.093 | 0.119 | 0.040 | 2.298 | 0.022 | Support |
Mediation Effect Test | ||||
---|---|---|---|---|
Path | Mediating Variable | Indirect Effect | ||
Boot CI Lower Limit | Boot CI Upper Limit | p | ||
Service quality → User satisfaction → Continuous usage intention | User satisfaction | 0.001 | 0.056 | 0.031 |
System quality → User satisfaction → Continuous usage intention | User satisfaction | −0.034 | 0.004 | 0.174 |
Perceived trust → User satisfaction → Continuous usage intention | User satisfaction | 0.003 | 0.076 | 0.029 |
Perceived ease of use → User satisfaction → Continuous usage intention | User satisfaction | 0.002 | 0.065 | 0.031 |
Subjective norms → User satisfaction → Continuous usage intention Subjective norms → Perceived usefulness → Continuous usage intention Subjective norms → Perceived usefulness → User satisfaction → Continuous usage intention | User satisfaction and perceived usefulness | −0.007 | 0.134 | 0.084 |
Perceived usefulness → User satisfaction → Continuous usage intention | User satisfaction | 0.004 | 0.091 | 0.026 |
Expectation confirmation → User satisfaction → Continuous usage intention Expectation confirmation → Perceived usefulness → Continuous usage intention Expectation confirmation → Perceived usefulness → User satisfaction → Continuous usage intention | User satisfaction and perceived usefulness | 0.033 | 0.180 | 0.002 |
Expectation confirmation → Perceived usefulness → User satisfaction | Perceived usefulness | 0.034 | 0.183 | 0.001 |
Path | Effect | Effect Value | Relative Effect Value |
---|---|---|---|
Service quality → User satisfaction → Continuous usage intention | Total effect | 0.138 | |
Direct effect | 0.119 | 86.32% | |
Mediating effect | 0.019 | 13.77% | |
Perceived trust → User satisfaction → Continuous usage intention | Total effect | 0.174 | |
Direct effect | 0.143 | 82.18% | |
Mediating effect | 0.031 | 17.82% | |
Perceived ease of use → User satisfaction → Continuous usage intention | Total effect | 0.155 | |
Direct effect | 0.133 | 85.81% | |
Mediating effect | 0.022 | 14.19% | |
Perceived usefulness → User satisfaction → Continuous usage intention | Total effect | 0.191 | |
Direct effect | 0.157 | 82.20% | |
Mediating effect | 0.034 | 17.80% | |
Expectation confirmation → User satisfaction → Continuous usage intention Expectation confirmation → Perceived usefulness → Continuous usage intention Expectation confirmation → Perceived usefulness → User satisfaction → Continuous usage intention | Total effect | 0.260 | |
Direct effect | 0.166 | 63.85% | |
Mediating effect | 0.094 | 36.15% | |
Expectation confirmation → Perceived usefulness → User satisfaction | Total effect | 0.284 | |
Direct effect | 0.191 | 67.25% | |
Mediating effect | 0.093 | 32.75% |
Number | Hypothetical Content | Inspection Result |
---|---|---|
H1a | Expectation confirmation has a significant positive impact on user satisfaction. | Support |
H1b | Expectation confirmation has a significant positive impact on consumers’ continuous usage intentions. | Support |
H2a | Perceived usefulness has a significant positive impact on user satisfaction. | Support |
H2b | Perceived usefulness has a significant positive impact on consumers’ continuous usage intentions. | Support |
H3a | Perceived ease of use has a significant positive impact on user satisfaction. | Support |
H3b | Perceived ease of use has a significant positive impact on consumers’ continuous usage intentions. | Support |
H4a | Subjective norms have a significant positive impact on user satisfaction. | Nonsupport |
H4b | Subjective norms have a significant positive impact on consumers’ continuous usage intentions. | Support |
H5a | Perceived trust has a significant positive impact on user satisfaction. | Support |
H5b | Perceived trust has a significant positive impact on consumers’ continuous usage intentions. | Support |
H6a | System quality has a significant positive impact on user satisfaction. | Nonsupport |
H6b | System quality has a significant positive impact on consumers’ continuous usage intentions. | Nonsupport |
H7a | Service quality has a significant positive impact on user satisfaction. | Support |
H7b | Service has a significant positive impact on consumers’ continuous usage intentions. | Support |
H8 | User satisfaction has a significant positive impact on consumers’ continuous usage intentions. | Support |
H9 | Expectation confirmation has a significant positive impact on consumers’ perceived usefulness. | Support |
H10 | Subjective norms have a significant positive impact on consumers’ perceived usefulness. | Support |
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Song, Y.; Gui, L.; Wang, H.; Yang, Y. Determinants of Continuous Usage Intention in Community Group Buying Platform in China: Based on the Information System Success Model and the Expanded Technology Acceptance Model. Behav. Sci. 2023, 13, 941. https://doi.org/10.3390/bs13110941
Song Y, Gui L, Wang H, Yang Y. Determinants of Continuous Usage Intention in Community Group Buying Platform in China: Based on the Information System Success Model and the Expanded Technology Acceptance Model. Behavioral Sciences. 2023; 13(11):941. https://doi.org/10.3390/bs13110941
Chicago/Turabian StyleSong, Yingjie, Lin Gui, Hong Wang, and Yanru Yang. 2023. "Determinants of Continuous Usage Intention in Community Group Buying Platform in China: Based on the Information System Success Model and the Expanded Technology Acceptance Model" Behavioral Sciences 13, no. 11: 941. https://doi.org/10.3390/bs13110941