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Journal: Behav. Sci., 2023
Volume: 13
Number: 917

Article: The Effects of Emotion, Spokesperson Type, and Benefit Appeals on Persuasion in Health Advertisements: Evidence from Macao
Authors: by Ling Jiang, Huihui Liu and Nan Jiang
Link: https://www.mdpi.com/2076-328X/13/11/917

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