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Article

Reputation Incongruence and the Preference of Stakeholder: Case of MBA Rankings

by 1,* and 2
1
School of International Corporate Strategy, Hitotsubashi University, 2 Chome-1-2 Hitotsubashi, Chiyoda, Tokyo 101-8439, Japan
2
School of Business, Yonsei University, 50 Yonsei-ro, Seodaemun-gu, Seoul 120-749, Korea
*
Author to whom correspondence should be addressed.
Behav. Sci. 2021, 11(1), 10; https://doi.org/10.3390/bs11010010
Received: 10 December 2020 / Revised: 13 January 2021 / Accepted: 15 January 2021 / Published: 19 January 2021
(This article belongs to the Section Organizational Behaviors)
In this paper, we examine the effect of an organization’s multi-dimensional reputation on the external stakeholders’ preference for an organization in the notions of reputation incongruence. We propose that an organization’s incongruent reputation, or large variations among the reputations of each dimension, can be an unfavorable signal to its stakeholders based on theoretical ideas that claim reputation incongruence induces the ambiguity and risk of an organization perceived by stakeholders. We also investigate the moderating effect of reputation incongruence by positing that this incongruence may nullify the influences of reputation dimensions on the preferences of stakeholders. These propositions about reputation incongruence are empirically examined in the context of MBA programs of the global business schools which have three dimensions of reputation—career development, globalization, and research performance. View Full-Text
Keywords: organizational reputation; preference theory; decision-making; organizational identity; MBA program organizational reputation; preference theory; decision-making; organizational identity; MBA program
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MDPI and ACS Style

Park, J.S.; Rhee, M. Reputation Incongruence and the Preference of Stakeholder: Case of MBA Rankings. Behav. Sci. 2021, 11, 10. https://doi.org/10.3390/bs11010010

AMA Style

Park JS, Rhee M. Reputation Incongruence and the Preference of Stakeholder: Case of MBA Rankings. Behavioral Sciences. 2021; 11(1):10. https://doi.org/10.3390/bs11010010

Chicago/Turabian Style

Park, Jin S., and Mooweon Rhee. 2021. "Reputation Incongruence and the Preference of Stakeholder: Case of MBA Rankings" Behavioral Sciences 11, no. 1: 10. https://doi.org/10.3390/bs11010010

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