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Journal: Behav. Sci., 2020
Volume: 10
Number: 73

Article: IMPULSE Moment-by-Moment Test: An Implicit Measure of Affective Responses to Audiovisual Televised or Digital Advertisements
Authors: by Gemma Anne Calvert, Geraldine Trufil, Abhishek Pathak and Eamon Philip Fulcher
Link: https://www.mdpi.com/2076-328X/10/4/73

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