Today, more than ever, it is necessary to adopt an innovative approach to studying and educating the public about territorial sciences. The complex link connecting Earth and society has to be rediscovered, by raising awareness about environmental balances, resources, and risks. The best way, scientifically and culturally, to tackle the problem of sustainable development, is to adopt a methodological approach that includes the fundamental elements of communication, public education and training. Geotourism is a modern and powerful way of informing the general public about geological sciences. Landscape ecology offers new approaches in the field of scientific research, while on the socio-political front, the European Landscape Convention ratifies its essential functions on the cultural, ecological, environmental and social levels. Geographical information system (GIS) technology provides us with powerful communicative tools, suitable for creative and flexible use. We will examine the geo-touristic potential of the “Calanchi” (Badlands) areas in Basilicata region, particularly significant since it is representative of the socio-environmental balance of the territory. An original integration between the landscape, cycling and tourism offers new perspectives on the local economy.
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