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Journal: Animals, 2017
Volume: 7
Number: 98
98
Article: Marketing Animal-Friendly Products: Addressing the Consumer Social Dilemma with Reinforcement Positioning Strategies
Authors: by Lenka Van Riemsdijk, Paul T.M. Ingenbleek, Hans C.M. Van Trijp and Gerrita Van der Veen
Link: https://www.mdpi.com/2076-2615/7/12/98

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