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Giving Guys Get the Girls: Men Appear More Desirable to the Opposite Sex When Displaying Costly Donations to the Homeless

1
School of Psychology and Life Sciences, Canterbury Christ Church University, Canterbury CT1 1QU, UK
2
Evolutionary Psychology, Work and Organizational Psychology, VU University Amsterdam, 1105 1081 Amsterdam, The Netherlands
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Author to whom correspondence should be addressed.
Soc. Sci. 2020, 9(8), 141; https://doi.org/10.3390/socsci9080141
Received: 13 June 2020 / Revised: 5 August 2020 / Accepted: 6 August 2020 / Published: 11 August 2020
One of the evolutionary adaptive benefits of altruism may be that it acts as an honest (reliable) signal of men’s mate quality. In this study, 285 female participants were shown one of three video scenarios in which a male target took £30 out of a cash machine (ATM) and gave either a lot (£30), a little (£1), or nothing to a homeless man. The participants rated the male target on his attractiveness, their short- and long-term mate preferences towards him, and the degree to which they thought he was likely to possess various parenting qualities. The results showed that, regardless of whether the man was described as rich or poor, participants rated him as being more attractive when he donated money, but only when the donation was costly (£30). In addition, altruism was shown to be important in long-term, but not short-term mate choice, and displays of altruism were associated with positive parenting qualities. It is argued that displays of altruism act as a reliable (honest) mate signal for a potential long-term parental partner. View Full-Text
Keywords: altruism; costly signalling; attraction; parenting qualities; mate choice altruism; costly signalling; attraction; parenting qualities; mate choice
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MDPI and ACS Style

Iredale, W.; Jenner, K.; Van Vugt, M.; Dempster, T. Giving Guys Get the Girls: Men Appear More Desirable to the Opposite Sex When Displaying Costly Donations to the Homeless. Soc. Sci. 2020, 9, 141. https://doi.org/10.3390/socsci9080141

AMA Style

Iredale W, Jenner K, Van Vugt M, Dempster T. Giving Guys Get the Girls: Men Appear More Desirable to the Opposite Sex When Displaying Costly Donations to the Homeless. Social Sciences. 2020; 9(8):141. https://doi.org/10.3390/socsci9080141

Chicago/Turabian Style

Iredale, Wendy, Keli Jenner, Mark Van Vugt, and Tammy Dempster. 2020. "Giving Guys Get the Girls: Men Appear More Desirable to the Opposite Sex When Displaying Costly Donations to the Homeless" Social Sciences 9, no. 8: 141. https://doi.org/10.3390/socsci9080141

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