- Q1: Does fake news spread quickly on social media because it explores aspects that are attractive to the user/reader?
- Q2: What are the main motivations for sharing fake news on social media?
- Q3: How do demographic and political aspects relate to the belief and dissemination of fake news?
- Q4: Who are fake news consumers?
3. Brief Historical Approach to Fake News
4. Defining Fake News: A Current Problem
5. Consumption and Share of (Fake) News on Social Media
The Main Motivations for Sharing Fake News
6. Turning Fake News Viral
6.1. The Role of the Structure of Fake News
6.2. Is It Too Good or Too Bad? The Importance of Content to Be Viral
7. Who Are Fake News Consumers?
Political Ideology, Partisanship and the Consumption of Fake News
9. Future Approaches
Conflicts of Interest
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For more information see the following websites.
|Main Features of Fake News|
|What Makes Its Viral?|
|Emotional content||(Duffy et al. 2019; García-Perdomo et al. 2018; Vosoughi et al. 2018; Berger and Milkman 2012; Valenzuela et al. 2017; Bright 2016; Kim 2015)|
|(Language that evokes strong feelings (positive/negative); bizarre, impressive and shocking crimes; tragedies, exaggerated and dramatic stories)|
|Heuristic persuasion||(Horne and Adali 2017; Baptista 2020; Wiggins 2017; Budak 2019; Galeotti 2019)|
|(Pretentious, simple, persuasive and informal language)|
|Imitation of the journalistic format||(Lazer et al. 2018; Blokhin and Ilchenko 2015; Braun and Eklund 2019; Levy 2017; Silverman 2016; Tandoc et al. 2018b)|
|(false legitimacy and credibility)|
|Clickbait||(Munger et al. 2018; Bazaco et al. 2019)|
|(long titles, sensationalism; titles to attract and to arouse curiosity)|
|Images||(Silverman 2016; Bright 2016; A. Marwick and Lewis 2017)|
|(Impressive, manipulated images; exaggerated, extremely visual)|
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