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Co-Creative Action Research Experiments—A Careful Method for Causal Inference and Societal Impact

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School of Business and Economics, Vrije Universiteit Amsterdam, 1081 HV Amsterdam, The Netherlands
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Antwerp Management School, University of Antwerp, 2000 Antwerp, Belgium
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Department of Management, Faculty of Business and Economics, University of Antwerp, 2000 Antwerp, Belgium
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Erasmus School of Social and Behavioural Sciences, Erasmus University Rotterdam, 3000 DR Rotterdam, The Netherlands
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School of Management, Zhejiang University, Hangzhou 310058, China
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Arts and Culture Studies Department, Erasmus School of History, Culture and Communication, Erasmus University, 3062 PA Rotterdam, The Netherlands
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Department of Marketing, Innovation and Organisation, Ghent University, 9000 Gent, Belgium
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Author to whom correspondence should be addressed.
Soc. Sci. 2020, 9(10), 171; https://doi.org/10.3390/socsci9100171
Received: 25 August 2020 / Revised: 22 September 2020 / Accepted: 22 September 2020 / Published: 29 September 2020
The rigor-versus-relevance debate in the world of academia is, by now, an old-time classic that does not seem to go away so easily. The grassroots movement Responsible Research in Business and Management, for instance, is a very active and prominent advocate of the need to change current research practices in the management domain, broadly defined. One of its main critiques is that current research practices are not apt to address day-to-day management challenges, nor do they allow such management challenges to feed into academic research. In this paper, we address this issue, and present a research design, referred to as CARE, that is aimed at building a bridge from rigor to relevance, and vice versa. In so doing, we offer a template for conducting rigorous research with immediate impact, contributing to solving issues that businesses are struggling with through a design that facilitates causal inference. View Full-Text
Keywords: rigor; relevance; research design rigor; relevance; research design
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MDPI and ACS Style

van Witteloostuijn, A.; Cannaerts, N.; Coreynen, W.; el Hejazi, Z.N.; van Hugten, J.; Loots, E.; Slabbinck, H.; Vanderstraeten, J. Co-Creative Action Research Experiments—A Careful Method for Causal Inference and Societal Impact. Soc. Sci. 2020, 9, 171. https://doi.org/10.3390/socsci9100171

AMA Style

van Witteloostuijn A, Cannaerts N, Coreynen W, el Hejazi ZN, van Hugten J, Loots E, Slabbinck H, Vanderstraeten J. Co-Creative Action Research Experiments—A Careful Method for Causal Inference and Societal Impact. Social Sciences. 2020; 9(10):171. https://doi.org/10.3390/socsci9100171

Chicago/Turabian Style

van Witteloostuijn, Arjen, Nele Cannaerts, Wim Coreynen, Zainab N. el Hejazi, Joeri van Hugten, Ellen Loots, Hendrik Slabbinck, and Johanna Vanderstraeten. 2020. "Co-Creative Action Research Experiments—A Careful Method for Causal Inference and Societal Impact" Social Sciences 9, no. 10: 171. https://doi.org/10.3390/socsci9100171

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