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Retailing, Consumers, and Territory: Trends of an Incipient Circular Model

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Marketing Department, University of Alicante, 03080 Alicante, Spain
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Human Geography Department, University of Alicante, 03080 Alicante, Spain
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Author to whom correspondence should be addressed.
Soc. Sci. 2019, 8(11), 300; https://doi.org/10.3390/socsci8110300
Received: 23 August 2019 / Revised: 18 October 2019 / Accepted: 21 October 2019 / Published: 28 October 2019
(This article belongs to the Special Issue Adopting Circular Economy Current Practices and Future Perspectives)
The aim of this theoretical research is to analyze the state of retail distribution nowadays, reviewing the dynamics of action that contribute to the move from a linear to an incipient circular retail model. The framework is based on the Retail Wheel Spins Theory and the Retail Life Cycle (RLC), with an extra review of Bauman’s liquid metaphor. We consider two questions. Firstly, are offline retailers ready to disappear as online commerce and digital marketing aggressively break into the retail industry? Secondly, could commercial spaces (in the fifth stage in the evolution of retail and territory) be in the decline stage in the RLC in the near future or can a circular connection take place? Thus, a desk research methodology based on secondary documentary material and sources issued leads to an interpretive analysis that reveals ten trends (e.g., solid retail vs. liquid retail; glocal retail; food sovereignty) and a wide diversity of changes that could involve offline stores recovering territory and entering a circular phase. Our findings suggest that digitalized physical stores are flourishing and our reflections augur changes in pace and the closure of the linear business cycle to recover territory, the city, its local market, and its symbolism, as well as a liquid business steeped in omnichannel formats developing an incipient circular movement. Conclusions indicate that it is possible to perceive a timid change back to territory and retail spaces which, along with phygitalization, will coexist with the digital world. View Full-Text
Keywords: phygitalization; circular commerce; retailing; digitalization; territory; technology; commercial cycle phygitalization; circular commerce; retailing; digitalization; territory; technology; commercial cycle
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De-Juan-Vigaray, M.D.; Seguí, A.I.E. Retailing, Consumers, and Territory: Trends of an Incipient Circular Model. Soc. Sci. 2019, 8, 300.

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