Next Article in Journal
Father’s Use of Parental Leave in Organizations with Different Institutional Logics
Previous Article in Journal
Does Mothers’ Parental Leave Uptake Stimulate Continued Employment and Family Formation? Evidence for Belgium
Open AccessArticle

Analysis of Success Factors of Reward-Based Crowdfunding Campaigns Using Multi-Theory Approach in ASEAN-5 Countries

1
Faculty of Economics and Businesss, Universitas Indonesia, Jl. Prof. Dr. Sumitro Djojohadikusumo, Depok, West Java 16424, Indonesia
2
Faculty of Economic and Management Sciences, North-West University, Vaal Triangle Campus, P.O. Box 1174, Vanderbijlpark 1900, South Africa
3
The Management Faculty, Czestochowa University of Technology, 42.201 Czestochowa, Poland
*
Author to whom correspondence should be addressed.
Soc. Sci. 2019, 8(10), 293; https://doi.org/10.3390/socsci8100293
Received: 25 July 2019 / Revised: 18 October 2019 / Accepted: 18 October 2019 / Published: 21 October 2019
This study aims to determine the multi-sided factors of crowdfunding campaigns on the fundraising success of crowdfunding projects conducted in ASEAN-5 (five big countries in The Association of Southeast Asian Nations) countries between 2014 and January 2019 through a multi-theory approach. Using secondary and cross-section data from Kickstarter, this research uses the probit regression method to analyze the data and test the hypotheses. First, in line with the goal setting theory, small-sized projects are more likely to be funded. Second, the large teams are preferable by the potential backers, in line with the resource-based view of firms. Further, the self-determination theory shows that rewards are one of the big extrinsic motivations for the backers in ASEAN. Moreover, our paper also shows the remarkable result with the funding target which has negative influence to probability success of crowdfunding. This is because our project samples are used from the ASEAN countries whose owner or investor is more concerned to be risk averse than a risk taker. These results provide insight and bring a contribution to the crowdfunding literatures in ASEAN. View Full-Text
Keywords: crowdfunding; multi-theory; ASEAN crowdfunding; multi-theory; ASEAN
Show Figures

Figure 1

MDPI and ACS Style

Dikaputra, R.; Sulung, L.A.K.; Kot, S. Analysis of Success Factors of Reward-Based Crowdfunding Campaigns Using Multi-Theory Approach in ASEAN-5 Countries. Soc. Sci. 2019, 8, 293.

Show more citation formats Show less citations formats
Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

Article Access Map by Country/Region

1
Back to TopTop