1. Introduction
Global climate change has led to frequent extreme weather events, such as floods, droughts, and high temperatures, resulting in reduced food production and quality, as well as increased distribution of pests and diseases, increasing the global food security risk [
1,
2]. In addition to the risks caused by climate change, external shocks such as the COVID-19 epidemic, the Russia–Ukraine conflict, and the energy crisis threaten the global food production and supply system. Global food security tends to deteriorate and resolving the global food crisis remains a primary prerequisite for ensuring human security. Human-induced carbon emissions are the main cause of climate change, and agriculture is a major contributor to global carbon emissions (The Intergovernmental Panel on Climate Change, 2021), accounting for about 13% (Data from United Nations Framework Convention on Climate Change, Climate Action and Support Trends) of total global carbon emissions from the agricultural sector alone [
3,
4]. In 2018, China’s total agricultural carbon emissions amounted to 801.61 million tons of carbon dioxide, accounting for 6.85% of China’s total carbon emissions. Consequently, the matter of low-carbon agricultural development has garnered significant attention across various sectors in China. The challenge lies in achieving consistent production and supply while simultaneously reducing carbon emissions in agriculture. This task requires joint efforts from national policymakers and participants in agricultural production [
5]. As a result, the low-carbon agricultural development model is gradually emerging as a prominent trend in sustainable agricultural practices.
The low-carbon agricultural development model primarily involves transforming unsustainable production methods in agriculture. This includes reducing reliance on industrial products, actively enhancing the amount of carbon sequestered by forest vegetation, crops, and soil, promoting resource recycling, and ultimately achieving maximum output with minimized carbon costs [
6,
7]. In the traditional agricultural production method, extensive and intensive tillage and irrigation practices are commonly employed. Additionally, a significant amount of pesticides, agricultural films, fertilizers, and other chemical elements are used. These practices have the potential to disrupt the structure of the soil and result in substantial carbon emissions. Various aspects of agricultural production, such as tillage, irrigation, agricultural inputs, and waste disposal, contribute significantly to carbon emissions, making them the primary source of agricultural-related carbon emissions [
8]. Meanwhile, however, we cannot ignore the fact that agricultural production itself has the dual effect of carbon emissions and carbon sinks, and forests, grasses, crops and soils are important aspects of carbon sequestration in agriculture [
9]. Therefore, LCAT, as an important tool for carbon sequestration and emission reduction, is also the core driver of the low-carbon agricultural production model.
LCAT can effectively reduce agricultural carbon emissions, increase the soil’s ability to store water, and improve air quality, and has been gradually implemented in the form of fallow, reduced tillage, straw mulching, deep land loosening, and comprehensive pest control [
10]. Although existing studies have extensively discussed low-carbon agriculture, they have not strictly defined and differentiated the types of LCAT. Wenjing Li et al. [
11] investigated the factors influencing the adoption of LCATs among rice farmers, where LCATs included ten technologies such as no-till direct seeding, intermittent irrigation, soil testing and fertilizer application, and straw return. Kai Li et al. [
12] discussed the diffusion of LCAT among rice farmers in the Zhejiang province, where LCAT includes four techniques of organic fertilization, stalk shredding and plowing, integrated pest management and slow-release fertilizer. It is observed that the selection for LCAT currently mainly depends on the technology produced and the type of crops grown. Therefore, regarding the study area and the type of crops grown in this paper, as well as the type of LCAT that farmers practically adopt, the following four types of technologies were identified for this study: minimum and no tillage, subsoil loosening, straw returning and integrated pest and weed control. Available literature on farmers’ LCAT adoption behavior has been relatively abundant, mainly in terms of farmers’ endowment [
13], technology awareness [
14], social networks [
15], technology environments [
16], and government extensions [
17]. However, the focus on farmers’ risk perceptions is still lacking. The individual risk-decision behavior of farmers is mainly determined by their subjective judgment of objective probability. Therefore, exploring the influence of farmers’ risk perceptions on the adoption of this technology is of great theoretical and practical importance.
Although LCAT has unparalleled effects on traditional farming technologies, the widespread dissemination and diffusion of new technologies is a slow process [
18]. Farmers are the main adopters of technologies, and their willingness and behavior to adopt each technology directly determine its effectiveness. Most previous studies on farmers’ decision-making behavior have been conducted under the Expected Utility Theory (EUT), which assumes that farmers are ‘perfectly rational’ [
19]. However, in reality, decision makers have very limited access to information in the decision-making process and are often influenced by personal subjective factors and the environment they are in [
20]. Loss aversion is an important criterion of individual behavior in PT, which refers to behavioral decision makers who show more sensitivity to losses when faced with the same level of gains and losses. Some studies have used this theory to analyze farmers’ decision to adopt agricultural technology; however, research on the effect of loss aversion on behavior is still in its infancy. Farmers are accustomed to coping with year-to-year climate changes. Woods et al. (2017) [
21] assessed how farmers perceive climate change and their likelihood of undertaking adaptive actions, indicating that the more concerned they are about climate change, the more they can accommodate it. Farmers’ adoption of climate change responses is determined by both their loss aversion and benefit preferences. He et al. (2019) [
22] explored the effect of farmers’ risk preferences and loss aversion on their energy-efficient appliance use behavior in rural China. They find that more loss-averse farmers are more willing to purchase and more likely to use durable energy-efficient appliances. Kibet et al. (2018) [
23] conducted a social experiment on French bean farmers living in Kenya and found that the degree of risk aversion had a significant positive effect on compliance with good agriculture practices (GAP). By contrast, loss aversion has a significant negative effect on farmers’ GAP compliance. Ward and Singh (2015) [
24] investigated this issue in India and found that farmers with higher loss aversion were more inclined to adopt new rice cultivars with risk resilience under adverse conditions. Based on the available literature, the rationality of explaining farmers’ decision-making behavior from a behavioral economics perspective is confirmed, but few studies have applied it to farmers’ LCAT adoption behavior decisions.
To conclude, the key question of this study, the relationship between farmers’ risk perceptions and LCAT adoption behavior, is proposed, and possible innovations are attempted in two aspects. First, it is about the innovation of research perspective. Few studies have analyzed farmers’ adoption of LCAT from the perspective of behavioral economics. To fill this gap, our study analyzes the role of the psychological characteristics of farmers’ loss aversion in the influence of risk perception on LCAT adoption behavior from the perspective of farmers’ behavioral economics and PT. Second, it is about the innovation of research content. In addition to analyzing the impact of farmers’ risk perception on their adoption behavior of LCAT, this study further analyzes the effectiveness of the application of LCAT, which determines the sustainability of this technology adoption. Combining the key issues and possible innovations of the study, the specific objectives of this study are proposed, which are as follows: using survey data from 531 farmers in the GuanZhong Plain of Shaanxi Province, China, we analyzed the influence of farmers’ risk perception on their adoption of LCAT, using a Multivariate Ordered Probit model based on their psychological characteristics of loss aversion. We further examined the effect of technology adoption at the crop yield level, which provides a reference for understanding farmers’ technology adoption decisions under uncertainty.
The remainder of this study is organized as follows.
Section 2 introduces LCAT, conducts a theoretical analysis of its practice in China, and develops the testable hypotheses.
Section 3 presents the materials and methods, focusing on the definition of data and variables and the econometric model.
Section 4 reports the empirical results, and
Section 5 draws conclusions from the study and summarizes the main findings and policy implications.
5. Conclusions, Policy Implications
5.1. Conclusions
This study utilized micro-survey data from 531 wheat-corn farmers in Shaanxi Province to investigate the adoption of the following four types of Low-Carbon Agriculture Technology (LCAT): minimum and no tillage, subsoil loosening, straw returning, and integrated pest and weed control. Additionally, the study empirically analyzed the impact of farmers’ risk perception on their adoption of LCAT, considering the perspective of loss aversion. Overall, the conclusions drawn in this paper confirmed the content of the theoretical hypotheses, as follows: first, farmers’ risk perceptions have a significant effect on their adoption of LCAT. The stronger the overall risk perception of farmers, the more inclined they are to adopt LCAT. The probability of adopting two, three, and four types of LCAT increased by 1.5%, 2.6%, and 1.5%, respectively, and the probability of adopting one and no adoption decreased by 3% and 2.6%, respectively, with each one-level increase in the farmers’ overall risk perception. Second, farmers who perceived these risks were more likely to adopt LCAT compared to those who did not perceive yield, market, and climate risks. Among them, farmers with perceptions of yield, market, and climate risks had the highest marginal impact on the three adoptions, and their adoption behavior was most sensitive to the perception of market risks. Third, farmers’ adoption of LCAT had significant production and spillover effects. For each increase in the adoption of LCAT by farmers, the probability that the output rate of farmland operated by farmers and the output rate of farmland in neighboring plots will increase significantly by 2.4% and 1.2%, respectively.
5.2. Policy Implication
Based on the above conclusion and field research, the following policy recommendations are proposed for reference. First, the government should strengthen publicity and education on agricultural production risks, and scientifically guide farmers to improve their risk perception. Farmers’ risk perceptions regarding agricultural production vary because of their different living environments, production experiences, and knowledge levels. Hence, it is crucial for the government to enhance the dissemination of information regarding agricultural production risks. This will enable farmers to acquire a clear and comprehensive understanding of the risks involved in agricultural production and operations. Consequently, it will elevate their level of risk perception and stimulate the demand for the adoption of environmentally friendly farming techniques, including LCAT. Second, local governments should use the loss aversion characteristics of farmers to reasonably and effectively guide farmers to carry out carbon reduction production methods. Local governments should emphasize the risk-reducing function of this technology when promoting LCAT to strengthen farmers’ knowledge of this technology. Third, since the adoption of LCAT by farmers has a significant effect on productivity increases, the local government should increase technology promotion efforts. To further increase the adoption rate of Low-Carbon Agriculture Technology (LCAT), it is recommended to continue offering financial support to farmers for technology adoption via government subsidies. Additionally, breaking down technical barriers for farmers can be achieved through technical training programs and technology demonstrations. These measures will contribute to an increased uptake of LCAT among farmers. Fourth, in addition to providing scientific guidance for farmers to improve their technology adoption rate, it is necessary to further accelerate the improvement of the agricultural risk management system. We should continue to improve the quality of all agricultural insurance services, strengthen talent, and business training for agricultural risk management, and insist that technological innovation is an important supporting force for agricultural risk management.
This study attempts to explain the decision-making behavior of farmers from the perspective of behavioral economics, and explains the preliminary conclusion that the stronger the risk perception of farmers, the stronger their motivation to adopt LCAT from the theoretical level. This reflects the current situation of LCAT promotion in the study area and provides certain practical guidance, which helps to promote the development of low-carbon agriculture from the perspective of stimulating the intrinsic motivation of farmers. Simultaneously, the following shortcomings of this study are worthy of continued research. First, in terms of research content, we only considered the impact of farmers’ risk sensitivity on the enthusiasm of technology adoption, but neglected the farmers’ own awareness of low-carbon agriculture. As the name implies, the higher the farmers’ awareness of low-carbon agriculture technology, the easier it is to promote the popularity of the technology. Given that this study did not scientifically measure farmers’ perceptions of low-carbon agriculture during the sample survey, it could not be included in the research framework of this paper. Second, in terms of research data, the micro-data in this study were derived from a field survey of farmers in 2020. This study was conducted during the COVID-19 outbreak, which greatly contributed to the difficulty of the research and affected the number of samples collected. At the same time, due to data limitations, we cannot derive precise values of farmers’ expected benefits, and using only their degree of optimism or pessimism as a proxy variable for true losses is likely to amplify farmers’ negative expectations, and despite the many question items we used to conduct the interviews, we cannot rule out that farmers will amplify their risk perceptions, and thus overestimate their positive impact on technology adoption.