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Article

Enhancing Water Literacy through an Innovative Television Series Focused on Wai Maoli: Hawai’i Fresh Water Initiative

School of Ocean and Earth Science and Technology, University of Hawai’i at Mānoa, Hawai’i Sea Grant, Center for Marine Science Education, 2525 Correa Rd., HIG 210, Honolulu, HI 96822, USA
Water 2020, 12(11), 3247; https://doi.org/10.3390/w12113247
Received: 16 October 2020 / Accepted: 5 November 2020 / Published: 19 November 2020
(This article belongs to the Special Issue Water Literacy and Education)
This study examined the ability of four 30-min television (TV) episodes to affect viewers’ understanding of, and engagement in, fresh water recharge, conservation, and reuse. We used questionnaires to examine changes in viewers’ perceived understanding, interest, and motivation after watching episodes at in-person screenings during September 2019 (average 27.5 attendees and 19.5 respondents per episode screening). In general, perception of skills and engagement increased after viewing the episode, and viewers reported a willingness to take action themselves as well as to pledge support for the use of public funds in water-related actions. However, viewers were less swayed on topics such as the “ickiness” of recycled water and on policies that allow black water recycling. At the final screening of the series, we also investigated preference for in-depth content versus a synoptic episode via structured focus groups. With a high degree of consensus, focus group participants felt that topics were better presented in episodes with more in-depth content. These results support the use of long-form, content-rich educational videos to teach water science and increase motivation. In combination with TV viewing metrics, our study thus supports the use of TV as an effective medium for reaching a broad demographic. However, our findings also imply that changing viewers’ perceptions on controversial water-use topics requires additional consideration to support the construction of new beliefs, water literacy, and citizen engagement. View Full-Text
Keywords: fresh water; conservation; recharge; reuse; television; community education; water literacy; black water fresh water; conservation; recharge; reuse; television; community education; water literacy; black water
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MDPI and ACS Style

Seraphin, K.D. Enhancing Water Literacy through an Innovative Television Series Focused on Wai Maoli: Hawai’i Fresh Water Initiative. Water 2020, 12, 3247. https://doi.org/10.3390/w12113247

AMA Style

Seraphin KD. Enhancing Water Literacy through an Innovative Television Series Focused on Wai Maoli: Hawai’i Fresh Water Initiative. Water. 2020; 12(11):3247. https://doi.org/10.3390/w12113247

Chicago/Turabian Style

Seraphin, Kanesa D. 2020. "Enhancing Water Literacy through an Innovative Television Series Focused on Wai Maoli: Hawai’i Fresh Water Initiative" Water 12, no. 11: 3247. https://doi.org/10.3390/w12113247

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